11月13日，巨星传奇(06683)公告，公司与卖方及配售代理订立配售及认购协议，拟以每股配售价7.2港元配售最多7500万股(包括先旧后新出售股份及独立第 三方股东——Magic Express股份)，公司有条件同意按认购价(相等于配售价)向先旧后新卖方配发及发行认购最多5450万股股份。 假设配售股份获悉数配售，配售股份数目将相当于：本公告日期已发行股份总数约8.36%及认购事项完成后经扩大已发行股份总数约7.88%，所得款项总额 及净额分别为3.92亿港元及3.69亿港元。 根据公司规划，所得款项净额约67.7%(或约2.5亿港元)用于举办国际知名艺人演唱会及展览；约16.25%(或约0.6亿港元)用于创建独有的明星IP及相关IP内 容，包括但不限于与具有国际影响力的崭新IP签约合作；约6.05%(或约0.22亿港元)用于研发及采购食品及饮品产品；约9.99%(或约0.37亿港元)用于一般营运 资金及其他一般企业用途。 加速构建多元化IP生态，构建"IP+"矩阵 此次所得资金的用途中，使用金额占比最大的"举办国际知名艺人演唱会及展览"，与公司近期全球化IP战略紧密衔接。11月3日，巨星传奇发布公告，宣布 ...

Core Viewpoint - The stock price of Giant Star Legend (6683.HK) surged over 10% following the announcement of its investment in the South Korean talent agency Galaxy, acquiring up to 7% of its issued share capital through an industrial fund [2][6]. Investment Details - The company invested $8 million to acquire a 16% stake in the industrial fund, with the remaining equity held by two independent third parties [2]. - The investment is seen as a strategic move to enhance Giant Star Legend's global IP layout [6]. Strategic Implications - This investment is expected to deepen the connection between Giant Star Legend and top international star IPs, contributing to the creation of a "global IP development and operation platform" [7]. - The company has been expanding its IP matrix, with its major star IPs, including "Zhou Classmate" and "Liu Coach," accumulating a fan base of 280 million [7]. Market Positioning - Galaxy owns globally influential artists such as G-Dragon, Kim Jong-kook, and Song Kang-ho, which will support Giant Star Legend's expansion into Asian and global markets [6][7]. - The collaboration is anticipated to enhance brand recognition and create more global cooperation opportunities [7]. Recent Performance - The stock price of Giant Star Legend has shown significant volatility, previously surging over 160% when Zhou Jielun entered Douyin as "Zhou Classmate" [8]. - The company is actively building a "IP + product + technology + channel" global ecosystem, with the investment in Galaxy being a key part of this strategy [8]. Future Collaborations - Giant Star Legend plans to collaborate with Galaxy in various areas, including global concert tours, large-scale themed exhibitions, and the development of artist IP and derivative products [8]. - This partnership will leverage Galaxy's artist resources and Giant Star Legend's capabilities in IP creation and full-chain operation to scale commercial projects globally [8].

Core Viewpoint - The investment by the company in Galaxy, a prominent South Korean talent agency, is expected to enhance its global IP strategy and create synergistic benefits through strategic collaborations with Galaxy's artists [1][4][5]. Group 1: Investment Details - The company has acquired up to 7% of Galaxy's issued share capital through an industry fund, investing $8 million for a 16% stake in the fund, with the remainder held by independent third parties [1]. - Following the announcement, the company's stock price surged over 10% [1]. Group 2: Strategic Implications - The partnership with Galaxy is anticipated to facilitate various collaborative opportunities, including exhibitions, concerts, and the development of artist IP and derivative products [4][6]. - The investment is viewed as a critical step in the company's global IP layout, aiming to deepen ties with top international star IPs and enhance its global market presence [5][6]. Group 3: Market Position and IP Strategy - The company has been expanding its IP matrix, with its star IPs, including "周同学" and "刘教练," amassing a total fan base of 280 million [5]. - The company has successfully licensed the "周同学" IP across five sectors, generating over 1 billion in sales from collaborative products [5]. - The collaboration with Galaxy is expected to strengthen the company's brand influence and open up more global cooperation opportunities [6][7]. Group 4: Future Prospects - The company plans to leverage Galaxy's artist resources to execute global projects, including world tours and large-scale exhibitions, enhancing its operational capabilities in IP creation and management [7]. - By becoming a strategic shareholder in Galaxy, the company aims to systematically connect with a diverse and mature international IP resource pool, supporting the construction of a global IP development and operation platform [7].

"WAKAEMO"外形设计灵感来自三心幸运草。"WAKAEMO"来自遥远星球上的"情绪森林"，通过三心 频率感知人类情绪。 格隆汇9月29日｜巨星传奇(6683.HK)宣布推出全新原创IP形象"WAKAEMO"，不断扩大IP矩阵。上周六 (27日)，巨星传奇旗下潮流品牌"周同学黑标"限时快闪店在大上海时代广场连卡佛一楼中庭正式揭幕， 此次限时快闪活动将持续至11月30日。开业当日，巨星传奇全新原创IP"WAKAEMO"及其限定玩偶也重 磅首发。 ...

2025年潮玩交易迎来爆发式增长，二季度平台订单量同比提升330.2%，交易额增长309.7%，潮玩文化 从小众圈层向大众消费加速渗透。国内潮玩市场由中国原创IP主导，上半年仅有4个海外IP进入潮玩销 量榜前20。 当前，IP潮玩市场呈现出两极分化加速趋势，原创IP迎来黄金"上位期"。越"不乖"越畅销，叛逆不羁、 气质反骨的IP销量持续攀升，引来大批主力消费人群集体买单。 随着消费者对体验式消费需求的增长，巨星传奇结合市场趋势和大众偏好，不仅围绕周杰伦官方二次元 IP形象"周同学"进行深度运营及商业化，更切入原创IP市场，进一步丰富自身IP矩阵。 9月19日，巨星传奇的"百位国际潮流艺术家共创计划"在武汉迎来全球首次线下落地，艺术展由来自中 国、美国、泰国等18位不同文化背景的国际潮流艺术家对其进行全新艺术品和衍生品创作，这是公司在 IP运营领域迈出国际化的关键一步。 有分析认为，此次"WAKAEMO"的推出，是巨星传奇对潮玩市场个性化与情感消费趋势的卡位，也是 其构建自主IP生态的关键一步。通过打造具有独立世界观与情感内核的原创IP，巨星传奇正强化内容创 造的核心竞争力，使其IP矩阵不仅"扩大"，更向着"深 ...