Group 1: Company Performance Overview - In the first half of 2025, the company achieved total meat sales of 1.565 million tons, a year-on-year increase of 3.7% [4] - Total revenue reached 28.5 billion yuan, reflecting a 3.0% year-on-year growth [4] - Net profit attributable to shareholders was 2.3 billion yuan, with a year-on-year increase of 1.2% [4] Group 2: Business Segment Analysis - Fresh products business saw a decline in operating profit due to significant differences in pork market conditions compared to the previous year [4] - Meat products experienced a turnaround in sales and profit growth in Q2, with new channel sales showing strong growth, particularly in convenience stores and online channels [4] - Other business segments, including pig and poultry farming, showed significant revenue growth and reduced losses due to improved breeding performance and lower costs [4] Group 3: Strategic Initiatives for H2 2025 - The company plans to enhance network development and implement market innovation strategies [5] - Focus on optimizing product structure and expanding market networks through differentiated competition [5] - Continued emphasis on digitalization projects to improve supply chain visibility and operational efficiency [5] Group 4: Sales and Marketing Strategies - Q2 saw a 21% year-on-year increase in meat product sales from new channels, which accounted for 17.6% of total sales [7] - The company will continue to reform sales structures and expand customer networks to boost sales [11] - Emphasis on developing high-quality, cost-effective products and enhancing marketing efforts [11] Group 5: Inventory and Product Performance - By the end of Q2, the company's meat product inventory was at a low level compared to previous years [12] - New products such as marinated sausages and the "Delicious Oriental" series received positive market feedback [13]

Core Viewpoint - The article highlights the shift in consumer behavior towards "new consumption" trends, such as beauty products, IP toys, and pet economy, contrasting with traditional consumption sectors like liquor and dining, which are under pressure. The "new consumption" sector has seen significant growth, with multiple stocks experiencing substantial increases in value in 2024 [2][4]. Group 1: New Consumption Trends - The "new consumption" sector is characterized by a transition from "survival-type" to "self-pleasing" consumption, indicating that consumers are increasingly seeking emotional value and self-expression rather than just meeting basic needs [3][9]. - In 2024, the scale of self-pleasing consumption in China is expected to exceed 4.5 trillion, accounting for 32% of total household consumption, with an 18% year-on-year growth [9]. Group 2: Market Dynamics and Policy Support - The Chinese government has introduced policies to stimulate consumption, including a 1.5 trillion yuan special bond fund to support the replacement of old consumer goods, which has driven sales in sectors like automobiles and home appliances [4]. - The retail sector is facing challenges, with traditional supermarkets experiencing an 11.4% decline in 2024, while companies like Sam's Club and Fat Donglai are thriving, with significant growth in sales [4][5]. Group 3: Investment Opportunities in New Consumption - The article identifies five key segments within the "new consumption" landscape: emotional value, national trend consumption, industrial innovation, health consumption, and technology empowerment [10][12]. - Specific companies within these segments have shown remarkable stock performance, with some experiencing over 300% growth since the beginning of 2024 [13]. Group 4: Comparative Analysis with Japan - The article draws parallels between the evolution of consumption in China and Japan, noting that as Japan's GDP per capita rose, domestic consumption patterns shifted towards self-pleasing and emotional value, a trend that China is currently mirroring [7][9].