Core Viewpoint - The rise of "Nai Pi Zi" yogurt from the Beijing brand Zi Guang Yuan has transformed it into a popular new local delicacy, attracting significant consumer interest and sales growth in recent years [2][3][4]. Company Overview - Zi Guang Yuan, a traditional Beijing brand, initially offered plain yogurt primarily as a side dish for barbecued foods, but has since innovated to create a portable and flavorful product, "Nai Pi Zi" yogurt [3]. - The company began expanding its presence in local communities in Beijing in 2020, which helped build a loyal customer base and increased demand for the new yogurt product [3]. Product Popularity - "Nai Pi Zi" yogurt has gained immense popularity, with daily sales reaching over 10,000 cups, and peak sales hitting 30,000 cups in a single day [5]. - The yogurt's unique texture and flavor have led to a 145% increase in sales compared to the same period last year, indicating strong market demand [5]. Market Expansion - The success of "Nai Pi Zi" yogurt has prompted other Beijing restaurants to introduce similar products, contributing to a collective trend in the local dining scene [5]. - The yogurt's appeal has also extended beyond Beijing, with successful launches in cities like Shanghai, where it has quickly sold out [5][6]. Consumer Demographics - The introduction of "Nai Pi Zi" yogurt has shifted the consumer demographic for Zi Guang Yuan, with a significant increase in customers under 40 years old, now making up half of the consumer base [5].