（文章来源：北京商报） 启境品牌CEO刘嘉铭介绍称，启境将在2026年推出两款新车。目前，有着"华系最美猎装轿跑"之称的车 型已顺利完成极端高温环境测试与设计定型，预计于明年6月正式上市交付。 北京商报讯（记者蔺雨葳）11月20日，在华为乾崑生态大会上，启境品牌首次正式公开亮相。启境是华 为乾崑和启境团队联合打造的全新高端智能新能源汽车品牌，由广汽集团投资，也是华为乾崑"境"系列 的开篇之作。 ...

11月20日晚，广汽集团（601238）与华为乾崑打造的全新品牌启境首次亮相。 "五界"已陆续推出，中国汽车市场竞争趋于白热化，为什么还要一个新的汽车品牌？启境作为华为"境 系列"的首个品牌，不乏面临质疑。 销售渠道上，不同于鸿蒙智行模式下的产品主要通过华为门店销售的方式，启境有独立的销售渠道，不 进入华为终端门店。徐州、泉州等30座新城市（300778）被纳入战略布局，启境汽车已面向全国展开经 销商招募，并计划以"1（用户中心）+N（体验中心）"模式进行网点布局。 一位接近启境汽车的人士对新京报贝壳财经记者说，"华为乾崑｜启境"这样的联名在此前华为车业务中 未曾出现过。这种区别，首先体现在合作模式的差异上。 启境引入了华为IPD（集成产品开发）和IPMS（集成产品营销）全流程体系。华为产品、营销、财经等 各领域驻场几百人与广汽团队同步办公，从产品定义、开发上市到用户服务，华为深度赋能。 "你跟华为合作，会不会觉得对方很强势？"这是刘嘉铭上任后被问得最多的问题。他说："讨论项目 时，我们甚至能用'吵架'来形容。" "两个企业有着不同的文化，双方团队在讨论过程中非常激烈，可以说'火花迸溅'。"靳玉志也说。比如 ...

11月20日晚，广汽集团与华为乾崑打造的全新品牌启境首次亮相。 "五界"已陆续推出，中国汽车市场竞争趋于白热化，为什么还要一个新的汽车品牌？启境作为华为"境系列"的首个品牌，不乏面临质疑。 华为智能汽车解决方案BU首席执行官靳玉志和启境首席执行官刘嘉铭在启境媒体沟通会上这样解释称：从市场上看，目前为止，很难找到一个既时尚又安 全，还要智能，更具有操控性的车。所以希望能打造这样的"Dream Car"（梦想车），来填补市场空白。 华为创始人任正非则提议要取一个更加年轻、更加科技的新品牌名称。新诞生的启境，瞄准年轻人。在激烈的新能源汽车市场里，启境需要在智能化、产品 品质等核心维度快速建立明显的差异化标签、积累口碑，更需要通过首款车型直接塑造消费者对启境的第一印象。 "讨论项目时甚至'吵架'" 刘嘉铭在11月20日发布会上介绍，启境将在2026年推出两款新车，其中首款猎装轿跑明年6月上市交付。 销售渠道上，不同于鸿蒙智行模式下的产品主要通过华为门店销售的方式，启境有独立的销售渠道，不进入华为终端门店。徐州、泉州等30座新城市被纳入 战略布局，启境汽车已面向全国展开经销商招募，并计划以"1（用户中心）+N（体验中心 ...

编辑 王进雨 校对 杨许丽 新京报贝壳财经讯（记者张冰）11月20日晚，在华为乾崑生态大会上，启境汽车正式发布，明年将推出 2款车型。 今年9月19日，广汽集团与华为乾崑联合打造的全新高端智能新能源汽车品牌"启境"官宣。9月25日，据 广汽集团发布的消息，刘嘉铭被任命为"启境"品牌首席执行官，全面负责品牌战略、产品规划、市场拓 展和运营管理等工作。10月15日，刘嘉铭在其社交媒体发文宣布，启境旗下首款车型已完成设计定型。 除启境外，当晚发布会上，东风与华为乾崑打造的全新品牌被命名为"奕境"。至此，华为与车企间合作 推出的汽车品牌已形成"一塔两境五界"。 ...

Group 1 - Dongfeng Motor announced a new brand in collaboration with Huawei, set to launch on November 20, combining Huawei's advanced technology in smart vehicles with Dongfeng's 56 years of manufacturing expertise [2] - The project, codenamed DH, was initiated in 2023 and is one of the earliest brands to adopt a co-creation model with Huawei, aiming to deliver high-quality products to users [2] Group 2 - On November 14, Huawei and GAC Group announced the launch of the "Qijing" brand, which will also be unveiled at the Huawei QianKun Ecological Conference on November 20 [5] - Liu Jiaming has been appointed as the CEO of the Qijing brand, responsible for brand strategy, product planning, market expansion, and operational management [5] Group 3 - Liu Jiaming has over 25 years of experience in the automotive industry, having worked in various roles at GAC Toyota and GAC Group, including sales, product planning, and investment strategy [7] - The Qijing brand aims to integrate the strengths of GAC Group and Huawei in smart technology and ecological collaboration, with its first model expected to launch by mid-2026 after completing critical development phases [7]

