选择上海，就是选择中国消费市场的中心。这里汇聚了最活跃的消费群体、最成熟的商业生态，而本届大会作为上海唯一一家规模化私域新渠道大会，正承 担着定义行业标准、搭建生态桥梁的重要使命。无论是供应商寻求全国性渠道布局，还是渠道方想要链接优质源头货源，这场"双向奔赴"的盛会都是不可错 过的契机。 行业共识：私域新渠道上海首展，定义私域新标杆 3月的上海，商机已至。对于供应商，这是快速拓展渠道、实现销量突破的绝佳平台；对于渠道方，这是抢占爆品资源、提升运营能力的关键窗口。与其在 私域赛道单打独斗，不如奔赴这场行业盛宴，与万千同行共探增长密码，共赢私域未来！现在预约，锁定黄金展位与对接名额，2026从"新"出发，引爆私域 新增长。 当公域流量红利见顶，获客成本居高不下，私域早已成为品牌增长的核心阵地与渠道突围的关键赛道。2026年3月18-20日，由上海市浦东新区电子商务行业 协会、上海胜歌展览服务有限公司主办的第九届中国私域新渠道团长大会即将在上海世博展览馆重磅启幕，这场已在上海成功举办多届的私域新渠道全产业 链大会，为何能成为供应商与渠道方不容错过的年度盛会？答案藏在每一个实打实的价值里。 私域生意的核心是货源与渠道 ...

顶俏模式的底层逻辑一句话概括：不是给身份分钱，而是给行为分钱。 大家好，我是阿彬。我是一个有着12年经验做软件、拆模式、看商业的商业模式架构师。今天我们聊点不一样的商业秘密，如果您愿意花几分钟的时间看一 看，这对于你正在做的、要做的事情有点启发。 最近"顶俏模式" 在讨论声中备受瞩目，大家对它的看法众说纷纭。但实际上，深入拆解顶俏模式，就会发现它并非靠 "画饼" 维系，而是一套围绕真实交易 精心设计的激励机制。 背后逻辑清晰明了：平台奖励的是 "为平台带来真实订单的能力"，而非 "认识人的数量"。这样一来，有效规避了无限代收益导致的失控风险，让参与者把 重心放在促成成交上，而非构建复杂的关系链。 当个人发展到一定规模，顶俏模式会引导其进入团队经营阶段。团队机制并非单纯拉人，而是组织更多人的成交。 团队业绩越高，分润比例越高，但前提是所有业绩均源于真实销售。 顶俏模式借助工厂店和招商奖励，将部分平台扩张任务交由市场完成。将有能力者成为节点，能引入资源者获得长期回报。平台无需大幅增加固定成本，就 能持续扩大供给与覆盖范围。 顶俏模式的关键，在所有身份都得通过真实购买才能获取。 无论是会员、核销网点还是工厂店，都是 ...

Core Insights - DreamX Technology emphasizes the importance of private domain e-commerce as a key growth avenue in the current market environment, where public traffic growth has peaked and customer acquisition costs remain high [1][2] - The company identifies four core development directions for the upcoming year, focusing on product quality, content enhancement, AI empowerment, and expanding an open ecosystem [1] Group 1: Private Domain E-commerce - Private domain e-commerce is seen as crucial for brands to overcome growth bottlenecks and achieve long-term user asset retention and operational efficiency [1] - Unique advantages of private domain e-commerce include low-cost customer acquisition, high-value user asset retention, precise content monetization, and building long-term user trust [1] Group 2: Development Directions - The company plans to prioritize "quality products" by upgrading its supply chain and differentiating its product strategy [1] - Content enhancement will be driven by launching a "news" column and iterating private domain live streaming tools to strengthen content marketing capabilities [1] - AI will be leveraged to build an intelligent platform that optimizes operational efficiency across the entire supply chain [1] - The company aims to expand its ecosystem by connecting with diverse online and offline partners to co-create a "winning ecosystem" [1][2] Group 3: B2R Model and AI Integration - DreamX Technology will continue to leverage its B2R (Business to Retailer) model, utilizing AI technology and private domain operational capabilities to empower merchants across the entire supply chain from product selection to user engagement [2] - The focus will be on precise audience management, creating popular products, and providing strategic support to explore niche market potential and adapt to changing consumer trends [2]

