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老庙黄金频陷侵权风波,品牌信誉何在?
Sou Hu Cai Jing· 2025-08-27 18:45
Core Viewpoint - The recent controversy surrounding Lao Miao Gold's product "Ji Guo Le Yuan" highlights the importance of intellectual property protection and respect in the competitive market environment [1][4]. Company Overview - Lao Miao Gold is backed by Shanghai Lao Miao Gold Co., Ltd., established in July 1989, with a registered capital of 1 billion RMB [1][3]. - The company operates in various sectors, including retail and wholesale of gold jewelry, manufacturing, processing, and sales of commemorative coins, as well as consulting services related to gemstones [1][3]. Shareholding Structure - Shanghai Lao Miao Gold Co., Ltd. is wholly owned by Shanghai Yuyuan Jewelry Fashion Group Co., Ltd. [2]. - The company has actively invested in 50 enterprises, with 17 currently in operation, including significant entities like Shanghai Yuyuan Gold Investment Co., Ltd. and Shanghai Gold Exchange [2][8]. Legal Risks - Lao Miao Gold faces multiple legal challenges, including 20 lawsuits related to copyright ownership, infringement disputes, and trademark rights violations, which could impact its brand image and market reputation [3][6][8]. Recent Developments - In response to the controversy, Lao Miao Gold issued an apology on August 26, acknowledging its mistakes and outlining a compensation plan to regain consumer trust [1][4].
老庙黄金致歉!补偿方案公布
Sou Hu Cai Jing· 2025-08-27 13:11
Core Viewpoint - The well-known gold brand Laomiao Gold faced consumer confusion and controversy due to its product "Jiguole Garden," which resembled the STAYREAL character "Momo Hu Hu Carrot." The company issued an apology on August 26, acknowledging its mistake and outlining a compensation plan for affected consumers and its partner STAYREAL [1][5]. Group 1 - Laomiao Gold issued a formal apology for the confusion caused by the "Jiguole Garden" product, which was launched on an e-commerce platform [3]. - The company expressed deep regret for the distress caused to STAYREAL and consumers, emphasizing its commitment to respecting STAYREAL's intellectual property rights [5]. - Laomiao Gold has removed the related product pages and will not reintroduce similar products in the market [5]. Group 2 - The company has initiated a comprehensive restructuring process to prevent similar issues in the future and to uphold the trust of its partners and consumers [5]. - A compensation plan was announced, offering a 100 yuan good luck voucher for consumers who have not purchased the product, and for those who have, a 100 yuan voucher along with a good luck gold foil sticker [5]. - STAYREAL, the partner brand, was co-founded in 2007 by Mayday's lead singer Ashin and illustrator Bu Erliang, highlighting the significance of the collaboration for Laomiao Gold [5].