Core Viewpoint - Taizhou Airport has launched a comprehensive service brand "He Die Fei · First Flight Escort" to enhance the travel experience for first-time flyers, integrating detailed care into every step of the journey [1][6]. Group 1: Service Innovations - The airport provides a customized SMS to first-time flyers, containing essential information such as airport navigation, ticket purchasing channels, baggage check-in guidelines, security check tips, and contact information for inquiries [3]. - A new "Departure Process Card" was introduced in September, featuring a visual guide to check-in, baggage handling, security checks, and boarding, along with a custom airport layout highlighting key locations [3]. - The service team offers "one-on-one" appointment services, guiding passengers through the entire process from check-in to boarding, ensuring a smooth experience [5]. Group 2: Customer Experience - Staff members wear "First Flight Passenger" identification to easily recognize and assist those in need, enhancing the visibility of support services [4]. - The service philosophy emphasizes proactive assistance, with staff trained to ask more questions, provide additional help, and offer continued support throughout the journey [5]. - Feedback from passengers has led to the optimization of 12 service processes, resulting in a 50% increase in efficiency for first-time passenger support [6].