文｜李国锋 北宋熙宁十年（1077年）的冬日清晨，京杭大运河的晨雾中，恩州（原贝州）漕运码头人头攒动。税吏的算盘珠在晨光中噼啪作响，当全年酒税统计定格 在"二十万贯"时，码头顿时爆发出震天欢呼——这个数字相当于东京曲院收入的六成，创下历史记录，见证了当时酿酒业的极盛。虽然史书未能留下这位 时任知州的姓名，但其治下官民共同造就的酿酒繁荣，已深深烙入运河酒脉的历史记忆之中。 旱年奇谋：李绎的酒坊赈灾策略 程昉率领数万民夫，疏导黄河、漳河之水，灌溉万顷良田，将曾经的贫瘠之地变成了"畦垄如绣，禾穗垂金"的膏腴沃野。丞相王安石对此给予了极高评 价，称其功绩"自秦以来，未有及此者"。水利兴而五谷丰，五谷丰则酒业兴。运河上南来北往的漕船，不仅输送着粮食，更成为了酒品与物资交换的流动 市场，奠定了贝州作为北方酒业中心的坚实根基。 诗酒风流：李白与贝州佳酿 唐天宝年间，诗人李白途经沙丘城（今武城），饮罢当地烈酒挥毫写下《沙丘城下寄杜甫》："我来竟何事？高卧沙丘城。城边有古树，日夕连秋声。鲁 酒不可醉，齐歌空复情。思君若汶水，浩荡寄南征。"看似讥讽"鲁酒不可醉"，实则以反语赞叹贝州酒的浓烈。 唐代还有《葛巾歌》咏叹："一片白葛巾 ...

9月的山东齐河金风送爽，位于欧乐堡度假区的齐河坤和国际酒店巍峨屹立，气势磅礴。9月16日，第二十三届古贝春酒文化节在这里盛大开 幕。著名相声表演艺术家、国家级非遗传承人、古贝春品牌形象代言人赵炎先生携著名相声演员郑健、方清平、贾旭明等中国广播说唱团演 员，为节日献上了一台主题为"非遗双酿•曲坛流觞"的古贝春古法酿酒技艺和传统相声艺术"双非遗"盛典。 作为鲁酒品牌标志性节庆活动，古贝春酒文化节20多年来不断演变升级，不断被赋予新的内涵。从群星闪耀到大地匠心，从振兴北方酱香到非 遗文化传承，古贝春酒文化节一路走来，折射出的是鲁酒发展的历史进程和古贝春集团拼搏奋斗的发展轨迹，沉淀下的是古贝春集团"弘扬运河 文化、守护匠心酿造"的文化基因。这一标志性历史事件，正在万众瞩目下，不断推动古贝春集团在高质量发展的大路上阔步前进。 16日上午9时，能容纳千人的齐河坤和国际酒店德水厅座无虚席，"非遗双酿•曲坛流觞"古贝春古法酿酒技艺和传统相声艺术"双非遗"盛典在这里 如期登场，各新媒体平台现场进行了网络直播。 古贝春集团有限公司党委书记、董事长徐秀菊首先致辞。她回顾了古贝春扎根运河文化、坚守百年匠心的企业发展历程，强调在"守正 ...

Core Insights - The article highlights the integration of traditional brewing techniques with modern industrial practices at the Gubeichun distillery, showcasing its cultural heritage and innovative approaches to tourism and brand development [2][4][10] Group 1: Cultural Heritage and Brand Development - Gubeichun distillery is positioned as a cultural landmark, with a rich history of over 3000 years of Chinese liquor culture, blending traditional craftsmanship with modern technology [2][4] - The distillery's branding strategy is deeply rooted in cultural elements, as evidenced by the famous calligraphy and the creation of iconic products that resonate with consumers [4][10] - The establishment of a cultural museum and the preservation of historical brewing sites reflect the company's commitment to maintaining its heritage while appealing to modern consumers [10][12] Group 2: Industrial Tourism and Economic Impact - The distillery has invested significantly in industrial tourism, despite initial financial losses, believing that cultural weight in liquor can drive long-term profitability [8][10] - The development of an ecological park and cultural attractions has transformed the distillery into a tourist destination, enhancing its brand visibility and customer engagement [8][18] - The integration of educational experiences, such as hands-on observations of brewing processes, has proven to be more engaging for visitors, fostering a deeper connection with the brand [15][18] Group 3: Sustainable Practices and Future Growth - The company emphasizes ecological sustainability, with initiatives like planting fruit trees that contribute to soil health and enhance the brewing process [17][18] - Future plans include expanding cultural and tourism offerings, aiming to create interactive experiences that align with modern consumer preferences and drive high-quality growth [18][20] - The distillery's philosophy combines historical preservation with innovative practices, positioning it for continued relevance in the evolving market landscape [20]

Core Viewpoint - The article emphasizes the importance of time and craftsmanship in the design and production of high-quality liquor, particularly focusing on the ancient techniques and cultural heritage of the Gu Beichun brand [1][15]. Group 1: Company Achievements and Recognition - Gu Beichun has received numerous awards for its liquor design, including the 2025 Qilu Baijiu Liquor Design Gold Award for its 52-degree crystal white version [1]. - The company maintains over 10,000 jars of aged original liquor, with some stored for up to 40 years, showcasing its commitment to quality and tradition [3]. Group 2: Craftsmanship and Techniques - The company employs a meticulous approach to liquor design, emphasizing comfort and health in its products, such as low alcohol content for a smoother experience [5]. - The aging process and traditional brewing techniques are highlighted as essential to the quality of Gu Beichun's products, with a focus on ecological and sustainable practices [8][12]. Group 3: Cultural Significance and Brand Strategy - Gu Beichun integrates cultural elements into its branding, aiming to provide consumers with a deeper connection to the product through historical narratives and cultural heritage [15][17]. - The company adopts a long-term strategic approach, balancing quick market responses with slow, steady brand and quality development, as articulated by its management [18].

