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“吉他+”弹响消费新旋律
Xin Lang Cai Jing· 2026-02-09 22:25
Group 1 - The core idea of the articles highlights the integration of music education and cultural products in Zunyi City, Guizhou, particularly through the development of a guitar industry chain that enhances local cultural life and consumer engagement [2][3] - The Qianmeng Art School, established in 2017, has trained nearly 600 students, aiming to promote locally manufactured guitars and create a consumer base for the industry [2] - The guitar-themed cultural products, including toys and home decor, have gained popularity, especially among young people and tourists, with annual sales exceeding one million yuan [2] Group 2 - The emergence of new consumption models such as music training, cultural derivatives, and experiential learning in Zheng'an is revitalizing market potential and positioning "Guitar+" as a new driver for county-level consumption growth [3] - The local cultural and tourism bureau plans to host music events during holidays to further stimulate surrounding consumption [3]