2月2日，商务部等九部门联合印发《2026"乐购新春"春节特别活动方案》，提出要加大金融支持力度、 加力推进以旧换新，为春节消费市场保驾护航，为消费增长注入政策动能。从各地情况来看，多地结合 自身实际推出针对性举措，如广州聚焦全消费场景推出奖券优惠政策，叠加国补、省补、属地优惠与商 家让利，有效激发市民游客消费意愿。广州商务官方微信公众号发布的数据显示，2026年国补、省补优 惠品类涵盖了汽车、电视、冰箱、空调、手机、智能手表手环、智能眼镜等26类产品，截至2月22日， 2026年"广东优品购"活动累计带动家电、汽车销售260亿元，消费品以旧换新累计带动销售额47.6亿 元。 在政策引领下，金融机构也主动担当、积极作为，立足老百姓的消费需求，推出一系列便民惠民的金融 服务，助力春节消费升级。有消费金融公司升级"以旧换新领好礼"活动，向在春节期间购买家居家电等 相关品类的目标客户发放更高价值专属权益，加大以旧换新活动投放推广力度，支持以旧换新政策在春 节期间扩围实施，满足消费者多样化家居消费需求；还有消费金融公司在节日期间推出大促活动，受邀 用户可领取免息券，包括30天免息券、88折免息券、150元免息券以及后 ...

每一个热闹的场景、每一组攀升的数据，都传递着民生的幸福与经济的活力，不过要真正形成"消费大 年"，还需持续加大政策支持力度、创造更多新的消费场景、提供更加优质的金融服务，让中国消费市 场持续回暖升温。 消费市场持续升温，离不开场景的创新赋能，更离不开政策的精准引领和金融的有力支撑。 2月2日，商务部等九部门联合印发《2026"乐购新春"春节特别活动方案》，提出要加大金融支持力度、 加力推进以旧换新，为春节消费市场保驾护航，为消费增长注入政策动能。从各地情况来看，多地结合 自身实际推出针对性举措，如广州聚焦全消费场景推出奖券优惠政策，叠加国补、省补、属地优惠与商 家让利，有效激发市民游客消费意愿。广州商务官方微信公众号发布的数据显示，2026年国补、省补优 惠品类涵盖了汽车、电视、冰箱、空调、手机、智能手表手环、智能眼镜等26类产品，截至2月22日， 2026年"广东优品购"活动累计带动家电、汽车销售260亿元，消费品以旧换新累计带动销售额47.6亿 元。 在政策引领下，金融机构也主动担当、积极作为，立足老百姓的消费需求，推出一系列便民惠民的金融 服务，助力春节消费升级。有消费金融公司升级"以旧换新领好礼"活动 ...

自2017年以来，从国家到地方层面构筑了多层次、系统化的政策支持体系。从国家《"十四五"规划和 2035年远景目标纲要》的宏观指引，到北京《培育建设国际消费中心城市实施方案》的具体落地，再到 《北京老字号认定管理办法》等专项政策的精细化管理，政策覆盖了改革创新、品牌保护、产业融合、 国资发展等关键环节。政策的多维支撑，使老字号从商业主体升级为兼具文化使命和城市服务功能的重 要载体。 到2025年，北京已形成覆盖14个行业的老字号发展格局，政策体系的多层次支持为老字号创新发展注入 了强劲动力。老字号的规模扩张并非简单的数量增长，而是品牌集群效应与产业价值重构的双重结果。 在274家老字号中，前8家百亿级以上企业贡献67.7%的营收，这不仅仅是头部效应的体现，更是老字号 企业通过品牌矩阵和产业链延伸实现的价值倍增。 在守正创新中激活发展动能，将历史文化底蕴转化为现实消费吸引力和行业竞争力，承载深厚文化与商 业价值的传统优势，正为老字号产业集群赋予新的时代使命。北京青年报记者昨天从北京老字号协会获 悉，根据协会近期发布的《北京老字号传承创新发展报告（2021—2025）》，对老字号阶段性发展实践 进行的系统性梳理与 ...

