Core Insights - The "2026 Beijing Commercial Brand Conference and the Announcement of the 2025 Top Ten Commercial Brands" was held, focusing on "New Demand, New Supply" [1] - The event recognized Xiaobai Xiaobai Group as the "2025 Annual Beijing Commercial Model Innovation Brand" for its innovative business model [1] Group 1: Company Overview - Xiaobai Xiaobai, a pioneer in the "one-person meal" hot pot concept, opened its first restaurant in Beijing in 1999 and has expanded nationwide, successfully listing in Hong Kong in 2014 [2] - The company has faced diverse challenges in the restaurant industry in 2025 and has achieved breakthroughs in talent incentives, brand marketing, and business models [2] Group 2: Talent Incentives - In 2025, Xiaobai Xiaobai launched the "Phoenix Return" partner signing events twice, aimed at outstanding employees and talents in the restaurant industry [2] - The partner program allows employees to share in store profits, with over 13 partner stores and more than 50 internal partners by the end of 2025 [2] - Initial partner stores reported a revenue increase of over 30% year-on-year, with profit margins exceeding 30% [2] Group 3: Brand Marketing - In July 2025, Xiaobai Xiaobai collaborated with the internationally recognized IP Doraemon for a themed marketing campaign targeting Gen Z and nostalgic consumers [3] - The campaign featured popular products like the Ice Cup and the "Doraemon Winter Landscape Cup," enhancing emotional connections with consumers [3] Group 4: Business Model Innovation - The company introduced a dual ordering model "Selected A La Carte + Unlimited Eating" under its subsidiary, which leverages a mature supply chain to enhance customer experience [3] - This model caters to both personalized family dining and casual gatherings, offering a wide selection of quality dishes at reasonable prices [3] - Xiaobai Xiaobai's innovative practices have set a benchmark for high-quality development in the industry, earning recognition as a top commercial brand [3]