Core Insights - The article highlights the competitive landscape of instant retail among major e-commerce players, indicating that 2025 is expected to be a pivotal year for the sector as companies shift from price competition to a focus on overall business ecosystem capabilities [1][8]. Group 1: Market Dynamics - On December 25, 2023, 30 stores of Qixian Xiaochu in Beijing received over 16,000 orders, driven by promotional activities such as free chocolate for users [2]. - Major e-commerce platforms like JD.com, Meituan, and Taotian are intensifying their marketing efforts with significant discounts and promotional campaigns ahead of the New Year [3][4]. - The instant retail market in China is projected to reach 971.4 billion yuan in 2023, with expectations to surpass 1 trillion yuan in 2024 and potentially reach 2 trillion yuan by 2030, reflecting an annual growth rate of 12.6% during the 14th Five-Year Plan period [7]. Group 2: Competitive Strategies - JD.com has adopted a strategy focused on quality and zero commission, achieving over 25 million daily orders within 90 days of launching its services, while also offering social security for delivery personnel [4][7]. - Meituan has shifted its focus to instant retail by closing non-core businesses and enhancing its delivery services, with over 30,000 flash warehouses established across 2,800 counties and cities [5][7]. - Alibaba is integrating its resources to enhance its instant retail offerings, with a focus on improving user experience and increasing profitability through innovative business models like the Taobao convenience store [7]. Group 3: Future Outlook - The competition in the instant retail market is expected to evolve beyond mere subsidies and order volumes, emphasizing the importance of ecosystem collaboration, operational precision, and supply chain efficiency [8].

开栏语：2025年，电商行业迈入速度与效率的深水区：京东、美团与阿里火拼"分钟级履约"，感受硬折 扣的深浅；抖音、小红书深挖本地生活增量；AI规模化试验电商场景，优化"无人"服务……步入存量博 弈周期，电商行业的增长逻辑正从过去的规模扩张，转向效率与可持续性。 临近元旦，电商巨头在即时零售上再次玩起花样。在销售活动带动下，12月25日，七鲜小厨北京30家门 店订单量超过1.6万单。与此同时，淘天、美团也挂上"双旦"促销横幅，释放大额会员券。各类节日礼 盒、红酒、休闲零食等品类进入热销期。 今年3月，京东以"品质"心智、0佣金、为骑手买社保等策略举起外卖大旗，杀入对手阵地。上线90天 内，日订单量即突破2500万单，入驻商家超200万。京东外卖高频消费带来的交叉销售影响让阿里也不 再观望，拿出500亿元补贴躬身入局，席卷市场。2025年的暑假，即时零售市场的炮火震耳欲聋，淘宝 闪购、美团的外卖日订单量高峰均突破1亿。 在不少业内人士眼中，2025年是即时零售爆发的元年。今年以来，三大电商巨头在即时零售赛道相互围 追堵截，从单一维度的价格厮杀上升为平台业务生态能力的全局检验，重塑市场格局和消费心智。当市 场规模迈 ...

Core Viewpoint - JD.com is shifting its focus back to the industry itself, avoiding price wars on platforms and emphasizing the optimization of its supply chain to create long-term value [2][4][17] Group 1: Strategic Approach - JD.com's founder Liu Qiangdong emphasizes a decision-making framework called "strategic three questions" for entering new industries, focusing on identifying pain points, leveraging JD's strengths to address them, and ensuring long-term value creation [3][4] - The company aims to avoid entering already saturated markets where competition leads to low profits, instead seeking opportunities in industries with significant dissatisfaction among merchants and consumers [4][5] Group 2: Supply Chain Optimization - JD.com is implementing a "super supply chain" strategy, which involves deep engagement in every aspect of the product lifecycle, from design to after-sales service, to enhance efficiency and reduce costs [4][6] - The company is not merely a platform for transactions but is actively involved in improving product quality and supply chain processes, contrasting with competitors like Alibaba and Meituan that focus on traffic and matchmaking [4][12] Group 3: New Business Ventures - In 2023, JD.com expanded into food delivery and hospitality, launching initiatives like the Seven Fresh Kitchen and focusing on improving supply chain efficiency in these sectors [6][7] - The company is also innovating in the apparel sector by segmenting products into detailed categories based on consumer preferences, leading to higher sales concentration with fewer SKUs [7][8] Group 4: Long-term Value Creation - JD.com operates on a long-term value creation model, prioritizing sustainable profits over short-term gains, and sharing profits with partners to foster a healthy ecosystem [13][14] - The company believes that enhancing the profitability of upstream participants in the supply chain will lead to better investment in innovation and a positive feedback loop [9][10] Group 5: Efficiency and Innovation - JD.com is focused on improving operational efficiency across the supply chain, including logistics and inventory management, to ensure faster delivery and better service [15][16] - The company is leveraging data analytics to optimize inventory placement and streamline operations, aiming to reduce costs and improve service quality [16][17]

