Core Insights - The article highlights the rising popularity of new yogurt products, particularly the "Emerald Cold Brew Yogurt," which has gained significant traction on social media platforms, surpassing 20 million views on Douyin [1][5][12] - This trend follows the success of the "Solid Mango Pomelo Sago," indicating a shift in consumer preferences towards more solid and visually appealing yogurt products [1][7][12] Product Innovation - The "Emerald Cold Brew Yogurt" is made using a whole melon as a container, layered with yogurt and various fruits, showcasing a visually appealing and interactive eating experience [3][5] - The use of low-temperature cold brew technology results in a Greek yogurt that is denser and higher in protein while being lower in lactose, appealing to health-conscious consumers [3][11] Market Response - The popularity of these yogurt products has led to a surge in DIY trends on social media, with consumers sharing their homemade versions and expressing a desire for brands to produce similar items [5][12] - Various yogurt and dessert shops have responded by launching new products inspired by this trend, with prices typically ranging from 15 to 30 yuan [5][9] Consumer Preferences - There is a clear shift from liquid to solid yogurt products, with consumers increasingly favoring thicker, more substantial options that can be eaten rather than just drunk [7][11] - The visual appeal of these products plays a crucial role in attracting consumers, as high-quality design and vibrant colors enhance their marketability [12][14][16] Future Opportunities - The trend indicates a potential for continued innovation in the yogurt sector, with a focus on creating visually striking and structurally interesting products that enhance consumer satisfaction [17][20] - The balance between product attractiveness and price acceptance will be key for brands aiming to maintain consumer interest and encourage repeat purchases [22][23]