Investment Rating - The report maintains a "Recommended" rating for the pet industry [1] Core Insights - The report analyzes the evolution of the pet industry over the past two decades, highlighting the shift from offline to online channels and the transition from distribution to direct sales. The rise of e-commerce has significantly accelerated the growth of domestic pet brands [6][8] - Online channels have become the primary sales avenue for pet food, leveraging e-commerce platforms to rapidly scale and reach mainstream consumers. The emergence of content-driven e-commerce has further enhanced customer acquisition and conversion capabilities [6][42] - Offline channels remain crucial for building trust and providing service-oriented consumption experiences, with professional stores and veterinary clinics playing a key role in offering product experiences and consultations [6][42] - The report emphasizes the need for brands to shift from broad expansion to efficient, lifecycle-focused operations in response to rising customer acquisition costs and market saturation. The competitive landscape is becoming clearer, with leading brands gaining significant advantages over smaller competitors [6][42] Summary by Sections Channel Evolution - The pet industry has undergone significant channel changes, moving from a dealer-dominated offline model to a direct sales online model, driven by e-commerce growth since 2012. The current phase is characterized by content-driven marketing and multi-channel integration [6][8][9] Online Channel Dynamics - Online channels have solidified their position as the largest sales channel in the pet industry, with retail share increasing from 47.7% in 2020 to 59.0% in the first half of 2025. The dominance of major platforms like Taobao and the rapid growth of Douyin highlight the evolving landscape [6][47] - The report notes that online purchasing behavior is heavily influenced by the convenience of buying pet food and treats, while offline spending is concentrated on services like veterinary care and grooming [6][49] Offline Channel Insights - The offline channel structure is diverse, comprising specialized pet stores, supermarkets, veterinary clinics, and other service-oriented businesses. While retail sales are lower due to high costs, offline channels are essential for service delivery and building consumer trust [6][72] - Direct sales through physical stores enhance consumer trust and repeat purchases, while veterinary clinics serve as authoritative channels for brand credibility [6][77] Brand Building and Competitive Strategy - The report identifies efficiency improvement and brand building as core strategies for navigating high costs and market saturation. Brands must focus on establishing trust and enhancing brand recognition to achieve premium pricing in a competitive environment [6][90] - The report highlights the importance of private traffic and refined operations as brands adapt to the evolving market landscape, moving away from reliance on public advertising to building direct connections with consumers [6][117]

国金证券发布研报称，上美股份(02145)为我国美护行业领先企业，旗下拥有在护肤、婴童护理、洗护 等赛道的多品牌矩阵。公司以线上渠道为主，考虑到多品牌增长势能强劲，无论是韩束未来的发展以及 新品牌培育都具备较强的确定性，给予公司2025年PE30倍估值，目标价109.78港元，首次覆盖，给 予"买入"评级。 国金证券主要观点如下： 洗护业务：有望诞生大品牌。1)垂类赛道较多，定位清晰且善于建设消费者心智的品牌能够脱颖而出， 公司极方、2032等洗护品牌有望复刻韩束、一页等品牌的方法论。2)公司切入功效防脱等增速更快的赛 道，且行业集中度较高，有助于孵化大品牌。 盈利预测估值 复盘公司发展的历程，该行认为公司多品牌拓展方法论与运动龙头安踏体育有几个主要相似之处 1)市场化主导。公司旗下品牌定位精准，可以快速发掘消费者痛点，推出针对性产品的同时进行魄力营 销，绑定顶流IP，助力品牌快速破圈。主品牌韩束成功后将这一方法论推广到其他品牌。 2)渠道精细化运营趋势。随着内容电商成为化妆品消费的核心场景，公司以抖音为核心重构渠道战略， 通过创新营销玩法与提升自播比例等精细化运营，实现收入与利润的双高增长。 3)人才内部输 ...

