Group 1: Company Performance Overview - In the first half of 2025, the company achieved total meat sales of 1.565 million tons, a year-on-year increase of 3.7% [4] - Total revenue reached 28.5 billion yuan, reflecting a 3.0% year-on-year growth [4] - Net profit attributable to shareholders was 2.3 billion yuan, with a year-on-year increase of 1.2% [4] Group 2: Business Segment Analysis - Fresh products business saw a decline in operating profit due to significant differences in pork market conditions compared to the previous year [4] - Meat products experienced a turnaround in sales and profit growth in Q2, with new channel sales showing strong growth, particularly in convenience stores and online channels [4] - Other business segments, including pig and poultry farming, showed significant revenue growth and reduced losses due to improved breeding performance and lower costs [4] Group 3: Strategic Initiatives for H2 2025 - The company plans to enhance network development and implement market innovation strategies [5] - Focus on optimizing product structure and expanding market networks through differentiated competition [5] - Continued emphasis on digitalization projects to improve supply chain visibility and operational efficiency [5] Group 4: Sales and Marketing Strategies - Q2 saw a 21% year-on-year increase in meat product sales from new channels, which accounted for 17.6% of total sales [7] - The company will continue to reform sales structures and expand customer networks to boost sales [11] - Emphasis on developing high-quality, cost-effective products and enhancing marketing efforts [11] Group 5: Inventory and Product Performance - By the end of Q2, the company's meat product inventory was at a low level compared to previous years [12] - New products such as marinated sausages and the "Delicious Oriental" series received positive market feedback [13]