Core Insights - The launch of the new original IP character "WAKAEMO" by the company represents a strategic move to capitalize on the trends of personalized and emotional consumption in the潮玩 market [1][3] - The潮玩 market is experiencing explosive growth, with a 330.2% year-on-year increase in platform order volume and a 309.7% increase in transaction value in the second quarter [2] - The company is expanding its IP matrix by not only focusing on the official二次元 IP image of Jay Chou but also entering the original IP market to enhance its offerings [2][3] Group 1 - The "WAKAEMO" character is designed as an emotional carrier for the brand, with a unique personality that resonates with consumers' unexpressed feelings [1] - The company is launching a limited-time pop-up store featuring the "WAKAEMO" character and a range of new products, including pillows and gift boxes, to engage with fans [1] - The pop-up event also includes a promotional offer for fans holding tickets to Jay Chou's concert, enhancing customer engagement [1] Group 2 - The潮玩 market is increasingly dominated by original IPs, with only four overseas IPs making it to the top 20 sales list in the first half of the year [2] - The company is taking steps towards internationalization in IP operations, as evidenced by the global launch of its "Hundred International Trend Artists Co-Creation Plan" in Wuhan [2] - The trend indicates that rebellious and unique IPs are becoming more popular, attracting a significant consumer base [2]

Core Insights - The company, Giant Star Legend, has expanded its IP matrix by launching a new original IP character "WAKAEMO" [1] - The limited-time pop-up store for the brand "Zhou Classmate Black Label" opened in Shanghai and will run until November 30 [1] - The new IP "WAKAEMO" is designed to resonate with human emotions and is characterized as cold, stable, and somewhat awkward, serving as an emotional companion [1] Product Launch and Market Trends - The pop-up event will feature a range of new products including pillows, bags, and eye masks, along with limited edition gift boxes [3] - Fans holding tickets from Jay Chou's concert can receive exclusive themed stickers at the store [3] - According to the "2025 Xianyu Trendy Toy Consumption Insight Report," the trendy toy market is expected to see explosive growth, with a 330.2% increase in order volume and a 309.7% rise in transaction value in Q2 [3] Industry Dynamics - The domestic trendy toy market is currently dominated by Chinese original IPs, with only four overseas IPs making it to the top 20 sales list in the first half of the year [3] - The market is experiencing a polarization trend, with original IPs entering a golden period of growth, particularly those that are rebellious and unique [3] - The company is strategically positioning itself in the personalized and emotional consumption trends of the trendy toy market [4] Strategic Initiatives - Giant Star Legend is deepening its operations around Jay Chou's official IP while also entering the original IP market to enrich its IP matrix [4] - The company launched a global co-creation plan with international trendy artists, marking a significant step towards internationalization in IP operations [4] - The introduction of "WAKAEMO" is seen as a crucial step in building a sustainable IP ecosystem, enhancing the company's core competitiveness in content creation [4]