公司亮点 公司为我国美护行业领先企业，旗下拥有在护肤、婴童护理、洗护 等赛道的多品牌矩阵。公司以线上渠道为主，25H1 线上占比接近 93%，近两年主品牌韩束发力抖音渠道实现快速破圈，2024 年实现 收入 55.91 亿元，同比增长 80.90%，占比超 82%，25H1 营收同增 14.3%至 33.44 亿元。新品牌如一页快速破圈，23/24 全年/25H1 增 速分别为 498%/146%/147%。复盘公司发展的历程，我们认为公司 多品牌拓展方法论与运动龙头安踏体育有几个主要相似之处： 1)市场化主导。公司旗下品牌定位精准，可以快速发掘消费者痛 点，推出针对性产品的同时进行魄力营销，绑定顶流 IP，助力品 牌快速破圈。主品牌韩束成功后将这一方法论推广到其他品牌。 2)渠道精细化运营趋势。随着内容电商成为化妆品消费的核心场 景，公司以抖音为核心重构渠道战略，通过创新营销玩法与提升自 播比例等精细化运营，实现收入与利润的双高增长。 3)人才内部输血+合理引才。公司通过自主培养+外部引才双轨并 进的方式保障核心管理人才的稳健，同时通过人才妥善委任为旗 下各品牌的差异化发展提供坚实保障。 投资逻辑 我们充分 ...

Core Insights - Bosideng's latest financial report for the 25/26 fiscal year shows impressive mid-term performance, with revenue reaching 8.928 billion and net profit at 1.201 billion, marking year-on-year growth rates of 1.4% and 5.2% respectively [1] - The down jacket segment continues to grow rapidly, with revenue increasing by 8.3% year-on-year, supported by growth in both self-operated and wholesale channels [1] - The overall gross margin and operating profit margin have improved, standing at 50.0% and 17.0% respectively, indicating strong profitability [1] - Inventory turnover days decreased by 11 days to 178 days, reflecting improved operational efficiency [1] Brand Strengthening - Bosideng is focusing on a "global leading down jacket expert" strategy, emphasizing differentiation and internationalization to enhance brand strength [4] - The company has implemented a "four-dimensional differentiation" strategy to upgrade brand value across various categories, demographics, and market levels [4] - Significant investment in the Snow Flying brand aims to position it as "China's first brand in ice and snow down jackets," with recent data showing a turnaround in performance [4][5] - The rebranding of the Bingjie brand targets the new generation of high-intelligence consumers, with a focus on inventory reduction and product updates [4] Product Innovation - Bosideng is leveraging consumer insights and product innovation to activate diverse consumption scenarios, driving high-quality development [10] - The "Master Puff" down jacket series addresses urban consumers' needs for warmth and style, leading to rapid growth in this product category [11] - The AREAL series, designed for urban elites, combines functionality and elegance, successfully addressing consumer pain points [12][13] Channel Optimization - Bosideng is enhancing channel efficiency through refined operations, focusing on high-quality development [15] - The company is expanding flagship stores and optimizing single-store operations to improve customer experience and store efficiency [16][17] - A user-centered, omnichannel ecosystem has been established, enhancing operational capabilities and increasing member contributions [18][19] Conclusion - Bosideng's high-quality growth stems from disrupting traditional rules in the down jacket sector, expanding seasonal and scenario limitations, and redefining luxury through collaborations with international designers [20][21] - The company is poised for continued high-quality growth, supported by strong sales momentum in the down jacket segment during the current sales season [22]

Core Viewpoint - Bosideng's latest financial report for the 25/26 fiscal year shows strong performance, with revenue and profit reaching new highs, indicating a sustained high-quality growth trajectory driven by brand enhancement, product innovation, and refined channel operations [2][3][30] Financial Performance - Revenue reached 8.928 billion yuan, with a net profit of 1.201 billion yuan, representing year-on-year growth of 1.4% and 5.2% respectively [2] - The down jacket segment saw an 8.3% increase in revenue, with self-operated and wholesale channels growing by 6.6% and 7.9% respectively [2] - Overall gross margin and operating profit margin improved to 50.0% and 17.0% [2] - Inventory turnover days decreased by 11 days to 178 days, indicating improved operational efficiency [2] Brand Strategy - Bosideng is focused on becoming a "global leader in down jackets," implementing a "four-dimensional differentiation" strategy to enhance brand value [5] - The brand is expanding its matrix by investing significantly in sub-brands like Xuezhongfei, which aims to become "China's first brand in ice and snow down jackets," showing over 20% year-on-year growth [7] - The internationalization of the brand is evident through collaborations with high-profile designers and participation in global fashion events, enhancing its presence in the luxury market [8][9] Product Innovation - Bosideng is leveraging consumer insights to drive product innovation, focusing on multi-scenario applicability and addressing consumer pain points [12][13] - The "Puff Down Jacket" series exemplifies this approach, combining style and comfort for urban consumers, leading to significant sales growth [14][16] - The AREAL series targets urban elites, addressing the dual need for warmth and style, and has shown strong market performance [20][21] Channel Strategy - Bosideng is enhancing channel efficiency through refined operations, focusing on flagship stores and a top-store system to create a unique brand experience [22][23] - The company is actively reducing inventory levels and improving operational efficiency in both self-operated and wholesale channels, with inventory down over 20% year-on-year [28] - A user-centric, omnichannel ecosystem is being developed to enhance customer engagement and brand value [29]

