Core Insights - The retail industry is undergoing significant changes, with traditional players like Hema and Yonghui Supermarket facing challenges, while local players like Qingmei Group are entering the market with innovative models [1][3]. Group 1: Company Developments - Hema has closed its last warehouse-style membership store in Beijing and three stores in Shanghai, indicating a strategic retreat from certain markets [1]. - Qingmei Group is launching its self-operated supermarket "Pinshang Life" in Shanghai, with plans to open its first store by July 2025 [3]. - Qingmei Group has established a comprehensive supply chain with 11,000 acres of digital vegetable planting bases and eight central kitchen factories in Pudong, ensuring local supply of fresh produce [3][4]. Group 2: Supply Chain and Logistics - Qingmei Group's supply chain allows for a "super fresh chain" that delivers products from farm to store within two hours, ensuring freshness and quality [5][6]. - The company operates a fleet of 600 cold chain delivery vehicles, distributing over 2,000 tons of fresh food daily across Shanghai and surrounding areas [6]. Group 3: Consumer Engagement and Experience - The "Pinshang Life" supermarket features 12 live cooking stations, enhancing the shopping experience with fresh, made-to-order food options [7][8]. - The supermarket employs a "daily clearance" strategy, ensuring that over 800 products are sold on the same day they are stocked, reinforcing its commitment to quality and freshness [10]. Group 4: Market Positioning and Strategy - Qingmei Group's approach focuses on high-quality, locally sourced fresh food, which aligns with increasing consumer demands for freshness and safety [12]. - The company aims to differentiate itself in a crowded market by emphasizing its ability to provide high-quality products through a robust supply chain and innovative retail strategies [12][13].