Core Viewpoint - The price of branded gold jewelry continues to decline due to the high-level correction of international gold prices, impacting pricing strategies of several brands [1] Group 1: Price Changes - On March 24, the price of Chow Tai Fook was reported at 1346 CNY per gram, a decrease of 29 CNY per gram compared to the previous day [1] - Chow Sang Sang's price was 1350 CNY per gram, while Lao Feng Xiang's price was 1345 CNY per gram [1] Group 2: Impact on Pricing Strategies - The fluctuating gold prices have disrupted the price increase plans of some brands, leading to multiple delays in Chow Tai Fook's "fixed price" product adjustment plans [1] - Several Chow Tai Fook stores in Beijing confirmed that the price adjustment plan has indeed been postponed, awaiting further instructions from headquarters [1] Group 3: Current Pricing Situation - Stores have received new price tags from headquarters but have not yet changed them, indicating that current "fixed price" products are generally more expensive than the current gold price [1] - The cost of production is also higher compared to the price calculated by weight, reflecting the significant recent decline in gold prices [1]