2026年春节假期，北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点，9天超长假期 累计接待游客1984.3万人次，实现旅游总花费331.4亿元。丙午马年春节的北京，呈现出前所未有 的"新"年味——既守住了京味年俗、老字号烟火、非遗匠心的根脉，又以科技、创新和开放的姿态，让 人们在"京"彩年的画卷里，照见新北京的时代变迁，感受到传统文化的生生不息。 春节期间，隆福寺新春市集热闹非凡。 本报记者 邓伟 摄 传统年味焕发新活力 春节期间，全市举办40余个各具特色的庙会灯会游园会活动，数量、规模均创新高，各大庙会以京味年 俗融合科技体验为亮点，打造"日逛庙会、夜赏灯彩"全时段、沉浸式新春盛宴，让市民游客在烟火气、 文化味、科技感中感受地道京味年。 这个春节，北京兴起了老字号消费热、非遗体验热。隆福寺新春市集成为春节假期"顶流"，义利面包、 稻香村糕点、六必居酱菜、兔儿爷文创等京味美食、非遗文创深受市民游客喜爱。地坛庙会、龙潭庙 会、厂甸庙会等传统经典庙会人气爆棚，带来民俗表演、科技潮玩、特色市集等多重惊喜，是市民游客 过年的"必打卡地"。 北京市文旅局联合天津、河北、广西、内蒙古等11个省区市，共同开展 ...

Group 1 - The cultural and tourism market in Beijing during the Spring Festival showed characteristics of high visitor numbers, strong consumption, rich cultural atmosphere, technological integration, and internationalization, with a total of 19.843 million visitors and a total tourism expenditure of 33.14 billion yuan [1] - Over 40 unique temple fairs, lantern festivals, and garden events were held, achieving record numbers in both quantity and scale, highlighting the integration of traditional Beijing customs with technological experiences [1] - There was a surge in consumption of time-honored brands and intangible cultural heritage experiences, with the Longfu Temple New Year Market becoming a popular destination for visitors, featuring local delicacies and cultural products [1] Group 2 - A total of 2,190 commercial performances were held during the Spring Festival, attracting approximately 410,000 audience members and generating ticket revenue of about 64.015 million yuan [2] - Major cultural institutions such as the National Grand Theatre and Beijing Symphony Orchestra hosted New Year-themed concerts and performances, contributing to the festive atmosphere [2] - The Shuwenke Group's 2026 New Year Cultural Season featured notable performances, including "Five Stars Rising from the East" and a Peking opera concert, enhancing the cultural offerings during the holiday [2]

Group 1 - The core viewpoint of the articles highlights the vibrant cultural and tourism market in Beijing during the 2026 Spring Festival, with a total of 19.84 million visitors and a tourism expenditure of 33.14 billion yuan [1] - The top ten tourist attractions during the Spring Festival included Wangfujing, Olympic Park, Tiananmen area, Xidan, Liangma River International Style Waterfront, Qianmen Street, Temple of Heaven, Shichahai Scenic Area, Summer Palace, and Nanluoguxiang [1] - Over 40 unique temple fairs and lantern festivals were held, showcasing a blend of traditional Beijing customs with technological experiences, creating an immersive New Year celebration for visitors [1] Group 2 - The "Wander in the Suburbs" smart platform was a key initiative by the Beijing Municipal Bureau of Culture and Tourism, enhancing rural tourism product offerings [2] - During the holiday period, the "Wander in the Suburbs" platform achieved over 28 million exposures through short videos and live broadcasts, resulting in 31,000 orders and a transaction volume exceeding 10 million yuan [2] - There was a notable increase in consumption of nighttime tours and in-depth experience products during the holiday [2]

春节假期，不少游客在逛京城、品年味之余，走进稻香村、张一元、六必居等北京老字号门店，精心挑 选北京特产。大家手里拎的不仅是一份份伴手礼，更是一张张北京名片，让游客可以把京味儿与年味儿 带回家乡。 在张一元茶庄总店，熊先生带着妻子从河北赶来，想要买些特产带给成都的岳父岳母。他们购买了稻香 村的点心和张一元的茶叶，"茶叶礼盒上有徐悲鸿画的马，非常应景"。 紫光园的奶皮子酸奶是颇受游客喜爱的伴手礼，来自广东的董先生一家在紫光园吃完午饭，出门时买了 两袋奶皮子酸奶。董先生说，"我们打算多买点儿带回去，给亲戚尝尝。" 从芳香扑鼻的茉莉花茶到口味创新的茶味饼干，从多样便携的酱菜到绵密醇厚的酸奶，每一份带走的京 味儿，都记录着游客与北京的美好相遇。本报记者 夏一丹 前门大街上，门店装扮得年味儿十足。吴裕泰茶庄旁，购买茶味冰淇淋的顾客排成长队。福建游客林女 士买完冰淇淋后，来到吴裕泰二楼取号购买茶味饼干。林女士说："来北京旅游前就做好攻略了，抹 茶、焙茶和茉莉花茶口味的饼干都想尝一尝。" 不远处的六必居也同样热闹，不少市民和游客正挑选酱菜。王女士的购物篮里装了七八种口味的独立小 袋包装酱菜，她说："小包装更贴心，不仅方便携带 ...