Core Insights - The 2026 11th Hangzhou International Internet Celebrity Brand Expo and Hangzhou Private Domain E-commerce Conference is a significant event for private domain e-commerce, scheduled for March 27-29, 2026, at the Hangzhou International Expo Center [1] - The expo focuses on four major channels: private domain, push customers, live broadcasting, and collective procurement, featuring brand displays, channel connections, influencer product selections, and expert forums [1] Group 1 - The exhibition showcases a variety of products including food, health products, trendy snacks, home goods, fresh fruits, and unique clothing items, with many exhibitors being source factories offering competitive prices and quality [3] - A "1V1 matching" service is provided to facilitate direct communication between suppliers and buyers, enhancing the efficiency of negotiations compared to online discussions [4] - The event gathers factory brand owners, supply chain participants, channel merchants, and service providers, making it a comprehensive platform for those looking to enter the private domain market [6]

Core Insights - The private domain e-commerce industry is experiencing rapid growth due to the saturation of user growth and rising customer acquisition costs, necessitating refined and differentiated operational strategies to meet user demands and enhance brand competitiveness [1][2][12] Industry Overview - Development Background and Drivers - The number of online shopping users in China reached 970 million in 2024, with a penetration rate close to 90%, indicating limited natural growth potential. This shift has led the e-commerce industry to transition from acquiring new users to managing existing ones [2] - Private domain e-commerce, characterized by lower customer acquisition costs and a focus on long-term user value, aligns with the industry's current demand for lifecycle management and refined operations [2] Demand Side - User Needs - Users are increasingly prioritizing service quality and personalized experiences, with research showing that after basic needs like quality and price, advanced needs such as after-sales service and product variety are highly valued [4] - In private domain channels, users show a stronger inclination towards fulfillment efficiency, personalized needs, and after-sales experiences, validating the effectiveness of refined operational strategies [4] Supply Side - Brand Focus - In the era of stock competition, brands are increasingly focusing on digital and channel operational capabilities to enhance competitiveness through private domain layouts [6][7] - Brands can leverage private domain platforms' data and AI capabilities to improve their digital and user operational skills while reducing operational costs and expanding channels [7] Policy Environment - The government has introduced various policies to promote the healthy development of private domain e-commerce, encouraging participation from individuals and small businesses to stimulate new consumption and individual economic growth [9][10] Industry Characteristics - Stages - The private domain e-commerce industry has evolved through several stages, currently entering an AI-driven phase where digital capabilities and innovative models are key growth engines [12][13] Operational Model - Private domain e-commerce drives growth through a comprehensive refined operation model, focusing on user asset management, trust-building, and transaction path shortening to enhance user lifetime value and brand competitiveness [15] Market Space - The industry is projected to grow at a rate of 6.3% in 2024, reaching a scale of 2.3 trillion yuan, with expectations of surpassing 3 trillion yuan by 2025 due to consumption incentives and technological advancements [18][19] Participant Ecosystem - The private domain e-commerce ecosystem consists of brands, store owners, platforms, and consumers, with various player types contributing to a diverse operational landscape [21][24] Platform Insights - Player Types - Different player types, including comprehensive, vertical, and brand platforms, serve as core suppliers of goods and services, while tool players provide essential operational infrastructure [24] Platform Insights - Market Landscape - Leading platforms in the private domain e-commerce space have established core advantages through marketing innovation, user recognition, and supply chain capabilities [27] Consumer Insights - User Profile - The majority of private domain e-commerce users are women aged 24-39, with a high level of education and income, indicating a broad reach across various city tiers [41] Consumer Insights - Purchasing Behavior - Users primarily purchase daily consumables, with price discounts and personalized service experiences driving increased purchase frequency [43][44] Store Owner Insights - Profile - Female store owners, predominantly aged 31-40 and well-educated, are motivated by self-improvement and economic independence [51][56] Merchant Private Domain Layout - Nearly 90% of surveyed merchants have initiated private domain layouts, indicating positive early results in revenue contributions and operational efficiency [59]

