Workflow
名画
icon
Search documents
下滑32%,古典艺术不好卖了?从佳士得2025年中“成绩单”看投资市场风向变化
Mei Ri Jing Ji Xin Wen· 2025-07-16 14:13
Core Insights - Christie's reported a 1% decline in global auction sales for the first half of 2025, totaling $2.061 billion, with a sales ratio of 88% and hammer prices exceeding low estimates by 115% [1][4][7] - The CEO Bonnie Brennan emphasized the stability of sales compared to the previous year, despite ongoing market challenges [1][7] - The auction house remains a leader in the industry, with significant contributions from various regions and categories [3][4] Sales Performance - Total auction sales decreased by 1% to $2.061 billion, with online auction sales amounting to $167 million [4][5] - The Americas contributed the most to sales at 45%, followed by Europe, the Middle East, and Africa at 34%, and Asia-Pacific at 21% [4] - Three out of five main categories saw declines: - 20th and 21st Century: $1.292 billion (-2%) - Asian Art/World Art: $156 million (-28%) - Classical Art: $9 million (-32%) - Notable growth in "Luxury" and "Old Masters" categories, with increases of 29% and 15% respectively [4][5][10] Market Trends - The luxury segment, including antiques, watches, and handbags, saw a remarkable 29% increase in sales, totaling $468 million [10] - The younger buyer demographic (Millennials and Gen Z) now represents 31% of Christie's clientele, indicating a shift towards attracting new collectors [13] - The auction house is focusing on digital engagement, with 80% of bids placed online, reflecting a trend towards digital tools in the auction process [9][10] Strategic Focus - Christie's aims to enhance its appeal to younger buyers through pricing and product strategies, encouraging them to transition from smaller purchases to higher-value items [13] - The company is observing a stable demand for collectibles, particularly in the high-end market, and plans to improve the presentation of auction items to attract buyers [13] - The management is considering adjustments in response to regulatory changes and market uncertainties, particularly regarding Asian art auctions [9][10]