2025年潮玩交易迎来爆发式增长，二季度平台订单量同比提升330.2%，交易额增长309.7%，潮玩文化 从小众圈层向大众消费加速渗透。国内潮玩市场由中国原创IP主导，上半年仅有4个海外IP进入潮玩销 量榜前20。 当前，IP潮玩市场呈现出两极分化加速趋势，原创IP迎来黄金"上位期"。越"不乖"越畅销，叛逆不羁、 气质反骨的IP销量持续攀升，引来大批主力消费人群集体买单。 随着消费者对体验式消费需求的增长，巨星传奇结合市场趋势和大众偏好，不仅围绕周杰伦官方二次元 IP形象"周同学"进行深度运营及商业化，更切入原创IP市场，进一步丰富自身IP矩阵。 9月19日，巨星传奇的"百位国际潮流艺术家共创计划"在武汉迎来全球首次线下落地，艺术展由来自中 国、美国、泰国等18位不同文化背景的国际潮流艺术家对其进行全新艺术品和衍生品创作，这是公司在 IP运营领域迈出国际化的关键一步。 有分析认为，此次"WAKAEMO"的推出，是巨星传奇对潮玩市场个性化与情感消费趋势的卡位，也是 其构建自主IP生态的关键一步。通过打造具有独立世界观与情感内核的原创IP，巨星传奇正强化内容创 造的核心竞争力，使其IP矩阵不仅"扩大"，更向着"深 ...

Core Insights - The company, Giant Star Legend, has expanded its IP matrix by launching a new original IP character "WAKAEMO" [1] - The limited-time pop-up store for the brand "Zhou Classmate Black Label" opened in Shanghai and will run until November 30 [1] - The new IP "WAKAEMO" is designed to resonate with human emotions and is characterized as cold, stable, and somewhat awkward, serving as an emotional companion [1] Product Launch and Market Trends - The pop-up event will feature a range of new products including pillows, bags, and eye masks, along with limited edition gift boxes [3] - Fans holding tickets from Jay Chou's concert can receive exclusive themed stickers at the store [3] - According to the "2025 Xianyu Trendy Toy Consumption Insight Report," the trendy toy market is expected to see explosive growth, with a 330.2% increase in order volume and a 309.7% rise in transaction value in Q2 [3] Industry Dynamics - The domestic trendy toy market is currently dominated by Chinese original IPs, with only four overseas IPs making it to the top 20 sales list in the first half of the year [3] - The market is experiencing a polarization trend, with original IPs entering a golden period of growth, particularly those that are rebellious and unique [3] - The company is strategically positioning itself in the personalized and emotional consumption trends of the trendy toy market [4] Strategic Initiatives - Giant Star Legend is deepening its operations around Jay Chou's official IP while also entering the original IP market to enrich its IP matrix [4] - The company launched a global co-creation plan with international trendy artists, marking a significant step towards internationalization in IP operations [4] - The introduction of "WAKAEMO" is seen as a crucial step in building a sustainable IP ecosystem, enhancing the company's core competitiveness in content creation [4]