Core Viewpoint - China Mobile has launched the "Net Age Growth Plan," transforming the concept of "net age" into tangible value for users, enhancing customer loyalty and perception of value through continuous engagement and rewards [1][9]. Group 1: User Engagement and Loyalty - The "Net Age Growth Plan" is centered around the idea that "the longer the net age, the more trustworthy it is," promoting a long-term development path [1][3]. - The plan includes a transparent platform via the China Mobile APP for users to track and redeem their benefits, creating a visible growth trajectory [1][3]. - Users receive multiple rewards based on their net age, including monthly data packages, video memberships, and emergency services, catering to daily needs [3][7]. Group 2: Special Events and Promotions - The plan features a "Birthday Gift" that provides users with exclusive packages during their registration anniversary month, with benefits increasing as net age grows [3][6]. - Monthly "Net Age Welfare Days" offer themed flash sales for various services, allowing users to enjoy corresponding benefits based on their net age [3][6]. Group 3: Offline Activities and Emotional Connection - China Mobile has organized "Time Ladder" pop-up events in major cities, creating immersive experiences that connect users' net age with the evolution of communication technology [4][6]. - Interactive installations at these events help transform the abstract concept of net age into tangible memories, fostering emotional connections between the brand and users [6][9]. Group 4: Financial Innovations - The introduction of "Financial Benefit Loans" allows users to receive lower interest rates based on their net age, quantifying their loyalty into financial benefits [7][9]. - This initiative not only meets users' immediate financial needs but also establishes a new model of "communication credit," leveraging user behavior data for risk assessment in banking [9]. Group 5: Future Outlook - Looking ahead to 2026, China Mobile plans to enhance the value of net age through festive marketing activities, aiming to turn long-term relationships into meaningful surprises for families [9]. - The company is committed to a people-centered development philosophy, continuously improving products and services to enrich users' digital lives [9].

Core Viewpoint - China Mobile has launched the "Network Age Growth Plan," emphasizing that "the longer the network age, the more trustworthy it is," transforming user loyalty into tangible benefits and showcasing its commitment to social responsibility and innovation in the digital economy era [1][4]. Group 1: Network Age Threefold Gift - The "Network Age Threefold Gift" includes the "Network Age Growth Gift," allowing users to receive popular membership benefits from platforms like Tencent Video and QQ Music based on their network age [3][5]. - Users can also choose from four technology services, including AI cloud storage and 5G new calls, and receive monthly data packages of 1-3GB to alleviate "data anxiety" [3][4]. - The service guarantee provides emergency activation and card replacement services, ensuring seamless communication for users [3]. Group 2: Financial Benefits - The introduction of the "Financial Benefit Loan Gift" in collaboration with Shanghai Pudong Development Bank offers users lower loan interest rates based on their network age, with discounts ranging from 98% to 85% of the current Loan Prime Rate (LPR) [4]. - Users can access loans up to 300,000 yuan with a repayment period of up to 7 years, promoting financial accessibility for various life scenarios [4]. Group 3: User Engagement and Rewards - Users celebrating their network anniversary can receive up to 6 vouchers worth 5 yuan or 2 movie tickets, enhancing the sense of community and appreciation [5][6]. - The "Network Age Surprise Gift" provides monthly exclusive lottery opportunities for users, with prizes covering various daily needs, from transportation to entertainment [6]. - The "Network Age Welfare Day" offers limited-time discounts on essential services, reinforcing the company's commitment to user satisfaction and value [6]. Group 4: Strategic Implications - The "Network Age Threefold Gift" represents a significant upgrade in communication rights, transforming daily services into a means of enhancing users' quality of life [6]. - This initiative sets a new service paradigm in the telecommunications industry and offers a replicable model for improving public welfare through credit system development in the digital economy [6].