Group 1 - The event held on September 28 focused on promoting labor education and the "Research Study Pinggu" brand, aiming to enhance the educational, economic, and cultural strength of Pinggu District [1] - A total of 100 hours of high-quality labor education courses were launched, covering various fields such as agricultural experience, technological practice, and cultural heritage, making the study trips practical and relevant to students [1] - The "Research Study Pinggu" brand integrates education with cultural tourism and agriculture, creating a complete industrial chain from course development to base operation and service assurance [1] Group 2 - The event showcased unique courses, including a live streaming simulation by students, which allowed them to experience the fun of online sales [2] - Local enterprises, such as Zixingyuan (Beijing) Food Technology Co., provided educational insights, revealing the secrets behind their award-winning products [2] - The event featured ten observation classes, including traditional crafts and innovative agricultural practices, highlighting the achievements of labor education in Pinggu District [2]

Core Viewpoint - Major restaurant chains are increasingly engaging in community-oriented businesses, offering affordable meals and services to local residents, reflecting a shift towards more accessible dining options [1][12]. Group 1: Community Engagement by Major Chains - Haidilao has opened its first community store in the Shahe area, selling staple foods, ready-to-eat meals, and convenient breakfast options [1][4]. - Other well-known brands like Meizhou Dongpo and Jindingxuan have also started offering affordable breakfast options, enhancing their service offerings based on local feedback [4][5]. - The trend of large restaurants providing community services is not limited to breakfast; it includes various meal options that cater to local tastes and preferences [10][11]. Group 2: Product Offerings and Pricing - Haidilao's breakfast offerings include freshly made items such as fried dough sticks priced at 1.5 yuan, tea eggs at 2.5 yuan, and various buns ranging from 2.9 to 4.5 yuan, making it affordable for residents [4]. - The new community stores, like the Ziguangyuan yogurt station, offer a range of products including yogurt, baked goods, and ready-to-eat meals at competitive prices, with items like croissants priced at 3.5 yuan [7][8]. - North Yuan Hotel has introduced a variety of ready-to-eat meals, with prices for cold dishes starting at 9.9 yuan, making it an attractive option for local residents [10]. Group 3: Market Trends and Consumer Behavior - The rise of "small but beautiful" community stores is being adopted by more chain restaurants, indicating a shift in the market towards localized and accessible dining experiences [9]. - Consumers are increasingly favoring these community-oriented dining options, as evidenced by the growing number of regular customers at these establishments [11][12]. - The trend reflects a broader movement in the restaurant industry towards enhancing daily life for residents, moving away from formal dining experiences to more casual, everyday meal options [12].

Core Viewpoint - The rise of "Nai Pi Zi" yogurt from the Beijing brand Zi Guang Yuan has transformed it into a popular new local delicacy, attracting significant consumer interest and sales growth in recent years [2][3][4]. Company Overview - Zi Guang Yuan, a traditional Beijing brand, initially offered plain yogurt primarily as a side dish for barbecued foods, but has since innovated to create a portable and flavorful product, "Nai Pi Zi" yogurt [3]. - The company began expanding its presence in local communities in Beijing in 2020, which helped build a loyal customer base and increased demand for the new yogurt product [3]. Product Popularity - "Nai Pi Zi" yogurt has gained immense popularity, with daily sales reaching over 10,000 cups, and peak sales hitting 30,000 cups in a single day [5]. - The yogurt's unique texture and flavor have led to a 145% increase in sales compared to the same period last year, indicating strong market demand [5]. Market Expansion - The success of "Nai Pi Zi" yogurt has prompted other Beijing restaurants to introduce similar products, contributing to a collective trend in the local dining scene [5]. - The yogurt's appeal has also extended beyond Beijing, with successful launches in cities like Shanghai, where it has quickly sold out [5][6]. Consumer Demographics - The introduction of "Nai Pi Zi" yogurt has shifted the consumer demographic for Zi Guang Yuan, with a significant increase in customers under 40 years old, now making up half of the consumer base [5].