学习胖东来

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永辉超市山西太原杏花岭首家“学习胖东来”自主调改店焕新开业
Zhong Guo Jin Rong Xin Xi Wang· 2025-07-08 12:05
Core Insights - Yonghui Supermarket has opened its first "Learning from Pang Donglai" self-adjustment store in Taiyuan, Shanxi, providing a new shopping experience for local residents [1] - The store underwent a significant product upgrade, with over 65% of the products being newly added, enhancing the proportion of first- and second-tier brands and imported goods [1] - The product structure of the upgraded store closely resembles 80% of Pang Donglai's product structure, including a 25% increase in fresh food items [1] Product Offerings - The store features a dedicated brand area for Pang Donglai products, including DL craft beer, DL Baofeng liquor, and DL fruit oatmeal crisps, allowing local residents to access quality goods [1] - A variety of local and specialty products have been introduced, such as freshly made local delicacies and popular snacks [1][5] - The fresh produce section includes organic vegetables, high-quality seafood, and seasonal fruits, with a focus on freshness and quality [5][11] Customer Experience Enhancements - The supermarket has implemented personalized services at the meat, poultry, and seafood counters, including free fish scaling and cutting services [3] - Staff have undergone rigorous training to ensure service standards are met, with an average salary increase of nearly 20% for frontline employees [3] - Facilities for employees have been improved, including rest areas and a free cafeteria, as part of the "Craftsman Plan" to develop a skilled workforce [3] Marketing and Events - The supermarket is set to launch its annual "717 Good Eating Festival," focusing on quality consumption and featuring over 100 new quality products [11] - The festival will include food tasting events and immersive shopping experiences for consumers, enhancing brand engagement [11]
物美拱墅万达店焕新亮相
Hang Zhou Ri Bao· 2025-06-24 02:26
Core Viewpoint - The opening of the upgraded Wumart store in Hangzhou's Gongshu Wanda marks a significant transformation aimed at enhancing customer experience and product offerings through the "Learning from Pang Dong Lai" initiative [2][3]. Group 1: Store Upgrades and Customer Experience - The store features a dedicated area for Pang Dong Lai products, including popular items like instant oatmeal and local snacks, creating an inviting shopping environment [3][5]. - Customers can enjoy free samples of various products, and the store emphasizes transparency with on-site food preparation and safety measures [3][4]. - The store has implemented various customer service enhancements, such as providing disposable gloves and utensils, and ensuring daily freshness of products through clear signage [4]. Group 2: Product and Employee Changes - Approximately 70% of the old products have been replaced, introducing over 80% of the product supply chain from Pang Dong Lai, along with local specialties [5]. - Employee wages have been increased by 33%-50%, with a minimum starting salary of 6,000 yuan, and a profit-sharing mechanism has been introduced for staff [5]. - The company plans to monitor the performance of the Gongshu Wanda store closely and may expand the initiative to more locations in Hangzhou and Zhejiang if successful [5].