Core Insights - JD Group's founder and chairman Liu Qiangdong announced the launch of an independent app for JD Takeout, along with JD Reviews and JD Rankings, promising "never to commercialize" these services [1] Group 1: JD Takeout Performance - Since its launch in March, JD Takeout has rapidly gained traction, collaborating with over 2 million quality restaurants during the recent "Double 11" shopping festival [3] - The top 300 restaurant brands involved in the promotion saw a daily order volume increase of 13 times compared to the first month after the launch of JD Takeout [3] - On November 7, the launch day of its selected popular products, over 6.5 million units were sold within 8 hours [3] Group 2: Impact on Related Businesses - The promotional activities of JD Takeout positively affected related dining sectors, with the affiliated Seven Fresh Kitchen achieving a repurchase rate three times the industry average during the promotion [3] - The traffic generated by JD Takeout also led to a more than 12% increase in order volume for quality restaurants within a 3-kilometer radius [3] - Seven Fresh Food MALL experienced an 80% increase in customer traffic compared to the previous period during the promotion [3]

Core Insights - JD Group reported a strong Q3 performance with revenue exceeding expectations, growing by 14.9% year-on-year to 299.1 billion yuan [1][12] - New business revenues, particularly from JD's food delivery services, surged over 200% year-on-year, reaching 15.59 billion yuan [2][14] - The "Double 11" shopping festival saw significant consumer engagement, with food delivery and other services experiencing a 13-fold increase in daily orders [1][3] Revenue Growth - JD's overall revenue for Q3 was 299.1 billion yuan, marking a 14.9% increase compared to the previous year [1][12] - New business revenue, including food delivery, grew by 214% year-on-year and accelerated from Q2 [2][14] - Service revenue increased by 30.8%, reaching a two-year high and accounting for 24.4% of total revenue [2][14] Business Performance - JD's food delivery service maintained healthy growth, with improvements in operational efficiency leading to reduced investment and better profit margins [2][6] - The introduction of "Seven Fresh Kitchen" has been well-received, maintaining high daily order volumes and contributing to overall business growth [2][3] - The collaboration with over 2 million quality restaurants and top 300 dining brands resulted in a 13-fold increase in daily orders during the "Double 11" period [3][16] Supply Chain and Cost Efficiency - JD's supply chain capabilities significantly reduced procurement costs for merchants, allowing for a commission rate of no more than 5%, compared to over 20% on traditional platforms [5][6] - The implementation of a centralized kitchen and cold chain logistics improved food quality and inventory turnover [5][6] - JD's focus on quality and fair competition aims to support sustainable growth for restaurants, avoiding the pitfalls of low-cost competition [4][5] User Engagement and Market Position - The number of active users surpassed 700 million in October, reflecting strong user growth and shopping frequency [6][14] - JD's multi-engine growth matrix continues to expand, with food delivery services deepening synergies with core retail operations [6][7] - The company aims to create a healthy ecosystem in the food delivery market, emphasizing quality and consumer trust [4][5]

Core Insights - JD's first dining infrastructure brand, Qixian Food Mall, opened in Harbin, showcasing an innovative model of "smart dining + quality takeout" that has proven to be replicable and promotable [1][3] Performance Metrics - Since its opening, Qixian Food Mall has tripled the foot traffic compared to pre-opening levels, achieving nearly 100% shopping conversion rate and a 100% increase in takeout orders [3][10] - The mall's operational success has led to plans for expansion into more cities, with many merchants looking to open additional stores in Harbin [3][15] Consumer Behavior - The mall has successfully attracted a diverse consumer base, with increased evening dining hours and a notable rise in sales, particularly during holidays, where some merchants reported a 15% year-on-year increase in revenue [6][10] - The introduction of features like "100% live kitchen streaming" has enhanced consumer experience and trust, leading to longer dwell times and increased purchase frequency [8][19] Merchant Experience - Merchants have reported significant growth in both dine-in and takeout orders, with some experiencing a rise in average transaction value from 40 yuan to 60 yuan per person [12][15] - The platform's data-driven approach has allowed merchants to optimize their offerings based on local consumer preferences, leading to successful product innovations [12][19] Strategic Expansion - JD plans to replicate the Harbin model in over 10 cities, aiming for a multi-store strategy in the future [17][19] - The collaboration between JD and local merchants is seen as a new model for regional cooperation, enhancing the growth potential for both parties [19]

