Core Viewpoint - The "Changbai Grand Show: Powder Snow Fashion Week" held from December 19 to 20 in Changchun is a key highlight of the 9th Jilin Ice and Snow Industry International Expo, focusing on the theme "New Ice and Snow Consumption, Shared New Future" to inject fashionable new momentum into the ice and snow economy [1] Group 1: Event Overview - The event integrates Jilin's characteristics, snow resources, and trendy design, creating a complete cycle of "display - experience - consumption" with 420 participating enterprises showcasing 550 quality brands [1] - The event features a diverse release matrix centered on "cultural + creative + industry," including elements of intangible cultural heritage, folk innovation, and emerging campus designs [1] Group 2: Consumer Engagement - The expo offers consumer-friendly policies such as 35% off on ice and snow equipment vouchers and discounts of up to 350 yuan per order, making fashionable ice and snow consumption more accessible [1] - The Jipai New Chinese-style intangible cultural heritage clothing release incorporates multiple intangible heritage techniques into modern design, transforming traditional craftsmanship into wearable aesthetics [1] Group 3: Cultural Integration - The "Craftsman Northeast Folk Costume" release focuses on revitalizing local customs while maintaining the practical essence of Northeast folk clothing, blending traditional elements with contemporary aesthetics [1]