2月2日，记者走访位于广州天河区的优衣库门店，未找到宝可梦相关产品。门店工作人员称，宝可梦事 件发生后，前两天宝可梦系列所有商品已全部下架，对于之后是否继续上架并不清楚。此外，记者走访 天河区两家李宁门店，工作人员均表示，门店没有宝可梦联名系列商品。 近日，宝可梦日本官网发布的一则活动预告引发轩然大波。预告称将于1月31日在靖国神社举办宝可梦 卡牌体验活动，消息传播后，迅速在中外社交平台激起网友的强烈不满与谴责。 1月30日，宝可梦公司在官网发布致歉公告。公告表示，发现问题后公司第一时间删除相关信息，并取 消了该活动。公司称收到各方反馈和意见后深表歉意，今后将从根本上改变并强化活动信息的审查体系 与确认流程，杜绝此类问题再次发生。 然而，此次风波的负面影响并未因宝可梦公司的致歉而迅速平息。2026年是宝可梦系列诞生30周年，此 前众多品牌与其联名合作推出系列产品，但在宝可梦此次触碰红线事件后，市场迅速作出反应。 南都·湾财社记者调查发现，在多家电商平台上，优衣库、李宁官方旗舰店内的宝可梦联名产品已下 架。优衣库宝可梦合作系列UT、UTME优衣库定制T恤、帆布包的宝可梦专属图案等产品均已不见踪 影；李宁官方旗舰 ...

Core Insights - MINISO has launched its strategic innovation store format, MINISO LAND, in Wuhan, marking its entry into the Central China market and aiming to invigorate local consumption and enhance the city's commercial capabilities [1][2] Group 1: Strategic Store Launch - The dual-store strategy targets two major commercial districts in Wuhan, aligning with the city's historical and modern commercial narratives to optimize consumer resource integration [2] - The opening of MINISO LAND is part of a broader trend of developing "first-store economy" in major cities, with Wuhan being a key commercial hub in Central China [2] Group 2: Retail Experience Redesign - MINISO LAND features immersive space design, transforming traditional retail into experiential consumption spaces, with the Chu River Han Street store offering a "castle paradise" theme and the Jianghan Road store presenting a "wonderland" concept [3] - Both stores utilize modular displays and interactive layouts to enhance customer engagement and create a unique shopping experience [3] Group 3: IP Integration Strategy - The stores incorporate a diverse range of popular global IPs, with over 80% of products being IP-related, showcasing MINISO's dual strategy of leveraging top-tier licensed IPs alongside proprietary creations [4] - The Chu River Han Street store focuses on global IPs like Pokémon to attract traffic, while the Jianghan Road store emphasizes its own IP, YOYO, to demonstrate MINISO's capabilities in IP development and content creation [4] Group 4: Commercial Performance and Value - The opening events featured interactive experiences that successfully drew in large crowds, indicating strong customer engagement and sales conversion potential [5] - The MINISO LAND model has proven effective in enhancing customer spending and profitability, contributing significantly to the company's overall performance [5] Group 5: National Expansion and Innovation - The launch of the Wuhan stores is a critical step in MINISO's nationwide rollout of its "theme park" store formats, which include MINISO SPACE and MINISO FRIENDS [6] - The company plans to continue expanding its IP-driven store formats while fostering urban development and contributing to the high-quality growth of China's IP ecosystem [6]