春节假期，不少游客在逛京城、品年味之余，走进稻香村、张一元、六必居等北京老字号门店，精心挑 选、仔细打包北京特产。大家手里拎的不仅是一份份伴手礼，更是一张张北京名片，让游客可以把京味 与年味带回家乡。 王女士笑着说，以前看电视剧《大宅门》时，就看到过天福号的酱肘子，打算一会儿就去买来尝尝看。 顺着大栅栏街往前走，路人手中拎的红色包装的张一元茶叶礼盒也越来越多。一进到张一元茶庄总店， 茉莉花茶的香气迎面袭来。熊先生带着妻子从河北赶来，想要买些特产带给成都的岳父岳母。他们购买 了稻香村的点心和张一元的茶叶，"茶叶礼盒上有徐悲鸿画的马非常应景，买的都是喜庆的红色包装"。 紫光园的奶皮子酸奶是颇受游客喜爱的伴手礼，这杯"顶流"的热度丝毫不减。来自广东的董先生一家在 紫光园吃完午饭，出门时买了两袋奶皮子酸奶。"小孩子很爱吃。"董先生说，"我们打算多买点儿带回 去，给亲戚尝尝。" 从芳香扑鼻的茉莉花茶到口味创新的茶味饼干，从多样便携的酱菜到绵密醇厚的酸奶，游客手中的北京 老字号成为京城街头一道独特的风景。这些流动名片，承载着老字号的匠心与传承，也传递着北京的风 味与热情。每一份被打包带走的京味，都记录着游客与北京的美好相 ...

