Core Viewpoint - Macquarie's report indicates that Kuaishou-W (01024) demonstrated strong performance in Q2, with accelerated growth in advertising business and sustained momentum in Keling AI, which is expected to enhance advertising conversion rates through updates in AIGC marketing material solutions and a healthy user ecosystem [1] Group 1: Financial Performance - Kuaishou's advertising business is anticipated to outperform peers, with online marketing service revenue expected to grow by 14% year-on-year in the second half of the year [1] - Keling AI generated over 250 million RMB in revenue in Q2, with the launch of the Keling 2.1 model series in May, which is believed to further solidify Kuaishou's leadership in the video large model sector [1] Group 2: Forecast Adjustments - Macquarie has raised its target price for Kuaishou by 7% to HKD 80.7, reflecting improvements in business structure and core business enhancement, while maintaining a "Outperform" rating [1] - Adjusted earnings per share forecasts for the next two years have been increased by 5% and 3% respectively, due to positive performance and strong advertising business outlook [1]