Summary of Conference Call Notes Industry Overview - The conference call discusses the dairy products, seasoning, and frozen food industries, focusing on the performance of major companies like Yili and Mengniu, as well as market trends and challenges faced by various brands. Key Points on Dairy Products - The overall dairy market is expected to stabilize in 2025, with Yili outperforming Mengniu. Mengniu's ambient liquid milk has seen a significant decline, but product innovation and channel optimization may lead to growth [1][4]. - Dairy product terminal prices are gradually stabilizing from the second half of 2024, while upstream raw milk prices continue to decline, resulting in a decrease in net profits for distributors, with about one-third currently operating at a loss [1][17]. - The demand for liquid milk is declining, primarily due to reduced gifting and everyday consumption, particularly among low-income consumers [10][18]. - Mengniu's ambient liquid milk sales have declined by approximately 14% to 15% year-on-year, while Yili's decline is around 3% [5][12]. - The dairy industry is experiencing a cyclical downturn, but a rebound is expected in 2026, particularly for high-end products [9][19]. Key Points on Seasoning Market - The seasoning market is overall sluggish in 2025, with many brands failing to meet growth targets. The hot pot base market share is declining, while compound seasoning's share is increasing, but total sales are still in negative growth [1][22]. - Yihai International's hot pot base has declined due to overall industry downturn and competition from private label products, necessitating product innovation and expansion into B-end business [1][23]. - The online and offline price chaos has impacted the market, with a 10% decrease in offline prices compared to 2024 [25][26]. Key Points on Frozen Food Market - The frozen food market has shown signs of recovery in 2025, particularly in October, driven by the sales of hot pot balls. C-end growth is outperforming B-end growth [3][49]. - The overall sales of frozen food have increased by approximately 3% from January to October 2025, with significant growth in products like dumplings and wontons [37][50]. - The sales recovery in the fourth quarter is attributed to inventory clearance and promotional activities [38][39]. Additional Insights - The restaurant industry is witnessing a closure trend, particularly among large stores in shopping malls, but there is potential for recovery in 2026, which may boost hot pot base sales [1][33]. - The performance of brands like Tianwei is hindered by weak channel price control and uneven regional development, resulting in negative growth [30][31]. - The competitive landscape is shifting, with smaller brands struggling to survive due to financial pressures and market competition [56]. Conclusion - The dairy, seasoning, and frozen food industries are navigating a challenging environment with varying performance across different segments. While there are signs of stabilization and potential growth in certain areas, companies must focus on innovation, channel management, and adapting to changing consumer behaviors to capitalize on future opportunities.

Core Viewpoint - The company is implementing a multi-faceted strategy to boost meat product sales in the fourth quarter, focusing on market expenses, channel expansion, and operational efficiency [2][4][6]. Group 1: Sales Growth Strategies - The company plans to enhance meat product sales through six key initiatives: increasing targeted market expenses, deepening professional reforms, accelerating new channel development, promoting high-cost performance products, implementing market innovation trials, and leveraging digital technology in sales management [2]. - The company aims to improve sales in high-end channels by customizing offerings through its premium brand "Smith" and enhancing service levels [3]. Group 2: Profitability and Cost Management - The company expects a slight decrease in meat product profit per ton in the fourth quarter compared to the previous quarter, but year-on-year figures are anticipated to remain stable, supported by effective cost control and product structure optimization [4]. - The company is focusing on reducing losses in its breeding business and exploring a light asset model for slaughtering operations to enhance capital structure and operational flexibility [6]. Group 3: Channel Optimization - The company is simultaneously optimizing traditional channels and expanding new channels, with significant growth in new channels, particularly in the snack and e-commerce sectors, which accounted for approximately one-third of new channel sales [5]. - Traditional channel strategies include direct engagement with large supermarkets and increasing investments in fresh supermarkets and community stores to meet local consumer needs [5].