Core Viewpoint - The successful listing of Seres Group on the Hong Kong Stock Exchange marks a significant milestone for the company and the high-end smart electric vehicle industry in China, highlighting its ambition to become a global leader in this sector [1] Group 1: IPO Details - Seres Group was listed on November 5, 2023, on the main board of the Hong Kong Stock Exchange under the stock code 09927.HK [1] - The global offering was priced at HKD 131.50 per share, with a total issuance scale of approximately USD 1.835 billion (before the greenshoe option) [1] - The offering included a 15% over-allotment option, making it the largest IPO for a vehicle manufacturer in Hong Kong in 2025 [1] - The international placement was oversubscribed by 8.61 times, while the Hong Kong public offering was oversubscribed by 132.68 times [1] Group 2: Strategic Partnerships and Market Positioning - Seres aims to become a technology leader in the high-end smart electric vehicle market, leveraging its deep collaboration with Huawei to build technological barriers [1] - The company focuses on creating a new intelligent travel experience through its AITO series of models [1] - The listing is a crucial step for Seres to integrate into the international capital market, enhancing its global brand image and expanding its presence in Europe and Southeast Asia [1] - The IPO allows international investors to gain deeper insights into the innovative capabilities of China's high-end electric vehicle industry [1]

Core Insights - Huawei and GAC Group are collaborating to launch a new high-end smart electric vehicle brand named "Qijing" with the first model set to be released in June 2026 [3][11][30] - The partnership involves deep integration of Huawei's technology, including the "Kun" intelligent solutions, and the adoption of Huawei's product development and marketing processes from the outset [19][30] Group 1: Brand Development - The name "Qijing" was suggested by Huawei's founder Ren Zhengfei, aiming for a youthful and technological brand image [8][30] - The brand targets the market segment above 300,000 yuan, focusing on pure electric and range-extended models [3][30] Group 2: Team and Collaboration - Huawei has deployed a team of several hundred personnel to work closely with GAC on the Qijing project [6][21] - The collaboration allows for independent operation of the Qijing project, with both companies merging their teams for product development and manufacturing [19][30] Group 3: Product Features and Timeline - The first model of Qijing has completed its design and summer testing, with a focus on a stylish and sporty appearance [14][16][11] - The vehicle will feature Huawei's full-stack solutions for intelligent driving, smart cockpit, and cloud services [3][19]

Core Insights - The high-end smart electric vehicle brand "Qijing," jointly created by GAC Group and Huawei, has completed the design finalization of its first model after an 8-month process involving numerous design reviews [1][4] - Huawei's rotating chairman, Xu Zhijun, personally led the review process and highly praised the final design, indicating strong leadership involvement [4] - The collaboration represents a successful case of "embedded collaboration," effectively integrating user needs into the product definition process [4] Company Collaboration - The design phase involved nearly 100 professionals from both GAC and Huawei, including top design resources from Huawei's Milan Aesthetics Research Institute, ensuring a blend of international aesthetics and local market competitiveness [4] - The new vehicle has garnered positive feedback not only from young employees but also from experienced Huawei executives, highlighting its broad appeal [4] Market Positioning - GAC Group's general manager expressed confidence in the future development of Qijing, suggesting that the vehicle will be a "type" choice that many will fall in love with at first sight [4] - With successful validation of thermal management and system reliability testing in extreme conditions, Qijing is steadily progressing towards its goal of becoming "the first high-end smart car for young people" [4] - The new vehicle is expected to generate significant market attention, reflecting the collective effort and expectations from various stakeholders [4]

Core Insights - The high-end smart electric vehicle brand "Qijing," jointly created by GAC Group and Huawei, has completed the design finalization of its first model, marking a significant milestone in product development [1][4] - GAC Group's senior executive Feng Xingya praised the vehicle's design, expressing confidence that it will attract consumers' attention [1] - The collaboration involved a dedicated team of nearly 100 people over the past eight months, including experts from Huawei's Milan Aesthetics Research Institute, resulting in multiple design reviews [4] Design and Development - The final design has received unanimous approval from both technical and manufacturing teams, with Huawei's rotating chairman Xu Zhijun also expressing high praise for the vehicle's aesthetics [4] - The Qijing vehicle emphasizes not only exterior design but also internal quality and performance, aiming to blend international aesthetic concepts with local market demands [6]

Core Insights - Dongfeng Yipai has announced a public solicitation for a brand name and logo design for the DH project, a collaboration with Huawei, emphasizing a two-character Chinese name format [1] - The DH project, initiated in January 2023, aims to develop a high-end intelligent full-size SUV, with the first model expected to launch in 2026 [2] - The project adopts a "four unions" model, focusing on joint definition, development, co-creation, and marketing, with teams from Dongfeng and Huawei working closely together [2] - Recent developments include a significant investment by Changan Automobile in Shenzhen Yingwang, purchasing a 10% stake from Huawei for 11.5 billion yuan [2] - Hongmeng Zhixing has reported strong sales performance, with over 48,500 orders during the National Day holiday period and cumulative deliveries exceeding 950,000 vehicles [4] Group 1 - Dongfeng Yipai is seeking a two-character Chinese name for its brand, with examples like "X境" provided [1] - Multiple trademarks related to the "境" character have been registered by Shenzhen Yingwang and Dongfeng, indicating a strategic branding effort [1] - The DH project is characterized by deep integration between Dongfeng and Huawei teams, enhancing collaboration from R&D to market [2] Group 2 - The first model from the DH project is planned for a 2026 release, targeting the high-end SUV market [2] - Changan Automobile's investment in Shenzhen Yingwang reflects ongoing strategic partnerships in the automotive sector [2] - Hongmeng Zhixing's recent sales figures indicate a robust market presence and consumer demand for its vehicles [4]