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《消费增值:你的每一笔消费,都在悄悄 “变值钱”》
Sou Hu Cai Jing· 2025-08-02 10:48
Core Viewpoint - The "consumption value-added" model is revolutionizing traditional consumer perceptions, transforming spending into a potential source of long-term wealth growth [1][6]. Group 1: Characteristics of the Consumption Value-Added Model - Value Co-Creation: Consumers evolve from mere purchasers to key players in the business process, actively creating value [8]. - Continuous Returns: Consumption is no longer a one-time event but a sustainable activity that generates long-term returns [8]. - Mutual Empowerment: Businesses enhance operational efficiency through stable customer sources, while consumers gain value-added benefits from their spending, fostering mutual growth [8]. Group 2: Implementation Paths of the Consumption Value-Added Model - Innovation in Points System: Traditional points are transformed into appreciating digital assets, significantly enhancing their liquidity and value [9]. - Upgrade of Membership Rights: Membership services incorporate investment attributes, such as using spending amounts as a basis for platform dividends [9]. - Integration of Consumption and Investment: A portion of spending is converted into investment capital, allowing consumers to directly participate in profit distribution [9]. - Development of Data Value: Deep analysis and application of consumption data create additional benefits for consumers, such as personalized discounts and data value returns [9]. Group 3: Industry Adoption - Various industries, including dining, retail, and online platforms, are adopting this model for transformation, with early adopters likely to gain a competitive edge in the new commercial ecosystem [5].
花钱有收益?消费增值商业模式的财富新逻辑
Sou Hu Cai Jing· 2025-07-09 08:05
Core Viewpoint - The emerging "consumption value-added" model is transforming traditional consumer behavior, turning spending into potential long-term returns for consumers and stable profits for businesses [1][4]. Group 1: Characteristics of Consumption Value-Added Model - Value co-creation: Consumers evolve from mere purchasers to active value creators, deeply engaging in the commercial process [6]. - Continuous returns: Consumption is no longer a one-time transaction but a behavior that generates long-term benefits [6]. - Bidirectional empowerment: Businesses enhance operational efficiency through stable customer bases, while consumers gain value-added returns from their spending [6]. Group 2: Implementation Paths - Innovation in points system: Traditional points are upgraded to valuable digital assets, enhancing liquidity and perceived value [6]. - Membership rights iteration: Membership services are endowed with investment attributes, allowing spending amounts to be converted into profit-sharing bases [6]. - Consumption-investment linkage: A portion of spending can be transformed into investment capital, enabling participation in business profit distribution [6]. - Data value sharing: Analyzing and applying consumer data creates additional benefits for consumers, such as personalized discounts and data dividends [6].
消费还能 “生钱”?这届商家太会玩,真相竟是……
Sou Hu Cai Jing· 2025-06-09 07:50
科技 buff 叠满,消费增值杀疯了! 消费增值能火遍全网,离不开互联网和金融科技的 "神操作"。移动支付让交易秒完成,大数据精准拿捏你的喜好,再加上数字资产和金融工具的助力,直 接给消费增值开了 "外挂"。某头部平台推出的 "消费挖矿" 玩法,用户购物就能获得虚拟数字资产,这些资产会随着平台发展不断升值,不少 "早鸟玩家" 已 经靠它实现了 "奶茶自由"。 但也有程序员网友 @代码狂人 在知乎分析:"这种模式本质是数据和资本的博弈,平台通过消费数据精准营销,商家用增值吸引流量,消费者看似获利,实 则是在参与一场复杂的商业游戏。" 这番解读,让不少人直呼 "细思极恐"。 多方共赢?还是各怀心思? 最近刷到个离谱事儿!有网友在社交平台晒出账单,吐槽自己本来只想买杯奶茶续命,结果结账时发现消费还能 "生钱"—— 平台送的积分不仅换了第二杯 半价券,累积到一定额度还能提现!评论区瞬间炸锅:"这波血赚!以后奶茶自由就靠它了""别信!天上哪会掉馅饼,肯定有套路"。消费增值这阵风,到底 是真・财富密码,还是商家的新套路?今天咱就唠明白! 消费增值:打工人的 "梦中情模"? 以前总觉得 "花钱一时爽,还款火葬场",现在消费 ...