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董宇辉卖爆的“亿元沙发”,什么来头?
3 6 Ke· 2026-01-09 11:29
近日,顾家家居的一款沙发,被董宇辉卖出了超1亿元的销售额。 以直播间给出的预估到手价来看,不同尺寸沙发价格在3471—4491元之间,即使以最高价来算,那也意味着,有超过两万个家庭下单。 图源:转引自 每日经济新闻 但质疑声也随之而来,社交媒体上出现了关于顾家订单"无工厂敢接"的传言,"董宇辉亿元沙发订单陷代工质疑"的话题也登上了微博热 搜榜。 不少人开始质疑,3000多块钱的真皮沙发,扣除佣金、物流安装费用等,留给顾家的利润还够不够他们买真牛皮、做好产品?顾家是否 通过代工模式生产? 3000多块钱的真皮沙发,能行吗? 关于代工"疑云",顾家家居已经公开回应称,董宇辉直播间所售沙发均为公司自制,公司也正在加快生产相关产品。 有意思报告也以消费者的身份就同款产品咨询抖音顾家家居官方旗舰店客服,对方表示,产品并非出自代工厂,且承诺可以在30天内完 工发货。 事实上,顾家家居的财报里也明确提到,公司"以自主生产为主、外协生产为辅",后者主要是缓解部分产能不足的问题,贴牌生产部分 产品。 顾家家居还强调,沙发、卧室产品、定制等主打产品基本为自制。就财报数据来看,沙发显然是顾家的"当家"产品。以2025年半年报数 据 ...
“免费遛娃”的宜家也闭店,线下大店开不起了?
阿尔法工场研究院· 2026-01-09 00:04
以下文章来源于深水财经社 ,作者韩峻 深水财经社 . 挖掘资本市场价值,揭开资本市场内幕。 导语: 宜家中国线上销售占比已超30%,且仍在提升? 1月7日,宜家中国宣布关闭7家门店! 要知道,哪怕是现在,宜家依然是都市人周末打卡的"生活灵感圣地",推着购物车穿过迷宫般的 展厅,坐在样板间里幻想未来之家,最后在出口处买一个2元的冰淇淋,心满意足地满载而归。 可如今却陷入了如此境地。 据了解,目前,宜家在中国大大小小共有41个线下顾客触点。 一下子关闭7家大型门店,也就意 味着缩减了近四分之一 ,这不是小修小补,力度之猛,前所未有。 逛过宜家的朋友都知道,宜家的商场面积动辄三四万平方米,货架堆得满满当当,员工少则上 百,多则两三百。 一口气在华闭店7家 根据宜家中国官方公告,此次关闭的7家门店分布于华东、华南、华北及东北,覆盖多个曾被视 为"潜力市场"的二线城市。 具体来看是,2003年开业的上海宝山商场,也是宜家在中国最早的一批门店之一;还有2005年 开业的广州番禺商场;2012年开业的天津中北商场;2010年后开的南通、徐州、宁波商场,还 有一个最近的2019年才开的哈尔滨商场。 突然关掉,人怎么办?货怎么 ...
