Core Viewpoint - The company is implementing a multi-faceted strategy to boost meat product sales in the fourth quarter, focusing on market expenses, channel expansion, and operational efficiency [2][4][6]. Group 1: Sales Growth Strategies - The company plans to enhance meat product sales through six key initiatives: increasing targeted market expenses, deepening professional reforms, accelerating new channel development, promoting high-cost performance products, implementing market innovation trials, and leveraging digital technology in sales management [2]. - The company aims to improve sales in high-end channels by customizing offerings through its premium brand "Smith" and enhancing service levels [3]. Group 2: Profitability and Cost Management - The company expects a slight decrease in meat product profit per ton in the fourth quarter compared to the previous quarter, but year-on-year figures are anticipated to remain stable, supported by effective cost control and product structure optimization [4]. - The company is focusing on reducing losses in its breeding business and exploring a light asset model for slaughtering operations to enhance capital structure and operational flexibility [6]. Group 3: Channel Optimization - The company is simultaneously optimizing traditional channels and expanding new channels, with significant growth in new channels, particularly in the snack and e-commerce sectors, which accounted for approximately one-third of new channel sales [5]. - Traditional channel strategies include direct engagement with large supermarkets and increasing investments in fresh supermarkets and community stores to meet local consumer needs [5].