Core Insights - The IP derivative products have become essential carriers for cultural content dissemination, unique experiences, and audience engagement both online and offline [1] - The market for IP derivative products is transitioning from rapid growth to structural differentiation, driven by frequent cultural and sports events and the emotional value preferences of Generation Z [4] Group 1: Market Trends - The official licensed merchandise stores for the 15th National Games and the Special Olympics have opened over 200 locations across major cities, primarily in landmarks and transportation hubs [2] - The sales of IP derivative products are maturing, with companies like Guangdong Ha Yi Dai Toy Co., Ltd. serving as licensed producers and retailers for major events [2][3] - The integration of traditional scenes with IP derivative products is becoming more common, enhancing marketing and promotional efforts [3] Group 2: Consumer Behavior - The target demographic for trendy toys includes young adults aged 18 to 35, who appreciate cultural stories and design [3] - A significant portion of customers at the IP derivative stores for the 15th National Games and "Su Chao" events are adults, indicating a broader appeal beyond children [3] Group 3: Strategic Development - The IP derivative market is characterized by a "high heat, low barrier, weak sustainability" contradiction, with many companies treating it as a short-term profit tool [4] - Long-term success in the IP derivative market requires a shift from "traffic dependence" to "value accumulation," creating a closed-loop ecosystem of content, derivatives, experiences, and user engagement [4] Group 4: Policy Support - National and local policies are increasingly supporting the design, production, and sales of IP derivative products, promoting the integration of traditional culture into product design [8][9] - Initiatives in provinces like Shandong and Hubei encourage independent development and cross-industry collaboration in cultural creative product development [8][9] Group 5: Future Directions - Companies are focusing on enhancing the full-chain development and channel layout of IP derivatives, with strategic partnerships for innovative product development [10] - The future of IP derivatives lies in creating unique, narrative-driven products that resonate with consumers, leveraging technology for enhanced engagement [9][10]