云南白药(000538) - 2025年12月10日调研活动附件之投资者调研会议记录(一)
2025-12-12 10:42
Group 1: Pharmaceutical Business Performance - In the first half of 2025, the pharmaceutical business group achieved a main business revenue of 4.751 billion yuan, a year-on-year increase of 10.8% [2] - Sales revenue of Yunnan Baiyao aerosol exceeded 1.453 billion yuan, with a significant year-on-year growth of over 20.9% [2] - Other core products, including Yunnan Baiyao plaster and capsules, also saw notable growth, contributing to the overall revenue increase [2] - Plant-based products, such as Qixue Kang oral liquid, reached sales of 202 million yuan, with a year-on-year growth of approximately 116.2% [2] Group 2: Health Product Channel Development - The company has established a comprehensive national sales team for health products, maintaining a leading market share in Yunnan Baiyao toothpaste [4] - Continuous optimization of the entire channel has strengthened traditional offline advantages while also focusing on emerging retail formats like instant retail and community group buying [4] Group 3: Traditional Chinese Medicine Cultivation Achievements - The company has implemented a precise research and transformation model for seed innovation, achieving coverage of ten major Yunnan medicinal sources [5] - The area of high-quality seed promotion has reached 90% of the annual target, with significant progress in the construction of "Yun Medicine Seed Valley" [5] - Over 7,000 acres of GAP management have been added for various medicinal herbs, integrating low-altitude economy and IoT technology [5] Group 4: Online Sales Performance - The pharmaceutical business group has expanded its online market, with O2O sales increasing by over 20% year-on-year [6] - During the 2025 "618" shopping festival, the company achieved a GMV of 254 million yuan through e-commerce platforms, attracting 48.45 million visitors [7] - Yunnan Baiyao toothpaste maintained the top market share in the domestic channel, while Yangyuan Qing ranked first in Tmall for anti-hair loss shampoo [7] Group 5: Nuclear Medicine Research Progress - The INR101 diagnostic nuclear medicine project has initiated Phase III clinical trials, with 32 research centers established and 60 subjects enrolled [8] - The INR102 therapeutic nuclear medicine project has received a clinical trial notification, with Phase I trials underway and 12 patients enrolled [8]
这里有个无人菜摊
Ren Min Ri Bao· 2025-12-10 22:30
菜摊售卖的蔬菜。 自摆摊位、自选蔬菜、自觉投币,在福建龙岩市永定区金砂镇,无人菜摊一摆就是30年。如今,无人菜 摊的实践,升级成"金砂有礼"诚信商店。 在诚信商店,店内无人值守,货架上陈列着金砂菜干、湖坑米酒、高头茶叶等特色农产品。一名顾客选 好两罐金砂菜干后,自助扫码结算,全程不到1分钟。"既能买到地道特产,又能感受诚信氛围,这种体 验很有意义。"这名顾客说。 据统计,商店运营半年来,日均交易额超3000元。当地正规划拓展线上销售平台,让"金砂有礼"的诚信 品牌走得更远。 《 人民日报 》( 2025年12月11日 10 版) (责编:袁勃、赵欣悦) 顾客在购买农产品。 以上图片均为熊川摄 ...
红棉股份:公司子公司华糖食品旗下的饮料产品销售渠道主要为线上销售及线下销售
Zheng Quan Ri Bao Wang· 2025-12-10 14:13
证券日报网12月10日讯红棉股份(000523)在12月10日回答调研者提问时表示,公司子公司华糖食品旗 下的饮料产品销售渠道主要为线上销售及线下销售。线上销售业务目前分为四个部分:一是传统的线上 电商平台;二是生鲜电商,三是社区电商;四是基于卖场的到家业务。线下销售主要分为经销商模式、 小部分优质便利系统直营模式,公司饮料产品和全国零食头部品牌都有合作,如零食很忙、赵一鸣、好 想来、糖巢、零食有鸣等品牌店铺。 ...
破局与出海,贵州为白酒产业拓新局
Huan Qiu Wang· 2025-12-09 14:10
在线下,贵州计划为白酒产品打造更多元化的消费场景。根据文件,贵州将推动白酒产品加速进入 大型连锁商超,并重点提高其在高速服务区、加油站便利店等交通枢纽的覆盖率,将白酒消费融入人们 的出行场景。更具创新性的是,政策还支持白酒产品进入通信运营商的积分商城,探索"通讯+消费"的 跨界合作新模式,进一步拓宽销售边界。 为巩固和提升贵州白酒在全国乃至全球市场的领先地位,贵州省正酝酿一揽子强有力的促进措施。 12月9日,贵州省商务厅官网发布《贵州省促进白酒销售若干措施(征求意见稿)》,从线上促销、线 下场景构建、跨界融合到海外扩张,打出了一套全方位的政策"组合拳",为贵州白酒产业的高质量发展 注入新动能。 征求意见稿的核心举措之一,是加大对白酒线上销售的扶持力度。文件明确提出,将通过发放消费 券等优惠方式,精准刺激线上消费,从而扩大贵州白酒在全国市场的销售规模。在数字经济蓬勃发展的 当下,此举被视为顺应消费趋势、精准触达年轻消费群体的关键一步,有望为贵州白酒的线上渠道增长 提供强劲动力。 与此同时,政策着力点也放在了激发市场主体活力和提升产业协同效率上。征求意见稿提出,将对 白酒生产企业关联的批发和零售企业,在2025年 ...
