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永辉超市山西太原杏花岭首家“学习胖东来”自主调改店焕新开业
Core Insights - Yonghui Supermarket has opened its first "Learning from Pang Donglai" self-adjustment store in Taiyuan, Shanxi, providing a new shopping experience for local residents [1] - The store underwent a significant product upgrade, with over 65% of the products being newly added, enhancing the proportion of first- and second-tier brands and imported goods [1] - The product structure of the upgraded store closely resembles 80% of Pang Donglai's product structure, including a 25% increase in fresh food items [1] Product Offerings - The store features a dedicated brand area for Pang Donglai products, including DL craft beer, DL Baofeng liquor, and DL fruit oatmeal crisps, allowing local residents to access quality goods [1] - A variety of local and specialty products have been introduced, such as freshly made local delicacies and popular snacks [1][5] - The fresh produce section includes organic vegetables, high-quality seafood, and seasonal fruits, with a focus on freshness and quality [5][11] Customer Experience Enhancements - The supermarket has implemented personalized services at the meat, poultry, and seafood counters, including free fish scaling and cutting services [3] - Staff have undergone rigorous training to ensure service standards are met, with an average salary increase of nearly 20% for frontline employees [3] - Facilities for employees have been improved, including rest areas and a free cafeteria, as part of the "Craftsman Plan" to develop a skilled workforce [3] Marketing and Events - The supermarket is set to launch its annual "717 Good Eating Festival," focusing on quality consumption and featuring over 100 new quality products [11] - The festival will include food tasting events and immersive shopping experiences for consumers, enhancing brand engagement [11]