Core Points - The first World Brand Conference was held in Hong Kong, attended by nearly 500 participants including entrepreneurs and consuls [1] - The International Brand Academy announced its establishment in Hong Kong, aiming to create an international brand evaluation system and a product ranking list named after Hong Kong [1] - Hong Kong's Chief Executive emphasized the city's unique advantages under "One Country, Two Systems" to support mainland brands in going global [1] - The government is committed to maintaining a robust intellectual property protection system to enhance Hong Kong's role as a regional IP trading center [1] - The conference aims to leverage Hong Kong's strengths in brand design, marketing, and quality testing to enhance China's influence in the international branding arena [1] Goals and Initiatives - The organizers set three main objectives: to apply to the UN for Hong Kong to be the permanent host of "World Brand Day," and to establish various festivals, seminars, and trade events [2] - The International Brand Academy, in collaboration with the government and business associations, aims to host a "World Brand and Intellectual Property Trading Fair" in Hong Kong [2] - There is a focus on building a world-class brand testing and certification system, along with an intellectual property protection mechanism, to release a brand ranking list named after Hong Kong [2]