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网龄越长越值得信赖:中国移动以“三重礼”书写数字时代的陪伴经济学
Huan Qiu Wang· 2025-09-30 00:52
Core Viewpoint - China Mobile has launched the "Network Age Growth Plan," emphasizing that "the longer the network age, the more trustworthy it is," transforming user loyalty into tangible benefits and showcasing its commitment to social responsibility and innovation in the digital economy era [1][4]. Group 1: Network Age Threefold Gift - The "Network Age Threefold Gift" includes the "Network Age Growth Gift," allowing users to receive popular membership benefits from platforms like Tencent Video and QQ Music based on their network age [3][5]. - Users can also choose from four technology services, including AI cloud storage and 5G new calls, and receive monthly data packages of 1-3GB to alleviate "data anxiety" [3][4]. - The service guarantee provides emergency activation and card replacement services, ensuring seamless communication for users [3]. Group 2: Financial Benefits - The introduction of the "Financial Benefit Loan Gift" in collaboration with Shanghai Pudong Development Bank offers users lower loan interest rates based on their network age, with discounts ranging from 98% to 85% of the current Loan Prime Rate (LPR) [4]. - Users can access loans up to 300,000 yuan with a repayment period of up to 7 years, promoting financial accessibility for various life scenarios [4]. Group 3: User Engagement and Rewards - Users celebrating their network anniversary can receive up to 6 vouchers worth 5 yuan or 2 movie tickets, enhancing the sense of community and appreciation [5][6]. - The "Network Age Surprise Gift" provides monthly exclusive lottery opportunities for users, with prizes covering various daily needs, from transportation to entertainment [6]. - The "Network Age Welfare Day" offers limited-time discounts on essential services, reinforcing the company's commitment to user satisfaction and value [6]. Group 4: Strategic Implications - The "Network Age Threefold Gift" represents a significant upgrade in communication rights, transforming daily services into a means of enhancing users' quality of life [6]. - This initiative sets a new service paradigm in the telecommunications industry and offers a replicable model for improving public welfare through credit system development in the digital economy [6].