Core Viewpoint - The collaboration between Huawei and GAC has resulted in the launch of a new high-end automotive brand called "Qijing," which signifies GAC's commitment to fully integrate Huawei's technology into its vehicles [2][4]. Group 1: Brand and Product Development - The first product under the "Qijing" brand is expected to be a luxury smart electric vehicle priced around 300,000 yuan, with a planned launch in 2026 [2]. - "Qijing" vehicles will feature Huawei's advanced smart technologies, focusing on areas such as assisted driving, smart cockpit, user ecosystem, and brand marketing, while GAC will contribute its expertise in electric vehicle technology and manufacturing [2][4]. Group 2: Collaboration Model - The partnership represents a new collaboration model termed "HI Plus," which differs from previous models by integrating Huawei's technology more deeply into GAC's product development and marketing processes [4][6]. - This model allows GAC to maintain product definition authority while benefiting from Huawei's technological influence, creating a synergistic effect that aims for a "1+1>2" outcome [5][6]. Group 3: Market Context and Challenges - The market response to the announcement of "Qijing" has been lukewarm, with GAC's stock experiencing slight declines, indicating investor skepticism about the brand's potential to replicate the success of Huawei's previous collaborations [7]. - GAC's recent performance has been challenging, with a 12.48% year-on-year decline in sales and a significant net loss, highlighting the urgency for GAC to leverage Huawei's capabilities to enhance its competitiveness in the electric vehicle market [8][9]. Group 4: Future Outlook - The success of "Qijing" will depend on its ability to establish a strong foothold in the market for vehicles priced above 300,000 yuan, which could potentially restore GAC's position in the electric vehicle sector [9]. - GAC is implementing a city recruitment plan for "Qijing," aiming to create a robust distribution network across major cities in China, which is crucial for the brand's market penetration [9][10].