谈及未来，王水永说："汇川实业将不断推动代工业务向'技术输出'转型，将非洲优质原料与河南 制造技术深度融合，构建'非洲原料—河南制造—全球销售'的模式。公司不仅要卖咖啡，还要卖'咖啡解 决方案'。"(本文来源：经济日报 作者： 夏先清 杨子佩) 汇川实业成立于2019年，公司创始人王水永瞄准全球精品咖啡豆核心产区埃塞俄比亚，借助共 建"一带一路"机遇，与当地建立直采供应链。"我们是中国最早采用埃塞俄比亚全产区咖啡豆的冻干咖 啡企业之一，如今国内埃塞俄比亚冻干咖啡粉80%以上是通过我们公司生产的。现在我们的车间里，烘 焙、冷萃、冻干、罐装全流程设备均实现国产化，冻干咖啡粉年产量也提升至1000吨，成本优势已经转 化为产品竞争力。"王水永说，公司已为国内几十个新茶饮与咖啡品牌提供代工服务，年产值超5亿元。 "代工做得再好，品牌附加值始终是短板。"王水永的危机意识催生了公司实行线上线下"双轨战 略"：2022年，自有品牌上线电商平台，以高性价比与风味多样性迅速打开市场。"我们不打'价格战'， 而是用全链成本把控打'价值战'。"王水永坦言，去年"双11"期间，公司生产的冻干咖啡粉复购率超 40%。 为企业提供"咖啡解 ...

Core Insights - The company has successfully transitioned from coffee OEM to establishing its own brand within three years, leveraging technological innovation and a full industry chain layout to overcome regional limitations [1][2] - The founder highlighted the competitive advantage of combining Chinese manufacturing with East African raw materials, emphasizing the high cost-performance ratio of their products [1][2] - The company has developed a comprehensive "coffee solution" approach, moving beyond just providing freeze-dried coffee powder to offering customized solutions for clients, enhancing its service offerings [3] Company Overview - Established in 2019, the company focuses on sourcing Ethiopian coffee beans and has built a direct procurement supply chain in collaboration with local producers [2] - The company produces over 1,000 tons of freeze-dried coffee powder annually, with more than 80% of domestic Ethiopian freeze-dried coffee powder being produced by them [2] - The annual revenue from OEM services exceeds 500 million yuan, indicating strong market presence and operational scale [2] Product and Market Strategy - The company has implemented a dual-track strategy, launching its own brand on e-commerce platforms in 2022, which has quickly gained market traction due to high cost-performance and diverse flavors [2] - The company emphasizes a "value war" over a "price war," focusing on comprehensive cost control to enhance product competitiveness [2] - During the "Double 11" shopping festival, the repurchase rate for their freeze-dried coffee powder exceeded 40%, showcasing strong customer loyalty [2] Future Direction - The company aims to transform its OEM business into a "technology output" model, integrating high-quality African raw materials with manufacturing capabilities in Henan [3] - The vision includes not only selling coffee but also providing comprehensive "coffee solutions" to clients, enhancing the overall service proposition [3]