Core Insights - The 2025 Food Fresh Products Merchant Industry Conference, hosted by DreamX Technology, gathered industry elites to discuss development pain points and growth strategies in the food fresh products sector [1] - DreamX Technology's COO, Guo Xinyu, emphasized the core advantages of private domain e-commerce and its potential to reshape the industry landscape, highlighting the importance of user value in a competitive market [2] Group 1: Private Domain E-commerce Advantages - Private domain e-commerce is seen as a critical growth opportunity for brand merchants, moving from "traffic lowland" to "user value highland" [2] - DreamX Technology has served over 40,000 brands in the past eight years, achieving cumulative sales of over 1 billion items [2] - Successful case studies include "Shiguang Daoliu," which sold 300 tons of rice in a single period, and "Qiannian Zhen," which sold over 10,000 ginseng gift boxes through private domain channels [2] Group 2: Future Strategic Directions - DreamX Technology plans to focus on four key areas: 1. "Good Goods as King" strategy to enhance supply chain and develop differentiated products [3] 2. "Content Upgrade" to synchronize store owners with trends and enhance live streaming capabilities [3] 3. "AI Empowerment" to optimize various operational aspects using artificial intelligence [3] 4. "Sustainable Growth" through open ecological cooperation with diverse partners [3] Group 3: Market Trends and Opportunities - The food fresh products category faces challenges such as severe product homogenization, but consumer demand changes present new growth opportunities [6] - The health food market is expanding, with the snack market showing a compound annual growth rate of 6.5%, emphasizing health upgrades and regional characteristics [6] - The convenience food sector is expected to undergo significant changes by 2026, focusing on health and emotional satisfaction [6] Group 4: Case Studies and Future Plans - DreamX Technology aims to explore growth paths through differentiated positioning and supply chain solidification, focusing on health concepts and functional innovations [8] - A successful case study with Daxidi demonstrated a 30% increase in steak package sales and doubled sales for grilled sausage sets through effective promotional strategies [8] - The conference also outlined plans for the upcoming New Year Festival, emphasizing resource allocation and marketing support to help merchants capitalize on peak consumption seasons [8]

Core Insights - The 2025 Food Fresh Products Merchant Industry Conference, hosted by DreamXiang Technology, gathered industry elites and brand representatives to analyze the development pain points and trend opportunities in the food fresh products sector [1] Group 1: Private Domain E-commerce Advantages - DreamXiang Technology's COO, Guo Xinyu, highlighted four core advantages of private domain e-commerce, emphasizing its role in reshaping the industry landscape amidst intense public domain traffic competition [2] - The company has served over 40,000 domestic and international brands in the past eight years, achieving cumulative sales of over 1 billion items, assisting various vertical brands in the food sector [2] - Future strategies will focus on four key areas: enhancing supply chain construction, upgrading content, deepening AI empowerment, and achieving sustainable growth [2][3] Group 2: Market Trends and Opportunities - The head of the food fresh products category at DreamXiang Technology, Minnie, analyzed the current category status and external trends, noting challenges such as severe product homogenization and a lack of innovative products [4] - The health food market is expanding, with the snack market showing a compound annual growth rate of 6.5%, driven by health upgrades and regional characteristics [4] - The convenience food sector is expected to undergo three major transformations by 2026, shifting from "eating enough" to "eating well + health + emotional satisfaction" [4] - DreamXiang Technology plans to explore growth paths through differentiated positioning and precise market entry, focusing on regional characteristics and health concepts [4]