Core Insights - The company reported a total revenue of 1.808 billion yuan for Q1-Q3 2025, reflecting a 2% year-on-year increase, while net profit decreased by 20% to 173 million yuan [1] - In Q3 2025, total revenue reached 685 million yuan, a 7% year-on-year increase, but net profit fell by 15% to 61 million yuan [1] Financial Performance - The gross margin for Q3 2025 decreased by 1 percentage point to 28.93%, primarily due to high raw material prices and changes in channel structure [2] - The sales and management expense ratios increased by 2 percentage points and 0.4 percentage points to 13.83% and 3.85%, respectively, driven by higher promotional, personnel, and sponsorship costs [2] - The net profit margin decreased by 2 percentage points to 8.81%, indicating short-term pressure on profitability [2] Strategic Focus - The company is focusing on its core product category of small fish and channel construction, with fish products showing a recovery in high growth for Q3 2025 [2] - The quail egg segment is facing pressure due to intensified low-price competition, prompting the company to upgrade its product line and shift towards antibiotic-free products [2] - The company is also re-evaluating its konjac product positioning, leveraging the distribution advantages of fish products to accelerate new product launches and market expansion [2] Profitability Outlook - The company expects significant penetration opportunities in the snack channel, with new product displays contributing to mid-term growth [3] - The focus on small fish core products and the gradual narrowing of revenue decline in quail eggs are anticipated to support steady recovery in profitability [3] - The adjusted EPS forecasts for 2025-2027 are 0.54, 0.67, and 0.78 yuan, with corresponding PE ratios of 22, 18, and 15 times at the current stock price [3]

Core Viewpoint - The company reported a decline in revenue and net profit for Q2 2025, with revenue at 7.102 billion (-7.97%) and net profit at 3.070 billion (-11.10%) [1] Revenue Summary - Q2 2025 revenue was 7.102 billion, a decrease of 7.97%, while H1 2025 revenue was 16.454 billion, down 2.67% [1] - The company experienced rational growth in revenue, with mid-to-high-end and other liquor categories showing declines of 1.1% and 17.0% respectively in H1 2025 [3] - The company added 2 new domestic distributors during H1 2025, with traditional channel revenue down 4.0% and emerging channel revenue up 27.6% [3] Profit Summary - The gross margin for Q2 2025 decreased by 0.95 percentage points to 87.9%, primarily due to product mix issues [4] - The net profit margin for Q2 2025 fell by 1.5 percentage points to 43.2%, influenced by rising tax and additional charges [4] Financial Quality Summary - Sales cash receipts decreased by 15.1% year-on-year in Q2 2025, but the willingness for channel cooperation remained strong [5] - Accounts receivable financing increased by 210 million in Q2 2025, indicating that distributors are increasingly using notes for payments [5] Investment Outlook - The company maintains a "buy" rating, anticipating growth in H2 2025 through refined channel strategies and new product launches [6] - Updated profit forecasts predict revenues of 29.474 billion, 30.203 billion, and 33.375 billion for 2025-2027, with corresponding net profits of 12.472 billion, 12.947 billion, and 14.457 billion [6]

Group 1: Brand Development and Strategy - The main brand's growth is complemented by the successful performance of sub-brands like Winona and AOXMED, indicating a balanced resource allocation strategy [2][3] - The company employs an internal incubation mechanism for sub-brands, allowing independent team operations and budget management [2] - The brand matrix has been established with various brands targeting different consumer segments, including Winona Baby and Beforteen [3][4] Group 2: Information Disclosure and Investor Relations - The company adheres to strict information disclosure obligations, ensuring transparency and effective communication of key operational and financial information [3] - In the 2023-2024 period, the company received an "A" rating for information disclosure from the Shenzhen Stock Exchange, reflecting its commitment to improving disclosure quality [3] - The company actively engages with investors through various channels, including dedicated personnel for inquiries and participation in strategy meetings and roadshows [3] Group 3: Operational Efficiency and Future Directions - The company plans to enhance operational capabilities through digital transformation, AI empowerment, and supply chain cost reduction strategies [3][4] - Future growth directions include focusing on infant skincare, high-end anti-aging, and AI acne treatment, with specific brands assigned to each segment [4] - The company aims to balance marketing investments for brand expansion with profitability goals, ensuring sustainable growth [3][4]