Core Viewpoint - The article highlights the innovative advancements in the production of high-quality liquor at Gubeichun, emphasizing the integration of scientific research and traditional brewing techniques to enhance product quality and efficiency. Group 1: Agricultural Innovations - The introduction of the Jiliang 4 sorghum variety has shown remarkable advantages, including a starch content of 74.33% and a fermentation yield of 42.2%, surpassing ordinary sorghum by 2% [4] - Gubeichun has collaborated with Shandong Agricultural Academy since 2012 to develop specialized brewing grains, culminating in the successful trial planting of Jiliang 3 and 4 in 2020 [2][4] Group 2: Microbial and Fermentation Techniques - The company has developed a new artificial pit mud cultivation technique that combines wild and domesticated strains, significantly improving the stability and activity of the microbial community used in brewing [8][10] - Innovations in fermentation processes, such as extending the fermentation period from 70 to 90 days, have been implemented to adapt to the northern climate, enhancing the overall quality of the liquor [12][13] Group 3: Storage and Aging Methods - Gubeichun employs a dual storage system using both traditional ceramic jars and modern stainless steel tanks, optimizing the aging process and ensuring product quality [14][17] - The introduction of the "three-step cycle storage and BQCY technology" has increased the annual production of high-quality liquor by 980 tons while optimizing resource usage [17][18] Group 4: Quality Recognition - The company has received multiple awards for its quality, including the 2024 "Qingzhao Award" at the China International Wine Expo, reflecting its commitment to excellence in liquor production [19]

Core Viewpoint - The seminar on "1983, Chinese Wine Affairs" serves as a significant cultural event that highlights the depth of Chinese wine culture and the innovative development of the Gu Beichun Group, aiming to enhance brand cultural construction [2][4][9]. Group 1: Event Overview - The seminar was held on May 31, organized by the Shandong Writers Association and other local literary bodies, with participation from renowned writers and critics across the country [2][4]. - Gu Beichun Group's chairman emphasized the alignment of the book's perspective on Chinese wine culture with the company's philosophy of "inheriting craftsmanship and innovating development" [4][9]. Group 2: Cultural Significance - The book "1983, Chinese Wine Affairs" is seen as a reflection of the historical and cultural significance of Gu Beichun, which has evolved from a local winery to a nationally recognized brand, symbolizing the cultural identity of Wucheng [6][9]. - The seminar not only explored the literary value of the book but also aimed to deepen the understanding of Gu Beichun's brand culture [7][9]. Group 3: Insights from Participants - Various speakers highlighted the book's ability to connect historical narratives with contemporary cultural expressions, showcasing the evolution of Chinese wine culture [7][14]. - The author of the book noted that Gu Beichun's journey reflects broader trends in the Chinese wine industry, emphasizing the importance of cultural integration in business [11][14]. Group 4: Future Directions - The seminar concluded with a commitment to further explore the integration of literature and business, enhancing the cultural influence of Gu Beichun and its brand [19][21]. - Gu Beichun Group plans to leverage the insights gained from the seminar to transform cultural soft power into brand competitiveness [19][21].

Core Insights - The article chronicles the history and development of Gubeichun Group, highlighting its transformation from a small brewing team in 1952 to a leading liquor enterprise in Shandong Province, known for its significant contributions to local taxation and the liquor industry [1][22]. Historical Background - The brewing history of Wucheng County dates back over 3,000 years, with notable mentions in historical texts indicating its significance in ancient Chinese liquor production [2]. - Wucheng was recognized for its quality liquor as early as the Western Han Dynasty, with artifacts confirming its historical prominence in the liquor industry [2]. Development Milestones - The establishment of the state-owned Wucheng Distillery in 1958 marked a significant milestone, evolving from a small group of seven brewers to a recognized enterprise [1][6]. - The distillery faced numerous challenges, including natural disasters and resource shortages, which led to innovative approaches in brewing using alternative raw materials [8][9]. Technological Advancements - Key technological breakthroughs occurred in the 1960s and 1970s, including the introduction of the "three-step temperature control method" and the "five-grain steaming and distillation" process, which enhanced product quality and production efficiency [9][11]. - By 1980, the distillery modernized its production methods, resulting in a 60% increase in production efficiency and a 40% reduction in labor intensity [11]. Brand Development - The launch of the "Gubeichun" brand in 1978 was met with immediate market success, leading to significant sales growth and recognition in national quality competitions [12][13]. - The brand expanded its reach, with products distributed across 21 provinces and notable establishments, solidifying its reputation as a prominent liquor brand in China [13]. Cultural Integration - The collaboration with cultural figures, such as the famous comedian Ma Ji, helped elevate the brand's profile and connect it with broader cultural narratives [14][17]. - Gubeichun's traditional brewing techniques were recognized as part of Shandong's intangible cultural heritage in 2016, further enhancing its cultural significance [17]. Modern Innovations - Recent investments in automation and smart brewing technologies have led to significant improvements in production efficiency and product quality, with the introduction of customized grain varieties enhancing the flavor profile of the liquor [18][19]. - As of September 2024, Gubeichun reported a 10.53% increase in sales revenue, with its brand value rising from 5.63 billion yuan in 2015 to 22.377 billion yuan [19][22]. Future Outlook - Gubeichun aims to continue its legacy of innovation and quality, positioning itself as a century-old enterprise while maintaining its roots in traditional brewing practices [22].