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水陆集日 走街串巷 来水陆寺巷“网红街区”,赴跨年之约!
Zhen Jiang Ri Bao· 2025-12-31 18:47
2025年12月31日至2026年1月2日,"水陆集日·走街串巷"活动在京口区水陆寺巷"网红街区"启幕。 该元旦市集以老巷新生、烟火迎新为名,邀市民游客开启一场为期3天的温暖聚会,共赴一场温暖而诗 意的跨年之约! 水陆寺巷跨年节目展演是本次元旦市集的一大亮点。2025年12月31日18:00-20:30,跨年音乐会、葫 芦丝演奏《孤独的黑骏马》、童声朗诵《我的祖国》,让市民在慢行漫游中邂逅艺术。2026年1月1日, 古筝琵琶连弹、小合唱《画国旗》、独唱《风雨并肩》等节目逐一上演。1月2日,诗朗诵《中国,你有 个孩子叫镇江》、独唱《阿瓦古丽》、葫芦丝演奏《竹林深处》等轮番登场,展示镇江文艺人的魅力。 活动期间,市民游客通过参与现场互动游戏或在社交平台分享打卡内容,还可赢取餐饮代金券、折 扣福利及定制文创礼品,进一步提升参与感与获得感。(戈晨 记者 林兰) 本次"水陆集日·走街串巷"元旦市集,立足水陆寺巷历史文化底蕴,精心打造集美食、文创、非遗 与宠物友好于一体的多元消费场景。 记者看到,"美食餐饮区"集结地道风味与创意灵感,本地小食、网红特饮、甜品烘焙等,引来众多 市民游客品尝。"美好创意馆"有钩针编织、塔罗与 ...
福瑞达:公司拓展“美妆+文旅”“生美+医美”及OTC渠道等多元消费场景
Core Viewpoint - The company is actively responding to national consumption promotion policies by focusing on core areas such as beauty and cosmetics, aiming to drive high-quality development through innovative product offerings and diverse consumption scenarios [1] Group 1: Business Strategy - The company is expanding its product matrix for brands like Yilian, Aier Doctor, and Kemi, enhancing its offerings in the beauty sector [1] - The company is exploring diverse consumption scenarios, including "beauty + cultural tourism," "life beauty + medical beauty," and OTC channels [1] Group 2: Brand and Market Engagement - The company is deepening collaborations with official media to convey brand value effectively [1] - The company leverages its full industry chain advantages to stimulate new consumer demand [1]
“票根经济”成国庆中秋假期促消费新亮点
Zheng Quan Ri Bao· 2025-09-25 17:14
Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to see a significant boost in consumer spending, driven by various promotional activities and subsidies aimed at enhancing consumption [1][5]. Group 1: Consumer Activity and Events - Over 12,000 cultural events will be held nationwide during the holidays, including more than 300 large-scale light shows and over 500 intangible cultural heritage displays [1]. - Various regions are creating unique cultural and tourism consumption scenarios, with Beijing launching over 500 themed activities and Chengdu planning more than 300 themed events [2]. Group 2: Consumer Demand and Experience - There is a growing demand for quality and personalized consumption, with local governments implementing discount activities to lower consumption barriers and enhance consumer confidence [3]. - The integration of "ticket root economy" is being utilized to extend the consumption chain, with initiatives like exchanging event tickets for free access to local attractions [4]. Group 3: Market Trends and Growth - The combination of policy measures and holiday effects is expected to lead to a double-digit year-on-year growth in dining, retail, and cultural tourism data [5]. - There is a notable trend towards experiential and quality consumption, with a significant increase in demand for bundled services that combine accommodation, dining, and entertainment [5]. - The consumption vitality in county and lower-tier markets is anticipated to be further released, complementing urban markets, with trends like "short-distance deep travel" and "scene-based consumption" gaining popularity [6].
