文/李国锋 秋日的古贝春运河粮仓边，千里平畴如巨幅红绸铺展。总经理张洪昌俯身捻起一穗济粱4号高粱，籽粒饱满如赤珠。"生态原粮贵是贵点，但出酒好 啊！"身旁的粮仓负责人张汉强笑着应和。阳光掠过沉甸甸的穗头，映亮张洪昌眼底的笑意——这抹深红里，藏着白酒品质跃升的基因密码。 粮安酒脉：济粱4号破土记 2021年秋收时节，山东省农科院专家团队踏入古贝春五万亩基地。当实地对比济粱3号、4号与其他品种时，数据带来震撼：济粱4号以卓越的抗倒伏性、 抗病虫害能力，尤其饱满硕大的穗头脱颖而出。杆壮穗沉，这片土地首次见证科技赋能的丰收图景。 这份惊艳绝非偶然。早在2012年，古贝春便携手山东省农科院张华文研究员团队，开启酿酒专用粮的漫漫求索。从实验室的良种筛选到田间的播种管理， 科研人员十年如一日扎根黄土。2020年，济粱3号、4号正式落地古贝春基地试种，每一步生长都凝结着产学研深度融合的心血。 张洪昌总经理在粮库检查高粱储备情况 艰辛耕耘终获醇香回报。权威检测揭示济粱4号核心优势：淀粉含量高达74.33%。当它进入发酵环节，更交出惊人答卷——综合出酒率达42.2%，显著超 越普通高粱2个百分点。这不仅意味着更高效的淀粉转化，更 ...

Core Insights - The article chronicles the history and development of Gubeichun Group, highlighting its transformation from a small brewing team in 1952 to a leading liquor enterprise in Shandong Province, known for its significant contributions to local taxation and the liquor industry [1][22]. Historical Background - The brewing history of Wucheng County dates back over 3,000 years, with notable mentions in historical texts indicating its significance in ancient Chinese liquor production [2]. - Wucheng was recognized for its quality liquor as early as the Western Han Dynasty, with artifacts confirming its historical prominence in the liquor industry [2]. Development Milestones - The establishment of the state-owned Wucheng Distillery in 1958 marked a significant milestone, evolving from a small group of seven brewers to a recognized enterprise [1][6]. - The distillery faced numerous challenges, including natural disasters and resource shortages, which led to innovative approaches in brewing using alternative raw materials [8][9]. Technological Advancements - Key technological breakthroughs occurred in the 1960s and 1970s, including the introduction of the "three-step temperature control method" and the "five-grain steaming and distillation" process, which enhanced product quality and production efficiency [9][11]. - By 1980, the distillery modernized its production methods, resulting in a 60% increase in production efficiency and a 40% reduction in labor intensity [11]. Brand Development - The launch of the "Gubeichun" brand in 1978 was met with immediate market success, leading to significant sales growth and recognition in national quality competitions [12][13]. - The brand expanded its reach, with products distributed across 21 provinces and notable establishments, solidifying its reputation as a prominent liquor brand in China [13]. Cultural Integration - The collaboration with cultural figures, such as the famous comedian Ma Ji, helped elevate the brand's profile and connect it with broader cultural narratives [14][17]. - Gubeichun's traditional brewing techniques were recognized as part of Shandong's intangible cultural heritage in 2016, further enhancing its cultural significance [17]. Modern Innovations - Recent investments in automation and smart brewing technologies have led to significant improvements in production efficiency and product quality, with the introduction of customized grain varieties enhancing the flavor profile of the liquor [18][19]. - As of September 2024, Gubeichun reported a 10.53% increase in sales revenue, with its brand value rising from 5.63 billion yuan in 2015 to 22.377 billion yuan [19][22]. Future Outlook - Gubeichun aims to continue its legacy of innovation and quality, positioning itself as a century-old enterprise while maintaining its roots in traditional brewing practices [22].