回顾2025年，巨星传奇围绕"IP+"融合模式加速推进全球IP生态构建，在持续巩固"IP+文旅商体验"融合业态的同时，前瞻布局"IP+AI+机器人"新蓝海，推动 IP商业价值在更广阔场景中反复释放。 12月22日，巨星传奇（6683.HK）在格隆汇"金格奖"年度卓越公司评选中荣获"年度成长价值奖"。该奖项的授予既是对公司IP长效运营能力与阶段性经营成 果的高度认可，也反映出市场对其长期成长潜力积极预期。 构建全球IP生态池，前瞻卡位稀缺资源 自2017年成立以来，巨星传奇（6683.HK）始终聚焦IP创造与营运，并以IP赋能驱动AI+机器人及健康生活新消费业务的协同发展。在IP打造方面，公司深度 绑定周杰伦、刘畊宏等头部艺人资源，成功孵化"周同学""刘教练"等现象级IP，累计粉丝覆盖超过2.8亿人次，构筑起高黏性的IP生态基本盘。 今年以来，巨星加速构建全球IP生态池。一方面战略入股权志龙经纪公司Galaxy，提前锁定全球顶级艺人资源；另一方面战略入股国家体育场（鸟巢），打 通国家级演出场景的长期合作通道。依托"顶级IP × 顶级场景"的稀缺组合，公司得以深度嵌入全球头部艺人与大型活动的合作链条，持续打造差异 ...

Core Viewpoint - The company is undertaking a significant capital operation through a share placement to enhance its global IP ecosystem and strengthen its long-term strategic positioning [1][7]. Group 1: Capital Raising and Allocation - The company plans to place up to 75 million shares at a price of HKD 7.2 per share, potentially raising a total of HKD 392 million, with a net amount of HKD 369 million after expenses [1]. - Approximately 67.7% of the net proceeds (around HKD 250 million) will be allocated to hosting international concerts and exhibitions, aligning with the company's global IP strategy [2][1]. - Other allocations include 16.25% for creating unique star IPs, 6.05% for R&D in food and beverage products, and 9.99% for general working capital [1]. Group 2: Strategic Partnerships and IP Development - The company is accelerating its global IP strategy by acquiring up to 7% of the shares in the Korean talent agency Galaxy, which manages globally influential artists [2]. - A joint venture with Yushutech will focus on developing consumer-level IP robots and related products, showcasing the integration of IP with technology [2][4]. - The partnership aims to enhance the company's IP capabilities and market presence through innovative product offerings [4]. Group 3: Ongoing Capital Operations - This share placement marks the second significant capital operation within six months, following a previous placement that raised approximately HKD 324 million for expanding IP self-operated products [5]. - The company is actively enhancing its IP business strategy, including launching collaborative projects with international artists and expanding its IP ecosystem [5][6]. - Recent acquisitions, such as a stake in the National Stadium, are part of a strategy to create a sustainable ecosystem that supports both IP development and operational growth [5]. Group 4: Market Perception and Future Outlook - The board views this capital operation as a strategic move to optimize the capital structure and broaden the investor base, reinforcing the company's long-term growth potential [7]. - Analysts have noted a significant revaluation of the company, transitioning from an "IP creator and operator" to a "happiness experience ecosystem operator," with target prices being adjusted upwards [7].

Core Viewpoint - The stock price of Giant Star Legend (6683.HK) surged over 10% following the announcement of its investment in the South Korean talent agency Galaxy, acquiring up to 7% of its issued share capital through an industrial fund [2][6]. Investment Details - The company invested $8 million to acquire a 16% stake in the industrial fund, with the remaining equity held by two independent third parties [2]. - The investment is seen as a strategic move to enhance Giant Star Legend's global IP layout [6]. Strategic Implications - This investment is expected to deepen the connection between Giant Star Legend and top international star IPs, contributing to the creation of a "global IP development and operation platform" [7]. - The company has been expanding its IP matrix, with its major star IPs, including "Zhou Classmate" and "Liu Coach," accumulating a fan base of 280 million [7]. Market Positioning - Galaxy owns globally influential artists such as G-Dragon, Kim Jong-kook, and Song Kang-ho, which will support Giant Star Legend's expansion into Asian and global markets [6][7]. - The collaboration is anticipated to enhance brand recognition and create more global cooperation opportunities [7]. Recent Performance - The stock price of Giant Star Legend has shown significant volatility, previously surging over 160% when Zhou Jielun entered Douyin as "Zhou Classmate" [8]. - The company is actively building a "IP + product + technology + channel" global ecosystem, with the investment in Galaxy being a key part of this strategy [8]. Future Collaborations - Giant Star Legend plans to collaborate with Galaxy in various areas, including global concert tours, large-scale themed exhibitions, and the development of artist IP and derivative products [8]. - This partnership will leverage Galaxy's artist resources and Giant Star Legend's capabilities in IP creation and full-chain operation to scale commercial projects globally [8].