Core Insights - The aging population in China is expected to reach 400 million by 2035, with the silver economy projected to account for over 10% of GDP, becoming a new engine for high-quality development [2][4] - The silver economy is creating eight core opportunity areas: health care, age-friendly home products, elderly care services, smart elderly devices, silver retail, elderly education, senior tourism, and silver finance [4] - The importance of e-commerce for the silver demographic is increasing, with this group currently accounting for 18% of retail e-commerce sales, and the "active silver" group aged 60-75 making up 60% of that [4] E-commerce Opportunities - The silver demographic faces significant challenges in e-commerce, including issues with false advertising, difficult after-sales service, and decision-making difficulties [4] - The current e-commerce platforms are primarily designed for younger users, which complicates the online shopping experience for the elderly [4] - There is a need for a consumption and service ecosystem that is genuinely age-friendly [2] Innovative Practices - Dreamxiang Technology is leveraging a nationwide network of private domain leaders and a mature supply chain to create a service model that combines brand direct supply, leader empowerment, and precise reach [5][7] - The company has established a supply chain covering over 40,000 brands across 16 categories to meet the diverse needs of the silver population [7] - Dreamxiang Technology's approach includes a strict brand selection mechanism to ensure product safety and suitability for the elderly [7] Success Stories - A brand focused on elderly clothing achieved over 10 million yuan in sales within three months by utilizing Dreamxiang Technology's platform and private domain leaders for targeted recommendations [8] - A local pharmacy chain in Hunan successfully reached the silver demographic in county markets through collaboration with Dreamxiang Technology, enhancing local employment and industry income [8] Future Focus - Dreamxiang Technology aims to deepen its engagement in the silver economy by creating age-friendly private domain consumption scenarios and optimizing product display and purchasing processes [9] - The company plans to enhance cooperation with the silver industry to help local brands expand their market presence [9] - The integration of private domain models with the silver economy addresses traditional challenges in channel coverage and supply-demand matching, providing warmer services for the elderly [9]

Core Insights - The aging population in China is expected to reach 400 million by 2035, with the silver economy projected to account for over 10% of GDP, becoming a new engine for high-quality economic development [3] - The e-commerce industry is exploring how to effectively promote and develop the silver economy, focusing on creating an age-friendly consumption and service ecosystem [3][6] Group 1: Market Opportunities - Eight core opportunity areas in the silver economy have been identified: health care, age-friendly home products, elderly care services, smart elderly devices, silver retail, elderly education, senior tourism, and silver finance [3] - Currently, the silver demographic accounts for 18% of retail e-commerce sales, with the "active silver" group aged 60-75 making up 60% of this segment [3][6] - By 2035, the proportion of the silver population in e-commerce is expected to rise to 35% [3] Group 2: Challenges in E-commerce - The silver consumer group faces significant challenges in e-commerce, including issues with false advertising, difficulty in after-sales service, and decision-making challenges [5] - Existing e-commerce platforms are primarily designed for younger users, which complicates the online shopping experience for the elderly [5] Group 3: Innovative Solutions by Companies - Dreamxiang Technology is innovating in the silver economy by creating a private domain e-commerce ecosystem tailored for the elderly, utilizing a network of over one million private domain leaders and a robust supply chain [6][8] - The company has developed a comprehensive solution that includes a supply chain covering over 40,000 brands across 16 categories, ensuring a rich variety of products that meet the needs of the elderly [6] - Dreamxiang Technology employs a dual-mode approach combining private domain live streaming and AI hardware to enhance the shopping experience for the elderly [6][8] Group 4: Community Engagement and Support - The company has launched a "Silver Entrepreneurship Program" to support retirees and community workers in starting their own private domain businesses, resulting in thousands of elderly leaders achieving flexible employment [7] - Success stories include a middle-aged store owner who has turned her private domain business into a full-time career, generating over one million in income [7] Group 5: Future Directions - Dreamxiang Technology aims to deepen its focus on the silver economy by creating age-friendly consumption scenarios, enhancing product display and purchasing processes, and fostering collaborations with local brands [8] - The company plans to continue exploring innovative models and quality services to activate the consumption potential of the elderly and promote the silver industry towards scale, quality, and diversification [8]

