名扬火锅底料包装设计
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对话艺术家夏科:30年历程,凝练“设计”的更高价值
3 6 Ke· 2025-10-14 06:31
Core Viewpoint - The emergence of AI in design and art has raised concerns about job security, but industry leaders argue that AI should be seen as a tool to enhance efficiency rather than a replacement for human creativity [1][9]. Group 1: Company Background - Guge Dynasty, founded in 2002, has evolved from a packaging design studio to a comprehensive brand design firm, emphasizing cultural empowerment and storytelling in branding [5][8]. - The company has collaborated with well-known brands such as Zhang Fei Beef and Ming Yang Hot Pot Base, establishing a strong reputation in the packaging design sector [3][5]. Group 2: Design Philosophy and Innovations - Guge Dynasty introduced the concept of "1 centimeter, 1 kilometer," focusing on deep cultural insights and comprehensive industry research to enhance product storytelling from production to marketing [5][6]. - The company has pioneered transparent packaging for hot pot base products, allowing consumers to see the ingredients, thus addressing consumer delivery challenges [6][8]. Group 3: Industry Trends and Future Outlook - The design industry is experiencing a transformation due to AI, but industry leaders believe that good design and skilled designers will remain irreplaceable [14][15]. - The cultural and creative industry is on the rise, particularly in Chengdu, which offers abundant resources and opportunities for innovation [15].