Core Viewpoint - The investment by the company in Galaxy, a prominent South Korean talent agency, is expected to enhance its global IP strategy and create synergistic benefits through strategic collaborations with Galaxy's artists [1][4][5]. Group 1: Investment Details - The company has acquired up to 7% of Galaxy's issued share capital through an industry fund, investing $8 million for a 16% stake in the fund, with the remainder held by independent third parties [1]. - Following the announcement, the company's stock price surged over 10% [1]. Group 2: Strategic Implications - The partnership with Galaxy is anticipated to facilitate various collaborative opportunities, including exhibitions, concerts, and the development of artist IP and derivative products [4][6]. - The investment is viewed as a critical step in the company's global IP layout, aiming to deepen ties with top international star IPs and enhance its global market presence [5][6]. Group 3: Market Position and IP Strategy - The company has been expanding its IP matrix, with its star IPs, including "周同学" and "刘教练," amassing a total fan base of 280 million [5]. - The company has successfully licensed the "周同学" IP across five sectors, generating over 1 billion in sales from collaborative products [5]. - The collaboration with Galaxy is expected to strengthen the company's brand influence and open up more global cooperation opportunities [6][7]. Group 4: Future Prospects - The company plans to leverage Galaxy's artist resources to execute global projects, including world tours and large-scale exhibitions, enhancing its operational capabilities in IP creation and management [7]. - By becoming a strategic shareholder in Galaxy, the company aims to systematically connect with a diverse and mature international IP resource pool, supporting the construction of a global IP development and operation platform [7].

Core Viewpoint - The company, Giant Star Legend (6683.HK), is expanding its IP matrix by launching a new original IP character named "WAKAEMO" [1] Group 1: New Product Launch - Giant Star Legend has unveiled its new original IP character "WAKAEMO" during a pop-up event at the Shanghai Times Square [1] - The pop-up store for the trendy brand "Zhou Tongxue Black Label" will be open until November 30 [1] - The character "WAKAEMO" is inspired by a three-leaf clover design and is said to originate from an "emotion forest" on a distant planet [1]

Core Insights - The launch of the new original IP character "WAKAEMO" by the company represents a strategic move to capitalize on the trends of personalized and emotional consumption in the潮玩 market [1][3] - The潮玩 market is experiencing explosive growth, with a 330.2% year-on-year increase in platform order volume and a 309.7% increase in transaction value in the second quarter [2] - The company is expanding its IP matrix by not only focusing on the official二次元 IP image of Jay Chou but also entering the original IP market to enhance its offerings [2][3] Group 1 - The "WAKAEMO" character is designed as an emotional carrier for the brand, with a unique personality that resonates with consumers' unexpressed feelings [1] - The company is launching a limited-time pop-up store featuring the "WAKAEMO" character and a range of new products, including pillows and gift boxes, to engage with fans [1] - The pop-up event also includes a promotional offer for fans holding tickets to Jay Chou's concert, enhancing customer engagement [1] Group 2 - The潮玩 market is increasingly dominated by original IPs, with only four overseas IPs making it to the top 20 sales list in the first half of the year [2] - The company is taking steps towards internationalization in IP operations, as evidenced by the global launch of its "Hundred International Trend Artists Co-Creation Plan" in Wuhan [2] - The trend indicates that rebellious and unique IPs are becoming more popular, attracting a significant consumer base [2]