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门店仅剩150家 生鲜电商呆萝卜2020年破产重整
Bei Jing Shang Bao· 2025-07-28 03:02
Core Insights - The company, Dailorobo, is attempting to restart operations by recruiting warehouse staff in Hefei after facing financial difficulties and entering bankruptcy restructuring in 2020 [1][2][4] - Currently, Dailorobo has approximately 150 stores remaining in Hefei, down from nearly 600 stores in November 2019, indicating a significant decline in its market presence [2][3] - The company has faced challenges due to competition from community group buying and other fresh food retailers, making it difficult to regain its previous market position [1][7] Store Operations - Dailorobo's remaining stores in Hefei are operational, offering a wide range of products including fruits, vegetables, and daily necessities, while stores in other cities like Wuhu have closed or are severely limited in product offerings [2][4] - The company is currently hiring around 10 sorting and distribution staff, with salaries starting at 4,000 yuan in the first month [2][5] Financial and Operational Challenges - Dailorobo's financial troubles began in late 2019, leading to a bankruptcy restructuring process in early 2020, with over 200,000 users holding a total balance of approximately 63.26 million yuan on the app [4][5] - Many users are still unable to withdraw their balances, causing dissatisfaction among consumers [4][5] Market Competition - The rise of community group buying platforms has intensified competition, putting pressure on Dailorobo's traditional store model, which relies heavily on physical locations [7][8] - Industry experts suggest that Dailorobo's challenges stem from internal management issues, but there remains potential for recovery if the company can improve user experience and product offerings [7][8] Future Outlook - Dailorobo's future plans and user engagement metrics remain unclear, as the company has not provided updates on its market strategy [6] - Competitors are capitalizing on Dailorobo's struggles, with some of its closed stores being absorbed by other platforms [6][7]