Core Insights - The private domain e-commerce industry is experiencing rapid growth due to the saturation of user growth and rising customer acquisition costs, necessitating refined and differentiated operational strategies to meet user demands and enhance brand competitiveness [1][2][12] Industry Overview - Development Background and Drivers - The number of online shopping users in China reached 970 million in 2024, with a penetration rate close to 90%, indicating limited natural growth potential. This shift has led the e-commerce industry to transition from acquiring new users to managing existing ones [2] - Private domain e-commerce, characterized by lower customer acquisition costs and a focus on long-term user value, aligns with the industry's current demand for lifecycle management and refined operations [2] Demand Side - User Needs - Users are increasingly prioritizing service and personalized experiences, with a significant emphasis on after-sales service, product variety, and personalized fulfillment, which aligns with the refined operational strategies of private domain e-commerce [4] Supply Side - Brand Focus - In the era of stock competition, brands are increasingly focusing on digital and channel operational capabilities to enhance competitiveness through private domain layouts [6][7] Policy Environment - The government has introduced various policies to promote the healthy development of the private domain e-commerce sector, encouraging participation from individuals and small businesses to stimulate new consumption and individual economic growth [9][10] Industry Characteristics - Stages of Development - The private domain e-commerce industry has evolved through several stages, currently entering an AI-driven phase where digital capabilities and innovative models are key growth engines [12][13] Operational Model - Private domain e-commerce drives growth through a comprehensive refined operation model that enhances user lifecycle value, from multi-channel customer acquisition to user asset management and trust-building through personalized content [15] Market Space - The industry is projected to grow at a rate of 6.3% in 2024, reaching a scale of 2.3 trillion yuan, with expectations of surpassing 3 trillion yuan by 2025 due to consumption incentives and technological advancements [18][19] Participant Ecosystem - The private domain e-commerce ecosystem consists of brands, store owners, platforms, and consumers, with various player types contributing to a diverse operational landscape [21][24] Platform Insights - Player Types - Different player types, including comprehensive, vertical, and brand platforms, serve as core suppliers of goods and services, while tool players provide the necessary operational infrastructure [24] Market Landscape - Survival Player Advantages - Leading platforms in the private domain e-commerce space focus on marketing innovation, user recognition, and supply chain capabilities to establish core competitive advantages [27] User Insights - User Demographics - The majority of private domain e-commerce users are women aged 24-39, with a high level of education and income, indicating a broad reach across various city tiers [41] User Behavior - Purchasing Patterns - Users primarily purchase daily consumables, with price discounts, product variety, and personalized service experiences driving increased purchase frequency [43][44] User Experience Feedback - User satisfaction is high, with over 80% expressing satisfaction with their shopping experiences, indicating potential for further enhancement through refined operations [48] Store Owner Insights - Profile - Female store owners, primarily aged 31-40 and well-educated, are motivated by self-improvement and economic independence through private domain e-commerce [51][54] Merchant Private Domain Layout - Nearly 90% of surveyed merchants have initiated private domain layouts, indicating positive early results in revenue contributions and operational efficiency [59] Future Trends - Operational Refinement - The shift from traffic-oriented to user-centric operations is essential for sustainable growth, emphasizing long-term relationships with users [68] Future Trends - Technology Integration - The application of AI technology across various operational aspects is expected to enhance efficiency and optimize industry development [71] Future Trends - Model Export - Leading players are exploring overseas markets by leveraging successful domestic models, indicating a trend towards international expansion [73]