Core Viewpoint - The "Changbai Grand Show: Powder Snow Fashion Week" held from December 19 to 20 in Changchun is a key highlight of the 9th Jilin Ice and Snow Industry International Expo, focusing on the theme "New Ice and Snow Consumption, Shared New Future" to inject fashionable new momentum into the ice and snow economy [1] Group 1: Event Overview - The event integrates Jilin's characteristics, snow resources, and trendy design, creating a complete cycle of "display - experience - consumption" with 420 participating enterprises showcasing 550 quality brands [1] - The event features a diverse release matrix centered on "cultural + creative + industry," including elements of intangible cultural heritage, folk innovation, and emerging campus designs [1] Group 2: Consumer Engagement - The expo offers consumer-friendly policies such as 35% off on ice and snow equipment vouchers and discounts of up to 350 yuan per order, making fashionable ice and snow consumption more accessible [1] - The Jipai New Chinese-style intangible cultural heritage clothing release incorporates multiple intangible heritage techniques into modern design, transforming traditional craftsmanship into wearable aesthetics [1] Group 3: Cultural Integration - The "Craftsman Northeast Folk Costume" release focuses on revitalizing local customs while maintaining the practical essence of Northeast folk clothing, blending traditional elements with contemporary aesthetics [1]

当东北的寒风吹到零下20℃，长春东北亚国际博览中心A1馆里却热到沸腾！ 12月20日，第九届吉林雪博会重磅推出的禧都粉雪音乐会燃炸开唱。 作为东北首个万人规模的室内粉雪主题音乐会，这场"冰雪+说唱"的跨界狂欢，彻底颠覆了人们对冬季 展会的认知，让吉林"冷资源"真正迸发"热经济"活力。 现场观众在看完演出后，纷纷打卡A2馆的冰雪非遗展区、A3馆的智能冰雪装备，6.5折消费券（每单最 高减350元）的惠民福利更是让大家忍不住"剁手"，完美打通"文化体验-冰雪消费"的闭环链路。 图片：悠游吉林 来源：彩练新闻 室外冰天雪地，馆内暖光璀璨。从下午3点到晚上9点，Capper、艾志恒Asen、高天佐TroubleZ、宁云凡 等顶流rapper轮番登台，炸裂的flow搭配强劲的bassline，瞬间点燃全场观众的热情。 挥舞的荧光棒汇成星河，跟着节奏摇摆的人群、齐声合唱的青春呐喊，让这个寒冬被潮流音浪彻底包 裹。没有户外演出的严寒困扰，大家在温暖舒适的场馆里尽情蹦迪狂欢，解锁"暖气+音乐+冰雪"的三 重快乐，这波"室内蹦迪看说唱"的操作，堪称东北冬季文旅的神来之笔。 这场音乐会的火爆，更是雪博会"冰雪新消费·共享新未来" ...