Core Insights - The "Double 11" shopping festival this year has seen rapid growth in the instant retail sector, characterized by comprehensive category coverage, the emergence of new categories, and high-priced product sales [1][2] - Instant retail is becoming a significant force in driving domestic demand and stimulating consumer potential, leveraging local supply chains to meet the "anytime, anywhere" shopping needs of consumers [1] Group 1: Instant Retail Performance - During the period from October 31 to November 11, Meituan's flash purchase platform achieved record highs in transaction volume, number of orders, and per capita spending, with a nearly 30% increase in per capita spending [1] - Nearly 400 product categories on Meituan's platform saw sales double year-on-year, with leading categories including mobile phones, liquor, sports shoes and clothing, action cameras, and skincare products [1] - Products traditionally suited for e-commerce or offline channels, such as mobile air conditioners, jade, gold, coffee machines, game consoles, platinum, and optical glasses, experienced sales growth exceeding 10 times year-on-year, indicating the rapid acceptance and penetration of instant retail [1] Group 2: Platform Innovations and Collaborations - Taobao Flash Sale participated in the promotion for the first time, leading to significant growth for many dining and non-dining brands, with over 37,000 Tmall brand merchants and 400,000 offline stores involved in the "near and far integration experiment" [2] - Water Mercury Home Textiles saw a 9-fold increase in orders through Taobao Flash Sale after integrating over 50 direct stores, with some stores' flash sale orders accounting for 10% of monthly orders, effectively boosting offline business [2] - JD's diverse layout in instant retail has also yielded results, with JD's delivery service partnering with over 2 million restaurants and daily order volume for leading brands increasing 13 times since launch [2]

Core Insights - JD's "Double 11" sales reached a new high, with a 40% increase in the number of users placing orders and nearly a 60% increase in order volume compared to previous years [1] Segment Summaries - In the food delivery sector, over 2 million quality restaurants joined JD's platform, with the average daily order volume for the top 300 restaurant brands increasing 13 times compared to the first month of their launch [1] - The "Seven Fresh Kitchen" promotion saw a 3-day repurchase rate that was 3 times higher than the industry average, and the order volume for quality restaurants within a 3-kilometer radius increased by over 12% [1] - The "Seven Fresh Food Mall" experienced an 80% increase in foot traffic compared to previous periods [1] - Hotel orders through JD Travel increased nearly 8 times year-on-year, while flight orders grew by 6.3% [1] - JD's home service segment saw a sales increase of over 200%, with self-operated home appliance cleaning orders rising by over 210% [1]

Group 1 - JD Retail has officially established a prepared food business unit, which is on par with other major divisions within the company, indicating a high-level strategic focus on this sector [1] - The core business of the prepared food unit is aimed at developing proprietary brands of prepared food, with recruitment efforts underway for key positions in various food categories [1] - The move into the prepared food market is not new for JD, but the elevation of its strategic importance is noteworthy [1] Group 2 - Since entering the food delivery business in February, JD has rapidly increased its order volume through significant subsidies, achieving over 25 million daily orders during the 618 shopping festival [2] - During the first week of the 11.11 shopping festival, JD's "Seven Fresh Kitchen" significantly boosted order volumes for nearby quality restaurants by over 12% [4] - JD's first restaurant infrastructure brand, "Seven Fresh Food Mall," saw online transaction orders increase by over 150%, while the search volume and order volume for its proprietary brand "Seven Fresh Private Kitchen" surged by over 350% and 400% respectively [4]

Core Insights - JD.com achieved record sales during the 11.11 shopping festival, with a 40% increase in the number of placing users and nearly 60% growth in order volume [1] - The active user growth rate of JD.com’s app ranked first in the industry, receiving the highest consumer satisfaction ratings in terms of product, price, and service [1] Sales Performance - Mobile new product sales increased over 4 times year-on-year, with AI products in the 3C digital category experiencing significant growth: AI tablets up 200%, large-screen AI phones up 150%, and AI glasses, speakers, and home storage up 100% [1] - Home appliances and furniture new product sales grew by 150%, with integrated delivery and installation service orders increasing by over 90% [1] - In the daily necessities and apparel categories, nearly 500 subcategories saw sales growth exceeding 100% [1] - JD Supermarket reported over 30,000 brands with sales growth exceeding 100%, with staple foods and condiments also seeing a 100% increase in sales [1] - The innovative "28-day fresh delivery" service for milk powder led to a 110% increase in related product sales [1] New Business Initiatives - The newly participating innovative business models in the 11.11 event showed strong growth momentum, with JD.com’s food delivery service onboarding over 2 million quality restaurants [2] - The top 300 restaurant brands saw a 13-fold increase in average daily orders during the event compared to the first month of the food delivery service launch [2] - The "Seven Fresh Kitchen" achieved a 3-day repurchase rate that was 3 times the industry average, driving a 12% increase in orders from surrounding quality restaurants [2] - JD Travel reported nearly 8 times growth in hotel orders and a 6.3-fold increase in flight orders year-on-year [2] - JD Home Services saw sales growth exceeding 200%, with self-operated appliance cleaning orders up over 210% and laundry service orders up over 300% [2]