2025至2026雪季黑龙江冰雪赛事活动将超300项次
Zhong Guo Xin Wen Wang· 2025-09-19 13:56
Core Points - The 2025-2026 winter season in Heilongjiang will feature over 300 ice and snow sports events, aiming to enhance product offerings and meet the growing demand for diverse winter sports activities [1][2] Group 1: Event Planning and Strategy - The Heilongjiang provincial government plans to regularly release a calendar of events for the 2025-2026 winter season, focusing on integrating ice and snow sports with nature, culture, tourism, and commercial elements to create diverse consumption scenarios [1] - The "Enjoy Ice and Snow" series of activities will be organized through a three-level collaboration in Heilongjiang, leveraging local strengths in various sports such as ice hockey in Qiqihar and alpine skiing in Hegang [2] Group 2: Event Specifications and Community Engagement - The event specifications will be elevated with high-profile international competitions, including the Asian Speed Skating Marathon and the 2026 China-Russia International Winter Series, showcasing Heilongjiang's international sports appeal [2] - Community engagement will be emphasized through local ice and snow sports events, such as fun sports meets and snow volleyball, allowing residents to participate in winter sports activities close to home [2]
发展考验未止 | 2025年8月商业地产零售业态发展报告
Sou Hu Cai Jing· 2025-08-27 12:25
Group 1 - The government is actively creating diverse consumption scenarios to stimulate spending, while short-term rental demand in the commercial market is under pressure in some core cities [5][7] - High-end commercial performance continues to be tested, with many companies reporting a year-on-year decline in retail property income for the first half of 2025 [11][18] - Shopping centers are adapting to popular consumption demands, with a high proportion of new stores being flagship locations and diverse types, including international and niche brands [19][21] Group 2 - The retail market shows uneven performance, with dining brands benefiting from delivery and store expansion, while high-end retail brands face significant challenges [23][24] - E-commerce platforms like JD and Taobao are intensifying competition in instant retail, enhancing their logistics capabilities to create a comprehensive retail ecosystem [31][32] - REITs performance continues to diverge, with Tianhong planning to apply for a REIT based on its Suzhou project, reflecting ongoing trends in the commercial real estate sector [34][40] Group 3 - The commercial market in core cities is experiencing differentiated supply rhythms, with cities like Beijing and Shenzhen seeing significant new supply, while others like Hangzhou show no new supply [8][9] - Vacancy rates vary significantly between cities, with Shenzhen having the lowest at 4.1%, while Shanghai and Chengdu are higher at 8.6% and 9% respectively [9] - In terms of rental levels, Shanghai has the highest average rent at 31.9 yuan/day/sqm, while Shenzhen has the lowest at 18.1 yuan/day/sqm [9] Group 4 - In the context of declining overall consumption growth, Ingka is planning to sell ten shopping centers in China, with the first three projects involving 16 billion yuan [10] - The privatization of Joy City is aimed at addressing market challenges and improving governance, with a buyback plan of 2.932 billion Hong Kong dollars [18] - The performance of high-end retail brands is mixed, with Hermes showing growth while Kering and LVMH face significant declines [27]
高质量发展看中国丨多元场景激活消费新活力
Yang Guang Wang· 2025-08-16 04:58
Group 1: Transformation of Industrial Sites - The Zhengzhou Oil Chemical Plant, built in 1952, has transformed from an industrial site to a vibrant lifestyle destination, preserving its historical elements while integrating new experiences [2][3] - The street area has introduced over 130 cultural and dining shops, attracting an average of over 30,000 visitors daily, with an annual footfall reaching 10 million [3] Group 2: Rural Tourism Development - In Guangde, nearly 300 leisure agriculture and rural tourism sites have been developed since 2022, showcasing a renewed appreciation for rural values [4] - The "Hanquan Academy" in Nantan Community serves as a multifunctional cultural space, combining reading, relaxation, and cultural education [4] - The "Huxing Pet Paradise" in Hexing Village offers a family-friendly experience with affordable ticket prices and plans for future expansions [5] Group 3: Sports Economy and Consumer Engagement - The "Su Super" league in Jiangsu has redefined weekend consumption patterns, linking sports events with local shopping and dining experiences [6][8] - The league has attracted over 10,000 spectators per match, significantly boosting local economic activity [6] - In the first half of the year, Jiangsu's retail sales reached 144.77 billion yuan, with a year-on-year growth of 7.1%, driven by the "Su Super" league [8][9] - The combined revenue from tourism, dining, and accommodation related to the league reached 37.96 billion yuan, marking a 42.7% increase year-on-year [9]
制作宜宾燃面、看川剧、扎染……四川宜宾老城区多元消费场景打开“五一”新体验
Sou Hu Cai Jing· 2025-05-04 05:25
Group 1: Tourism and Visitor Experience - The "May Day" holiday has attracted numerous tourists to Yibin, Sichuan, allowing them to experience the charm of the city, particularly in the Cuiping District and Hejiangmen area [1] - Tourists are engaging in hands-on experiences such as tie-dyeing, where they can create unique items to gift to family members, enhancing their cultural understanding [3] - The Yibin Noodle Research Institute offers interactive noodle-making courses, allowing visitors to participate in the entire process from preparation to tasting, which has received positive feedback [4][5] Group 2: Cultural Activities and Local Features - Traditional Sichuan opera performances are being held during the holiday, providing a unique cultural experience for visitors who enjoy local snacks while watching the shows [7] - The Guanying Ancient Street features a variety of businesses, including restaurants, cafes, and cultural shops, contributing to a vibrant atmosphere during the holiday [11] - Special events such as a trendy market and performances are being organized in the historical cultural tourism area, enhancing the overall visitor experience [11]