今年上半年，广汽集团高管放出豪言，给昊铂车主们吃了个"定心丸"。但仅仅数月后，广汽又让昊铂与埃安合并到同一个BU之中，这也意味着昊铂冲高 之路戛然而止。 作为从广汽埃安独立出来的高端子品牌，昊铂确实有些不争气。第三方数据显示，其2024年的累计销量仅为1.73万辆，5万辆的销量目标完成度仅34%。 今年以来，其月销量也仅在千余辆左右徘徊。 从具体车型来看，希望树立超高端品牌形象的百万超跑昊铂SSR，多个垂类网站数据显示，其今年有多个月份的月销量显示为0。今年10月30日刚刚上市 的昊铂GT全新LITE版，不到两个月就有经销商给出了降价2.5万元的优惠，几乎打了八折。 业内人士直言，昊铂一致承载着广汽的高端梦，如今成了"弃子"，未来启境才是广汽的"新欢"。 出品 / 新浪科技（ID:techsina） 作者 / 张俊 "未来3年投入不设上限，昊铂必将成为中国头部高端品牌。" 不过，有昊铂车主对两个品牌融合表达了担忧。"埃安的售后排队很夸张，太多网约车"，"尊贵的昊铂车主要和网约车一起排队售后吗？"更是有昊铂车主 吐槽称，"前脚发布会上信誓旦旦承诺对昊铂不设上限的支持，后脚就把我们这些车主卖了。" 月销仅千辆，年 ...

11月24日，启境汽车宣布旗下首款猎装轿跑将于明年6月上市交付，将搭载华为乾崑全栈智能技 术。 据了解，启境是华为乾崑和启境团队联合打造的全新高端智能新能源汽车品牌，由广汽集团投资， 致力于共同铸造年轻高端可信赖的品智旗舰。作为华为乾崑"境"系列开篇之作，启境承载着华为乾崑对 智能汽车未来发展的战略构想，也宣告其在高端智能汽车领域品牌布局启航。 按规划，启境将在2026年推出两款新车。目前，旗下猎装轿跑车已完成极端高温环境测试与设计定 型，预计明年6月上市交付。 ...

据官方信息，该车型以"百万颜值、百万驾控、百万智能"为核心卖点，是华为乾崑"境"系列的首个落地 项目。启境品牌由广汽集团与华为乾崑于2025年1月启动联合办公并共同打造，定位为高端智能新能源 汽车品牌，独立于广汽现有品牌体系。 该车型计划于2026年6月正式上市并开启交付，目前双方联合团队正进行产品开发最后阶段的深度联 调。 凤凰网科技讯12月22日，启境汽车CEO刘嘉铭今日宣布，其首款车型——一款定位"三百万"级的猎装轿 跑，已于今日全面启动全国路测。刘嘉铭与华为智能汽车解决方案BU CEO靳玉志已共同对该车的测试 版进行了试驾。 ...

Core Insights - The total delivery volume of all models from Wanjie exceeded 50,000 units in November, setting a new monthly delivery record for the brand [1] - Cumulative deliveries of Wanjie vehicles have surpassed 900,000 units, demonstrating strong momentum in the high-end smart electric vehicle market [1] Group 1: Model Performance - The Wanjie M9, labeled as the "Panoramic Smart Flagship SUV," has achieved over 100,000 cumulative deliveries since its launch, with a total of over 260,000 units delivered across all models [6] - The Wanjie M8, known as the "Family Smart Flagship SUV," has delivered over 130,000 units, establishing itself as a sales benchmark in the 400,000-level market [8] - The newly launched Wanjie M7, referred to as the "National SUV Happiness Flagship," has seen remarkable performance with over 90,000 pre-orders and over 40,000 deliveries within 68 days of its launch [10] Group 2: Market Position and Recognition - Wanjie series products have received widespread acclaim for their exceptional quality, leading to a new monthly sales record [10] - According to the "2025 Semi-Annual Research on the Health of New Energy Vehicle Brands" published by Jielan Road, Wanjie ranked first in the brand development confidence index for the first half of 2025 [10] Group 3: Customer Service and Experience - Wanjie has pioneered a "user approval before vehicle delivery" model, allowing customers to inspect and accept their vehicles at the factory, enhancing the user experience [11] - The company has established over 400 user centers and 700 experience centers across more than 220 cities, ensuring service availability wherever users are located [11] Group 4: Competitive Advantage - Continuous product functionality leadership, stable delivery quality, and ongoing service system optimization are key competitive advantages for Wanjie in the high-end smart automotive market [13] - Wanjie aims to uphold the philosophy of "Intelligence Reshapes Luxury," focusing on high safety, reliability, performance, quality, and value in its products for future breakthroughs [13]

Core Insights - Huawei's QianKun and the Qijing team have launched a new high-end smart electric vehicle brand named Qijing, backed by GAC Group, aiming to create a young, high-end, and trustworthy flagship product [1][3]. Group 1 - The Qijing brand was officially unveiled at the Huawei QianKun Ecological Conference, marking its first public appearance [1]. - Huawei QianKun and the Qijing team will establish a close and efficient collaboration mechanism, focusing on user insights to integrate their strengths in technology research and resource consolidation [3]. - Key areas of joint research and development include optimization of design engineering, enhancement of smart interaction experiences, fine-tuning of chassis performance, and building a comprehensive safety system [3]. Group 2 - Qijing plans to launch two new vehicles by 2026, with the first shooting brake model having successfully completed extreme high-temperature testing and design finalization [5]. - The first vehicle is scheduled for official market launch and delivery in June 2026 [5].

