文｜李国锋 北宋熙宁十年（1077年）的冬日清晨，京杭大运河的晨雾中，恩州（原贝州）漕运码头人头攒动。税吏的算盘珠在晨光中噼啪作响，当全年酒税统计定格 在"二十万贯"时，码头顿时爆发出震天欢呼——这个数字相当于东京曲院收入的六成，创下历史记录，见证了当时酿酒业的极盛。虽然史书未能留下这位 时任知州的姓名，但其治下官民共同造就的酿酒繁荣，已深深烙入运河酒脉的历史记忆之中。 旱年奇谋：李绎的酒坊赈灾策略 程昉率领数万民夫，疏导黄河、漳河之水，灌溉万顷良田，将曾经的贫瘠之地变成了"畦垄如绣，禾穗垂金"的膏腴沃野。丞相王安石对此给予了极高评 价，称其功绩"自秦以来，未有及此者"。水利兴而五谷丰，五谷丰则酒业兴。运河上南来北往的漕船，不仅输送着粮食，更成为了酒品与物资交换的流动 市场，奠定了贝州作为北方酒业中心的坚实根基。 诗酒风流：李白与贝州佳酿 唐天宝年间，诗人李白途经沙丘城（今武城），饮罢当地烈酒挥毫写下《沙丘城下寄杜甫》："我来竟何事？高卧沙丘城。城边有古树，日夕连秋声。鲁 酒不可醉，齐歌空复情。思君若汶水，浩荡寄南征。"看似讥讽"鲁酒不可醉"，实则以反语赞叹贝州酒的浓烈。 唐代还有《葛巾歌》咏叹："一片白葛巾 ...

Core Insights - The article chronicles the history and development of Gubeichun Group, highlighting its transformation from a small brewing team in 1952 to a leading liquor enterprise in Shandong Province, known for its significant contributions to local taxation and the liquor industry [1][22]. Historical Background - The brewing history of Wucheng County dates back over 3,000 years, with notable mentions in historical texts indicating its significance in ancient Chinese liquor production [2]. - Wucheng was recognized for its quality liquor as early as the Western Han Dynasty, with artifacts confirming its historical prominence in the liquor industry [2]. Development Milestones - The establishment of the state-owned Wucheng Distillery in 1958 marked a significant milestone, evolving from a small group of seven brewers to a recognized enterprise [1][6]. - The distillery faced numerous challenges, including natural disasters and resource shortages, which led to innovative approaches in brewing using alternative raw materials [8][9]. Technological Advancements - Key technological breakthroughs occurred in the 1960s and 1970s, including the introduction of the "three-step temperature control method" and the "five-grain steaming and distillation" process, which enhanced product quality and production efficiency [9][11]. - By 1980, the distillery modernized its production methods, resulting in a 60% increase in production efficiency and a 40% reduction in labor intensity [11]. Brand Development - The launch of the "Gubeichun" brand in 1978 was met with immediate market success, leading to significant sales growth and recognition in national quality competitions [12][13]. - The brand expanded its reach, with products distributed across 21 provinces and notable establishments, solidifying its reputation as a prominent liquor brand in China [13]. Cultural Integration - The collaboration with cultural figures, such as the famous comedian Ma Ji, helped elevate the brand's profile and connect it with broader cultural narratives [14][17]. - Gubeichun's traditional brewing techniques were recognized as part of Shandong's intangible cultural heritage in 2016, further enhancing its cultural significance [17]. Modern Innovations - Recent investments in automation and smart brewing technologies have led to significant improvements in production efficiency and product quality, with the introduction of customized grain varieties enhancing the flavor profile of the liquor [18][19]. - As of September 2024, Gubeichun reported a 10.53% increase in sales revenue, with its brand value rising from 5.63 billion yuan in 2015 to 22.377 billion yuan [19][22]. Future Outlook - Gubeichun aims to continue its legacy of innovation and quality, positioning itself as a century-old enterprise while maintaining its roots in traditional brewing practices [22].