Core Insights - The article discusses the rising trend of "one-plate frozen meals" in Japan, highlighting their convenience and growing market presence as a solution for busy consumers [3][8][16] Market Overview - The market for "one-plate frozen meals" is projected to reach 13 billion yen (approximately 630 million RMB) in 2024, representing a 1.5 times increase from 2023 and a sevenfold growth since 2019 [8][16] - Major players in the market include NIPPN, Nissui, Nichirei, and Ajinomoto, with NIPPN holding a significant market share of about two-thirds in the "one-plate frozen meals" category [2][5] Product Features - "One-plate frozen meals" combine staple foods, meat, and vegetables, allowing consumers to heat and serve a complete meal in about six minutes [10][14] - These products are designed to be visually appealing and nutritious, with brands focusing on diverse ingredients and attractive presentation [19][29] Consumer Trends - The concept of "time-efficient meals" (タイパ飯) has gained popularity, reflecting consumers' desire for quick and satisfying meal solutions [10][16] - The demand for "one-plate frozen meals" has surged due to increased home dining needs, particularly during the pandemic, as consumers seek convenient meal options [16][17] Distribution and Pricing - Brands are adopting subscription services for home delivery of "one-plate frozen meals," making it easier for consumers to access these products without leaving home [17][39] - The price range for these meals typically falls between 400 to 750 yen (approximately 19.6 to 36.7 RMB), comparable to convenience store bento options [18][17] Innovation and Development - Companies are continuously innovating their product offerings, with new flavors and meal combinations being introduced regularly to cater to diverse consumer preferences [23][24] - The focus on quality and taste is evident, with brands employing culinary techniques to enhance the flavor and presentation of their frozen meals [26][27]