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聚首博鳌共话品牌增长新路径,三希堂品牌咨询梅小龙受邀出席2025企业家博鳌论坛
Sou Hu Cai Jing· 2025-12-08 05:51
Group 1 - The 2025 Boao Forum for Entrepreneurs, held from December 2 to 5, 2025, focuses on the theme "Linking the World, Leading the Future: New Opportunities in the 14th Five-Year Plan" and marks the 10th anniversary of the forum [1] - The forum invites over a thousand representatives from government departments, experts, and leaders of major enterprises to discuss key topics such as new productive forces, digital technology innovation, and global brand strategies [1][4] - Mei Xiaolong, co-founder and Chief Strategy Officer of Chengdu Sanxitang Brand Management Co., is recognized for his contributions to state-owned brand services and shares insights on brand growth strategies at the forum [2][4] Group 2 - Mei Xiaolong emphasizes that new productive forces are not only about technological innovation but also about deeply exploring brand value, advocating for state-owned brands to connect global resources while being rooted in local culture [4] - He highlights the need for state-owned brands to overcome challenges such as rigid brand perceptions and singular value expressions, aiming to transform policy resources into socially relatable narratives [4][9] - The participation of Sanxitang Brand Consulting at the forum is seen as a significant opportunity for high-level dialogue in the state-owned brand service sector, contributing to the growth and transformation of Chinese brands during the 14th Five-Year Plan [3][9] Group 3 - The forum serves as a high-end communication platform for industry leaders to address global industrial trends and core business needs, with Sanxitang planning to enhance collaboration and refine brand growth strategies [6] - Over the next three to five years, Sanxitang aims to empower 10 to 20 national brands to become strong market players, contributing to the high-quality development of Chinese brands [11] - The forum's influence is recognized as a key factor in the evolution of brand strategies in China, providing practical references for state-owned brands to achieve growth and value enhancement on the global stage [9]