Core Viewpoint - The article highlights the popularity of traditional Beijing brands during the Spring Festival, showcasing how tourists are engaging with local products and taking home a piece of Beijing culture [1] Group 1: Tourist Engagement - Tourists are actively visiting traditional Beijing stores such as Daoxiangcun, Zhang Yiyuan, and Liubiju to purchase local specialties as souvenirs [1] - The festive atmosphere is enhanced by the decorations in stores along Qianmen Street, attracting more visitors [1] Group 2: Product Popularity - Tea-flavored ice cream from Wuyutai is a hit, with long queues forming for purchases [1] - Various flavors of packaged pickles from Liubiju are being favored for their convenience and variety [1] - Zhang Yiyuan's tea leaves are sought after, especially those presented in gift boxes featuring artwork by Xu Beihong [1] - The unique milk skin yogurt from Ziguangyuan is also a popular choice among tourists [1] Group 3: Consumer Preferences - Tourists express a desire to try innovative flavors such as matcha, roasted tea, and jasmine tea in snacks [1] - The trend of purchasing small, portable packages allows tourists to sample multiple flavors and share with family [1] - The overall experience of shopping for local delicacies reflects a meaningful connection between visitors and Beijing [1]

春节假期，不少游客在逛京城、品年味之余，走进稻香村、张一元、六必居等北京老字号门店，精心挑 选、仔细打包北京特产。大家手里拎的不仅是一份份伴手礼，更是一张张北京名片，让游客可以把京味 与年味带回家乡。 王女士笑着说，以前看电视剧《大宅门》时，就看到过天福号的酱肘子，打算一会儿就去买来尝尝看。 顺着大栅栏街往前走，路人手中拎的红色包装的张一元茶叶礼盒也越来越多。一进到张一元茶庄总店， 茉莉花茶的香气迎面袭来。熊先生带着妻子从河北赶来，想要买些特产带给成都的岳父岳母。他们购买 了稻香村的点心和张一元的茶叶，"茶叶礼盒上有徐悲鸿画的马非常应景，买的都是喜庆的红色包装"。 紫光园的奶皮子酸奶是颇受游客喜爱的伴手礼，这杯"顶流"的热度丝毫不减。来自广东的董先生一家在 紫光园吃完午饭，出门时买了两袋奶皮子酸奶。"小孩子很爱吃。"董先生说，"我们打算多买点儿带回 去，给亲戚尝尝。" 从芳香扑鼻的茉莉花茶到口味创新的茶味饼干，从多样便携的酱菜到绵密醇厚的酸奶，游客手中的北京 老字号成为京城街头一道独特的风景。这些流动名片，承载着老字号的匠心与传承，也传递着北京的风 味与热情。每一份被打包带走的京味，都记录着游客与北京的美好相 ...