Group 1 - Jingtailan, also known as "copper胎掐丝珐琅," originated during the Ming Dynasty and reached its artistic peak during the Qing Dynasty [3] - The production process of Jingtailan is complex, involving multiple steps such as making the base, wire inlay, applying enamel, firing, polishing, and gilding, with wire inlay and enamel application being the core techniques [3] - The art style of Jingtailan is characterized by its richness and elegance, combining techniques from bronze craftsmanship, porcelain firing, and painting [3] Group 2 - Zhihua Temple's Jing music has been passed down through 27 generations and is considered a "living fossil" of ancient Chinese music, with significant historical, academic, and artistic value [4] - The music features solemn and elegant melodies, with precious and mysterious scores, and a rich variety of traditional forms [4] Group 3 - Wu Yutai Tea House, established in the 13th year of Guangxu, is renowned for its jasmine tea, which undergoes an eight-step process to achieve a unique flavor characterized by lasting fragrance and rich taste [7] - The tea is harvested under strict conditions, ensuring quality and flavor [7] Group 4 - Quanjude, founded in 1864, is famous for its hanging oven roast duck, which is cooked over fruitwood, resulting in a fragrant and crispy skin with tender meat [9] - Quanjude also pioneered the whole duck banquet, enhancing the dining experience [9] Group 5 - Donglaishun, established in 1903, is a representative of northern hot pot culture, known for its high-quality lamb and unique preparation techniques [11] - The restaurant emphasizes the selection of ingredients, knife skills, and flavorful broth, making it a notable establishment in the culinary scene [11] Group 6 - Peking Opera, which evolved from various regional performances, incorporates elements from different styles and has become a significant cultural symbol [13] - The upcoming performances at Jixiang Theatre feature renowned actors and aim to celebrate the Chinese New Year with rich theatrical traditions [13] Group 7 - Tongrentang, founded in 1669, is a famous traditional Chinese medicine brand that has served imperial medicine for over 188 years [15] - The innovative business model combines traditional Chinese medicine with modern technology, offering health assessments and dietary options [15] Group 8 - Beijing embroidery, known as palace embroidery, showcases the skills of various artisans and is a significant cultural heritage [17] - The Yanjing Eight Wonders Museum houses exquisite examples of this craft, making it a prime location for understanding palace techniques [17] Group 9 - The ancient gold-making technique combines traditional craftsmanship with modern design, involving multiple intricate processes [19] - The craftsmanship includes methods such as lost-wax casting and high-temperature enamel, showcasing the artisans' skills [19] Group 10 - Liu Biju's pickled vegetables, with a history of nearly 600 years, are recognized as a national intangible cultural heritage [22] - The pickles are known for their vibrant color, crisp texture, and rich flavor, making them a staple in Chinese cuisine [22] Group 11 - Yidege ink, known for its bright ink and rich fragrance, has been produced using traditional methods for over a century [24] - The production process involves multiple stages, ensuring high quality and consistency in the final product [24] Group 12 - Rongbaozhai, a century-old store specializing in writing materials, is known for its woodblock printing and restoration techniques, both recognized as national intangible cultural heritage [27] - The store's restoration skills are considered top-notch both domestically and internationally [27] Group 13 - The gold lacquer inlay technique combines gold lacquer, inlay, and decoration, representing the pinnacle of Chinese lacquer art [29] - This craft reflects the spirit of craftsmanship that has been passed down through generations [29] Group 14 - The Yongding River is considered the mother river of Beijing, playing a crucial role in the city's culture and history [31] - The river's legends encompass various narratives that highlight its significance in irrigation and flood management [31] Group 15 - He’s pig face dish, recognized as an intangible cultural heritage, has been refined over four generations, combining local flavors and culinary techniques [33] - The dish is prepared with over twenty spices and requires extensive cooking time, making it a unique culinary experience [33] Group 16 - Ruifuxiang's traditional Chinese clothing craftsmanship has been passed down for over a century, emphasizing a comprehensive service from material selection to finished garments [35] - The production process involves over 100 detailed steps, showcasing a unique Beijing style [35] Group 17 - Daiyuexuan, established in 1916, specializes in making Huabi brushes known for their quality and craftsmanship [37] - The brushes are designed to meet specific writing needs, ensuring a balance of firmness and flexibility [37] Group 18 - Sanyuan Meiyuan recreates imperial recipes, making traditional dairy products accessible to the public [39] - The production techniques are rooted in historical methods, ensuring authenticity and quality [39] Group 19 - The colorful clay figurines of Peking Opera are a notable intangible cultural heritage, showcasing traditional craftsmanship through various artistic processes [42] - The figurines are characterized by their vivid colors and lifelike representations of opera characters [42] Group 20 - The ancient flower lantern-making technique involves multiple steps, allowing for personalized creations that reflect traditional craftsmanship [44] - The workshop offers hands-on experiences, promoting cultural heritage through interactive learning [44]

2月2日，2026年春运大幕开启。北京朝阳站交通枢纽内，旅客们惊喜地发现，全聚德、同仁堂、张一 元、百年义利等十余家中华老字号品牌携经典产品集中亮相，让旅客们可以在上车前带走一份北京礼 物。从2月2日至元宵节前后，将有120余场活动在"八站两场"地区接续上演。 今年，市重点站区管委会推进春节市场"文商旅展"融合发展，设计"'京'彩站区·精彩汇集"新春老字号非 遗市集、"书香站区"全民阅读活动、"博物馆进站区"文博活动、文艺快闪互动演出、"旅客身边人"服务 保障五大板块，从2月2日至元宵节前后，共计120余场活动在"八站两场"地区接续上演。 "旅客可以在北京站候车大厅欣赏体验珐琅彩的非遗工艺，与南站地区'福马送春'景观花灯打卡拍照， 在北京北站、北京清河站地区邂逅延庆区非遗民俗表演，在副中心交通枢纽的生肖展、年画展里品味传 统文化创新表达……"市重点站区管委会宣传处处长李钒说，让每一位市民旅客在归途中感受首都温 度，在旅途中邂逅文化之美，满怀喜悦奔赴万家灯火里的团圆时刻。 来源：北 京日报客户端 记者注意到，现场70余个摊位全部启用，除老字号品牌外，密云、怀柔、平谷等北京远郊区县也带来自 己的特产，还有滑雪度假 ...