销量增长10倍,天津薯片老品牌如何借拼多多走向全国?
Bei Jing Shang Bao· 2025-12-02 07:05
"番茄味、芥末味、海苔味,这三个口味真的封神了!""纯纯的童年回忆""小零食,大回味"…… 在拼多多平台上,一款方形硬脆的乐吧薯片悄然走红。而它的产地,来自天津市武清经济开发区一个食 品工厂:天津凯涛奇食品有限公司。 更令人惊讶的是,这款"乐吧薯片"半年来持续稳居拼多多"薯片排行榜"前列。 这块看似普通的小方块,究竟藏着怎样的爆款密码? 一片薯片的"硬核"诞生记 冬日上午,位于天津市武清区经济开发区的天津凯涛奇食品有限公司(以下简称"凯涛奇公司")大院 内,两辆4.2米长的大货车整装待发,每个货厢里整齐码放着数千盒包装好的薯片。它们将运往物流中 枢,并分发往全国各地。很快,这些精心包装好的薯片将送达北至黑龙江、内蒙古,南至江西、广东的 广大消费者手中。 这些让人停不下来的非油炸硬脆薯片,是如何诞生的? 生产副总薛刚介绍,烘烤中,机器会轻撒薄油以提升口感。刚出炉的薯片蓬松焦黄,轻轻一掰,薯香扑 鼻。"全部使用优质原料,品质有保障。" 烘烤完成后,薯片进入快速冷却通道,随后进入调味与封装环节。封装车间工人数量明显增多——他们 并非操作机器,而是严苛抽检,剔除碎裂薯片或包装有瑕疵的产品。据观察发现,有些已经包装好的 ...
最低4.99万,京东的第一辆车会亏吗?
Xin Lang Cai Jing· 2025-11-12 12:16
Core Viewpoint - JD.com, in collaboration with GAC Group and CATL, has launched a new electric vehicle named Aion UT Super, targeting the budget-friendly segment of the market with a starting price of 49,900 yuan for a battery rental option and 89,900 yuan for outright purchase, aiming to attract consumers looking for cost-effective vehicles [2][4][19]. Pricing and Market Positioning - The Aion UT Super is priced at 49,900 yuan for the battery rental scheme and 89,900 yuan for outright purchase, with a minimum price of 85,900 yuan after subsidies [4][19]. - 83% of surveyed users expressed a desire for the vehicle to be priced below 100,000 yuan, indicating strong market demand for affordable electric vehicles [4][19]. - The vehicle's pricing positions it within the lowest price range in the domestic market, appealing to consumers seeking practical and economical options [7][19]. Product Features and Specifications - The Aion UT Super features a range of specifications, including a 500 km range powered by CATL's chocolate battery, a spacious interior with a wheelbase of 2750 mm, and a maximum power output of 100 kW [11][12][13]. - It includes advanced technology such as Huawei's cloud vehicle system, AI voice interaction, and comprehensive safety features like a 540-degree panoramic view [14][19]. Strategic Intent of JD.com - JD.com aims to leverage the Aion UT Super not just for vehicle sales but as a means to drive traffic and establish a comprehensive automotive ecosystem, focusing on various revenue streams beyond just selling cars [5][6][19]. - The company has established partnerships with multiple automakers, including BYD and Changan, to enhance its supply chain and after-sales services [6][23]. After-Sales and Service Network - JD.com has developed a robust after-sales service network, with over 3,000 service locations and partnerships with more than 40,000 service centers to support vehicle maintenance and care [28][29]. - The collaboration with GAC and CATL includes shared responsibilities for after-sales service and battery management, ensuring comprehensive support for consumers [16][19]. Long-Term Vision and Market Trends - JD.com's entry into the automotive sector aligns with its long-term vision of integrating online sales with after-market services, capitalizing on the growing potential of the automotive after-market, projected to reach 7.5 trillion yuan by 2024 [22][29]. - The company's strategy reflects a shift towards a more digital and service-oriented approach in the automotive industry, aiming to create a seamless experience for consumers from purchase to maintenance [27][31].