Group 1 - The core viewpoint is that Qijing brand, a new high-end smart electric vehicle brand, is set to launch two new models by 2026, with one model already completing extreme high-temperature environment testing and design finalization, expected to be officially delivered in June next year [1][2] - Qijing brand is a collaboration between Huawei's Qian Kun and the Qijing team, and it is backed by GAC Group, marking the beginning of Huawei's Qian Kun "Jing" series [2]

Core Viewpoint - GAC Group and Huawei's new brand Qijing aims to fill a gap in the market for stylish, safe, and intelligent vehicles, targeting young consumers in a competitive electric vehicle landscape [1][4]. Group 1: Brand Launch and Strategy - Qijing, as the first brand under Huawei's "Jing" series, was unveiled on November 20, with plans to differentiate itself through smart technology and product quality [1]. - The brand will launch two new models by 2026, with the first model, a shooting brake, set to be delivered in June 2024 [2]. - Qijing will operate through independent sales channels, avoiding Huawei's existing store model, and will recruit dealers across 30 new cities [2]. Group 2: Collaboration Dynamics - The collaboration between GAC and Huawei involves a deep integration of teams, with Huawei's product development and marketing processes being utilized to enhance Qijing's offerings [2][3]. - The partnership has been characterized by intense discussions, with both teams expressing strong opinions, indicating a dynamic and potentially innovative working relationship [2]. Group 3: Market Positioning and Challenges - Qijing is positioned as a high-end intelligent electric vehicle brand aimed at young consumers, differentiating itself from Huawei's previous collaborations that targeted business and high-end family users [4]. - GAC is undergoing significant reforms due to declining performance, with a 10.49% revenue drop and a net loss of 4.312 billion in the first three quarters of 2025, making the success of Qijing critical for its future [4]. - The brand faces stiff competition in the market segment above 300,000, where established players like Tesla and NIO dominate, necessitating a strong first impression with its initial model [5].

Core Viewpoint - GAC Group and Huawei's QianKun have launched a new automotive brand, Qijing, aimed at filling a market gap for stylish, safe, intelligent, and controllable vehicles targeting young consumers [1][2][4]. Market Context - The Chinese automotive market is becoming increasingly competitive, with the introduction of Qijing raising questions about the necessity of another brand amidst existing offerings [2][14]. - Qijing aims to differentiate itself in the crowded electric vehicle market, which includes strong competitors like Tesla and NIO, by focusing on intelligent features and product quality [17]. Brand Strategy - Qijing is positioned as a high-end intelligent electric vehicle brand, with a focus on appealing to younger consumers, a demographic previously overlooked by Huawei's other automotive collaborations [12][14]. - The brand's name, Qijing, was chosen to reflect a youthful and technological image, as suggested by Huawei's founder Ren Zhengfei [4][12]. Product Development - Qijing plans to launch two new models by 2026, with the first model, a shooting brake, set to be delivered in June 2024 [5][11]. - The brand has adopted Huawei's Integrated Product Development (IPD) and Integrated Product Marketing System (IPMS) to enhance product development and marketing processes [9]. Sales and Distribution - Unlike Huawei's previous sales strategies, Qijing will operate through independent sales channels and will not be sold in Huawei stores, with plans to recruit dealers across 30 new cities [6][8]. - The sales strategy includes a "1 (user center) + N (experience center)" model for network layout [6]. Collaboration Dynamics - The collaboration between GAC and Huawei has been described as intense, with discussions sometimes leading to heated debates, reflecting the different corporate cultures of the two companies [10]. - The partnership has accelerated the development timeline for new models, with significant milestones achieved in a short period [11]. Financial Context - GAC Group is currently undergoing significant reforms due to declining performance, with a 10.49% drop in revenue and a net loss of 4.312 billion yuan in the first three quarters of 2025 [15]. - The company is betting on the success of Qijing as a breakthrough strategy to improve its market position and achieve its goal of having 60% of total sales from its own brands by 2027 [16][17].

Group 1 - Huawei's QianKun ecosystem conference on November 20 saw the official launch of the new high-end smart electric vehicle brand "Qijing" by GAC Group and Huawei, with plans to release two models next year [1] - GAC Group announced the appointment of Liu Jiaming as the CEO of the "Qijing" brand on September 25, responsible for brand strategy, product planning, market expansion, and operational management [1] - Liu Jiaming confirmed on social media on October 15 that the first model under the "Qijing" brand has completed its design [1] Group 2 - The launch event also introduced a new brand named "Yijing," developed by Dongfeng and Huawei QianKun, expanding the collaboration between Huawei and automotive companies to a total of five brands [2]

Group 1 - Dongfeng Motor announced a new brand in collaboration with Huawei, set to launch on November 20, combining Huawei's advanced technology in smart vehicles with Dongfeng's 56 years of manufacturing expertise [2] - The project, codenamed DH, was initiated in 2023 and is one of the earliest brands to adopt a co-creation model with Huawei, aiming to deliver high-quality products to users [2] Group 2 - On November 14, Huawei and GAC Group announced the launch of the "Qijing" brand, which will also be unveiled at the Huawei QianKun Ecological Conference on November 20 [5] - Liu Jiaming has been appointed as the CEO of the Qijing brand, responsible for brand strategy, product planning, market expansion, and operational management [5] Group 3 - Liu Jiaming has over 25 years of experience in the automotive industry, having worked in various roles at GAC Toyota and GAC Group, including sales, product planning, and investment strategy [7] - The Qijing brand aims to integrate the strengths of GAC Group and Huawei in smart technology and ecological collaboration, with its first model expected to launch by mid-2026 after completing critical development phases [7]