Core Viewpoint - The company emphasizes its commitment to employee welfare through unique initiatives that support employees' families, reflecting its corporate culture of "love and responsibility" [1][2][3] Group 1: Employee Welfare Initiatives - The company has implemented a "parental support allowance" since 2010, providing monthly financial support to employees' parents who are over 60 years old, directly deposited into their accounts [2] - This initiative aims to alleviate the financial burden on employees and enhance their parents' understanding of the company's values [2][3] - The allowance has expanded to include marketing staff since 2012 and has seen increased standards in 2017, benefiting thousands of employees' parents [2] Group 2: Family-Centric Policies - The company has developed a series of caring policies, including birthday gifts for employees' parents, "birthday leave" for employees to accompany their parents, and gifts for employees' children on Children's Day [3] - These measures integrate traditional Chinese values of filial piety with modern corporate management, promoting a culture of care within the organization [3] - The chairman emphasizes the importance of considering what the company can do for employees rather than solely expecting loyalty from them [3]