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在过去，冻品市场是品牌的天下。那些知名度高、市场份额大的品牌，凭借着强大的品牌影响力、广泛的销售渠道和成熟的市场推广策略，占据 了大部分的市场份额。经销商们只需代理这些品牌，就能借助品牌的力量轻松地将产品销售出去，获得可观的利润。 可是近年来，这种情况发生了巨大的变化。大品牌为了进一步扩大市场份额，不断加强对经销商的控制和管理，比如提高代理门槛、增加销售任 务，甚至是压缩经销商的利润空间。同时，大品牌之间的竞争也日益激烈，为了争夺市场，价格战屡见不鲜，这使得经销商的经营压力越来越 大。 与此同时，市场格局的剧变也正在重塑整个冻品产业链。 在当今的冻品市场上，一场深刻的变革正在悄然发生。 曾经，冻品经销商们依赖代理知名品牌来获取稳定的利润和市场份额。然而，随着市场环境的不断变化，他们正面临着前所未有的挑战。一些大 品牌的强势压迫，以及各种市场因素的挤压，让许多冻品经销商不得不重新审视自己的经营策略。 在这样的背景下，贴牌做自营品牌逐渐成为了众多经销商眼中的新出路。 01 冻品市场变局下的经销商之困 "十年前，做冻品代理就像是捧了个金饭碗。"做了十五年冻品生意的老王回忆道，"现在？能保住生意就不错了。"这番感慨道 ...

Core Insights - The article discusses the rising trend of "one-plate frozen meals" in Japan, highlighting their convenience and growing market presence as a solution for busy consumers [3][8][16] Market Overview - The market for "one-plate frozen meals" is projected to reach 13 billion yen (approximately 630 million RMB) in 2024, representing a 1.5 times increase from 2023 and a sevenfold growth since 2019 [8][16] - Major players in the market include NIPPN, Nissui, Nichirei, and Ajinomoto, with NIPPN holding a significant market share of about two-thirds in the "one-plate frozen meals" category [2][5] Product Features - "One-plate frozen meals" combine staple foods, meat, and vegetables, allowing consumers to heat and serve a complete meal in about six minutes [10][14] - These products are designed to be visually appealing and nutritious, with brands focusing on diverse ingredients and attractive presentation [19][29] Consumer Trends - The concept of "time-efficient meals" (タイパ飯) has gained popularity, reflecting consumers' desire for quick and satisfying meal solutions [10][16] - The demand for "one-plate frozen meals" has surged due to increased home dining needs, particularly during the pandemic, as consumers seek convenient meal options [16][17] Distribution and Pricing - Brands are adopting subscription services for home delivery of "one-plate frozen meals," making it easier for consumers to access these products without leaving home [17][39] - The price range for these meals typically falls between 400 to 750 yen (approximately 19.6 to 36.7 RMB), comparable to convenience store bento options [18][17] Innovation and Development - Companies are continuously innovating their product offerings, with new flavors and meal combinations being introduced regularly to cater to diverse consumer preferences [23][24] - The focus on quality and taste is evident, with brands employing culinary techniques to enhance the flavor and presentation of their frozen meals [26][27]

Core Viewpoint - The entry of Qiaqia Food into the ice cream market with its new seed ice cream product aims to attract the younger demographic, but the company faces significant challenges in distribution and market competition [2][5][10]. Group 1: Product Launch and Market Presence - Qiaqia Food has launched a new seed ice cream product, featuring flavors like melon seed ice cream and caramel seed ice cream, targeting the frozen food segment [2][3]. - The product is currently in the trial sales phase, available on platforms like JD, Tmall, and Pinduoduo, with a price of approximately 7 yuan per 60g unit [3][5]. - Despite the online presence, the product is reportedly hard to find in mainstream fresh food channels, indicating a lack of effective distribution [5][6]. Group 2: Business Challenges - Qiaqia Food's recent financial performance has been poor, with a 1.13% decline in revenue to 6.806 billion yuan and a 17.7% drop in net profit in 2023, marking the first negative growth since its listing [10][12]. - The company’s core business, sunflower seeds, which accounts for over 60% of revenue, is facing stagnation, with a mere 2.6% growth in 2024 [12][13]. - Increased competition in the sunflower seed market and changing consumer preferences towards healthier snacks have further pressured Qiaqia's traditional product lines [12][13]. Group 3: Strategic Considerations - Qiaqia Food's diversification efforts, including the ice cream venture, reflect a broader strategy to find new growth avenues amid declining core business performance [7][9]. - The company has previously struggled with diversification, as seen in its attempts to enter various snack categories without significant success [7][9]. - The need for effective cold chain logistics and marketing strategies is critical for Qiaqia to succeed in the competitive ice cream market [6][10].

在贸易摩擦加剧的背景下，中国冷冻薯条行业是否会受到影响？近日，作为国产冷冻薯条的头部企业， 雪川农业集团（以下简称"雪川"）相关负责人表示，贸易摩擦不会对国内的冷冻薯条供应产生太大的影 响。雪川自身的海外业务目前并不涉及与美直接贸易，海内外市场整体运营处于稳步增长的态势。 据海关数据，2022年左右，中国冷冻薯条出口量首次超过了进口量。2023年，中国出口13.44万吨冷冻 薯条，位列第九大出口国，相比2018年增长了1565%。2024年，中国冷冻薯条的出口量持续攀升，2024 年前十个月，中国冷冻薯条出口量高达15.51万吨，超过了2023年全年的总量。这标志着我国在全球薯 条产业中的地位发生了转变，从主要依赖国外进口到以国内自主生产为主。 因此，业内专业人士认为，此轮贸易摩擦应该不会对国内冷冻薯条产业的供应产生太大的影响，但是可 能会对薯条对美出口产生一些影响。不过，这种影响也可以通过深耕国内市场，或者开辟其他国际市场 弥补，不会影响大势。 从西餐到多场景应用 薯条多元化消费不断创新 近年来，我国薯条行业迅猛发展，市场规模总体保持增长态势。数据显示，2014-2022年我国薯条市场 规模由280亿元增长 ...