Core Viewpoint - The "Changbai Grand Show: Powder Snow Fashion Week" held from December 19 to 20 in Changchun is a key highlight of the 9th Jilin Ice and Snow Industry International Expo, focusing on the theme "New Ice and Snow Consumption, Shared New Future" to inject fashionable new momentum into the ice and snow economy [1] Group 1: Event Overview - The event integrates Jilin's characteristics, snow resources, and trendy design, creating a complete cycle of "display - experience - consumption" with 420 participating enterprises showcasing 550 quality brands [1] - The event features a diverse release matrix centered on "cultural + creative + industry," including elements of intangible cultural heritage, folk innovation, and emerging campus designs [1] Group 2: Consumer Engagement - The expo offers consumer-friendly policies such as 35% off on ice and snow equipment vouchers and discounts of up to 350 yuan per order, making fashionable ice and snow consumption more accessible [1] - The Jipai New Chinese-style intangible cultural heritage clothing release incorporates multiple intangible heritage techniques into modern design, transforming traditional craftsmanship into wearable aesthetics [1] Group 3: Cultural Integration - The "Craftsman Northeast Folk Costume" release focuses on revitalizing local customs while maintaining the practical essence of Northeast folk clothing, blending traditional elements with contemporary aesthetics [1]

Core Viewpoint - The ninth Jilin Snow Expo successfully integrated a large-scale indoor snow-themed music festival, showcasing the potential of winter tourism and transforming cold resources into a vibrant economy [3][10]. Group 1: Event Overview - The first indoor snow-themed music festival in Northeast China attracted a crowd of over 10,000, combining ice and snow with rap music to redefine winter exhibitions [3][10]. - The event featured performances from popular rappers such as Capper, Asen, TroubleZ, and Ning Yunfan, creating an energetic atmosphere from 3 PM to 9 PM [6][8]. Group 2: Audience Engagement - Attendees enjoyed a warm and comfortable environment, free from the harsh outdoor winter, allowing them to fully engage in the music and festivities [8]. - The festival successfully connected cultural experiences with ice and snow consumption, encouraging attendees to explore various exhibition areas and take advantage of promotional discounts [10]. Group 3: Economic Impact - The event exemplified the theme of "New Ice and Snow Consumption, Shared New Future," moving away from traditional static displays to a dynamic model that attracts a younger audience [10]. - The expo's large exhibition area of 61,500 square meters and its comprehensive ice and snow resources drew significant foot traffic, enhancing the overall economic impact of the event [10].