2025年10月18日，名创优品MINISO旗下战略级创新店态名创优品MINISO LAND首次登陆华中市场， 于武汉江汉路步行街与楚河汉街两大核心商圈同步揭幕。此次名创优品MINISO "双首店"以同步落 子"双顶级商圈"的模式，迅速点燃全城消费与打卡热潮，不仅为武汉"首店经济"注入崭新活力，更进一 步推动城市商业能级提升，助力武汉建设国际消费中心城市。 双核商圈战略落子，精准对位多元消费 开业盛况印证潜力，成熟模式驱动商业价值 开业当天，名创优品MINISO江汉路店以"YOYO"拟人化Coser的互动拉开序幕，楚河汉街店则举办 了"宝可梦见面会"，结合主题场景打造出冲破次元壁的沉浸式体验，吸引了大量消费者进店互动与消 费。双店在试营业期间已展现出卓越的聚客与销售转化能力。名创优品MINISO LAND的商业模式已通 过市场业绩得到验证。以名创优品MINISO LAND为代表的战略级店态，有效实现了连带率与客单价的 双重突破，贡献了高于平均水平的单店利润率，已成为驱动公司业绩增长的重要引擎。 拓展全国店态网络，赋能城市商业创新 名创优品MINISO LAND武汉双店的开业是名创优品"乐园系"店态全国布局的关 ...

Core Insights - MINISO has launched its strategic innovation store format, MINISO LAND, in Wuhan, marking its entry into the Central China market and stimulating local consumption [1][5] - The dual-store strategy targets two prime commercial districts, enhancing the city's commercial energy and supporting the "first store economy" [2][6] Strategic Layout - The expansion in Wuhan reflects MINISO's forward-looking strategy, with the stores located in the historic Jianghan Road and the modern Chu River Han Street, catering to diverse consumer needs [2][4] - This approach not only broadens geographical coverage but also integrates consumption and scene, resonating with various customer demographics [2] Store Design and Experience - MINISO LAND stores feature immersive IP experiences, with the Chu River Han Street store designed as a "Castle Paradise" and the Jianghan Road store themed as a "Wonderland" [3] - The stores utilize modular displays to transform products into interactive experiences, enhancing consumer engagement [3] IP Integration and Business Model - The stores leverage a dual-driven strategy combining top-tier licensed IPs and exclusive proprietary IPs, creating a differentiated operational matrix [4] - The Chu River Han Street store focuses on international IPs like Pokémon, while the Jianghan Road store emphasizes proprietary IPs like "Right Right Sauce," strengthening brand content development [4] Consumer Engagement and Sales Performance - The opening events featured interactive experiences, significantly attracting consumer foot traffic and driving sales conversion [5] - The success of the MINISO LAND model is evidenced by previous performance, such as the Shanghai store achieving over 100 million yuan in sales within nine months [5] National Expansion and Innovation - The launch of the Wuhan stores is part of MINISO's broader national strategy, which includes various store formats like MINISO SPACE and MINISO FRIENDS [6] - The ongoing expansion aims to enhance urban commercial innovation and consumer ecosystem upgrades, positioning MINISO as a key player in the IP-driven retail landscape [6]