中国经济样本观察丨锅碗瓢盆,“烹”出300亿元“厨房产业”!
Sou Hu Cai Jing· 2025-11-05 09:38
Core Insights - The article highlights the transformation of Xingfu Town in Shandong Province into a global hub for commercial kitchenware manufacturing, despite lacking natural resources [1][2][5] Industry Overview - Xingfu Town has over 2,800 enterprises involved in the production and processing of commercial kitchenware, creating a complete industry chain from raw material supply to product sales [1][5] - The annual production capacity of commercial kitchen equipment is 20 million units, generating over 30 billion yuan in annual revenue, which accounts for over 40% of the domestic market share [1][5] Historical Development - The kitchenware manufacturing in Xingfu Town dates back to the 1960s and 1970s, initially focusing on simple household items like steamers [2][4] - The growth of the restaurant and hospitality industries in the 1980s led to the establishment of small workshops producing larger kitchen equipment, marking the beginning of a thriving commercial kitchenware industry [2][4] Technological Advancements - In the 21st century, the industry faced challenges such as technological lag and product homogeneity, prompting a shift towards advanced manufacturing and innovation [5][8] - Companies have developed energy-efficient gas stoves with over 30% improved thermal efficiency and smart kitchen appliances that are gaining popularity in both domestic and international markets [7][8] Market Expansion Strategies - To expand market reach, enterprises in Xingfu Town have adopted online sales models, including live streaming and cross-border e-commerce, with over 200 e-commerce companies generating online sales exceeding 100 million yuan [9][11] - The establishment of overseas warehouses has enhanced logistics efficiency, allowing direct access to local distributors and customers, facilitating a transition from traditional selling methods to global online sales [11]
锅碗瓢盆,“烹”出300亿元“厨房产业”!
Xin Hua She· 2025-11-05 02:35
Core Insights - The article highlights the transformation of Xingfu Town in Shandong Province into a global hub for commercial kitchenware, despite lacking natural resources [1][2][3] Industry Development - Xingfu Town has over 2,800 enterprises involved in the production and processing of commercial kitchenware, creating a complete industrial chain from raw material supply to product sales [1] - The annual production capacity of commercial kitchen equipment is 20 million units, generating over 30 billion yuan in annual revenue, capturing over 40% of the domestic market share [1] Historical Context - The kitchenware manufacturing in Xingfu Town dates back to the 1960s and 1970s, initially focusing on simple household items like steamers [2] - The growth of the restaurant and hospitality industries in the 1980s led to the establishment of small workshops producing larger kitchen equipment, marking the beginning of a thriving commercial kitchenware industry [2] Technological Advancements - In the 21st century, the industry faced challenges such as technological lag and low brand recognition, prompting a necessary shift towards upgrading and innovation [3] - Companies in Xingfu Town have introduced energy-efficient gas stoves with over 30% improved thermal efficiency and smart cooking appliances controlled via mobile apps, enhancing their market appeal [3] Market Expansion Strategies - To expand their market reach, enterprises in Xingfu Town have adopted online sales strategies, including live streaming and cross-border e-commerce, resulting in over 200 e-commerce companies and online sales exceeding 100 million yuan [4] - The establishment of overseas warehouses has improved logistics efficiency, allowing direct access to local distributors and customers, facilitating a shift from traditional selling methods to global online sales [4]