可增值的数字资产

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《消费增值:你的每一笔消费,都在悄悄 “变值钱”》
Sou Hu Cai Jing· 2025-08-02 10:48
Core Viewpoint - The "consumption value-added" model is revolutionizing traditional consumer perceptions, transforming spending into a potential source of long-term wealth growth [1][6]. Group 1: Characteristics of the Consumption Value-Added Model - Value Co-Creation: Consumers evolve from mere purchasers to key players in the business process, actively creating value [8]. - Continuous Returns: Consumption is no longer a one-time event but a sustainable activity that generates long-term returns [8]. - Mutual Empowerment: Businesses enhance operational efficiency through stable customer sources, while consumers gain value-added benefits from their spending, fostering mutual growth [8]. Group 2: Implementation Paths of the Consumption Value-Added Model - Innovation in Points System: Traditional points are transformed into appreciating digital assets, significantly enhancing their liquidity and value [9]. - Upgrade of Membership Rights: Membership services incorporate investment attributes, such as using spending amounts as a basis for platform dividends [9]. - Integration of Consumption and Investment: A portion of spending is converted into investment capital, allowing consumers to directly participate in profit distribution [9]. - Development of Data Value: Deep analysis and application of consumption data create additional benefits for consumers, such as personalized discounts and data value returns [9]. Group 3: Industry Adoption - Various industries, including dining, retail, and online platforms, are adopting this model for transformation, with early adopters likely to gain a competitive edge in the new commercial ecosystem [5].