Core Insights - The visual doorbell industry is rapidly growing, driven by increasing consumer demand for home security and convenience, with the market size in China projected to grow from 1.5 billion yuan in 2018 to 4.38 billion yuan by 2024, representing a compound annual growth rate (CAGR) of 19.6% [1][10] Industry Overview - Visual doorbells, also known as electronic cat eyes, integrate advanced technologies such as high-definition cameras, smart recognition, and wireless communication, enhancing home security and user convenience [2] - The product is widely used in various settings, including homes, offices, and hotels, and serves as an upgrade to traditional optical cat eyes by providing monitoring capabilities [2] Policy Influence - Recent government policies in China are promoting the development of smart security, with visual doorbells being a key component. Policies include promoting smart security and enhancing community service levels [4][5] - Regulations are in place to ensure that the installation of image capture devices does not infringe on public safety or personal privacy [4] Industry Chain - The visual doorbell industry consists of an upstream supply chain involving materials like metals, plastics, chips, sensors, and displays, a midstream manufacturing segment, and a downstream sales channel including e-commerce platforms and retail stores [6] Market Trends - The global shipment of visual doorbells is expected to reach 25.9 million units by 2024, reflecting a year-on-year increase of 29.5% [8] - The market is primarily concentrated in regions such as Europe, North America, China, Japan, and South Korea, with Europe being the largest consumer market [8] Competitive Landscape - Major global players like Ring, Nest, and Arlo dominate the market, with Ring holding over 60% market share. In China, brands like Hikvision, Xiaomi, and Anjubao are competing effectively, although no single brand has achieved absolute dominance [12] Future Development Trends - The demand for visual doorbells is expected to continue growing due to urbanization, the proliferation of smart home products, and increasing consumer safety concerns [19] - The integration of artificial intelligence will enhance the smart recognition capabilities of visual doorbells, allowing for more accurate identification of visitors and potential intruders [20] - Visual doorbells will increasingly integrate with other smart home devices, creating a more seamless and automated home environment [22]