谈及参会感受，梅小龙表示，企业家博鳌论坛搭建了跨行业、跨地域的高端交流平台，让品牌战略研究者得以直面全球产业发展趋势与企业核心需求。未 来，三希堂品牌咨询将以此次论坛为契机，深化与各界企业的交流合作，持续迭代品牌增长战略服务方法论，重点聚焦新质生产力背景下的国资品牌创新实 践，计划三年内打造更多具有全国影响力的国资标杆品牌，助力国资企业在国内国际双循环格局中彰显核心竞争力。 2025年12月2日至5日，由新华社品牌工作办公室、新华网、新华社海南分社联合主办的2025企业家博鳌论坛在海南博鳌隆重举行。本届论坛以"链接全球， 引领未来：'十五五'新机遇"为核心主题，恰逢论坛创办十周年重要节点，邀请有关部委和地方领导、专家学者、央国企负责人、世界500强、中国500强及 行业领军企业代表千余人，围绕新质生产力培育、数智科技创新、CEO创新商业论坛、品牌全球化布局等关键议题展开深度研讨，成为"十四五"收官与"十 五五"谋篇之际的企业界思想盛宴。 成都三希堂品牌管理有限公司联合创始人兼首席策略官梅小龙，作为国资品牌服务领域的行业代表受邀参会，以品牌增长战略为核心的业务实践与各界精英 共探发展新路径，分享品牌赋能实践智慧 ...

截至目前，华杉并未公开道歉，罗永浩也未公布相关录音。 自从西贝风波发生之后，处于幕后的华与华就受到舆论关注，与罗永浩的争端更让华与华陷入舆论旋涡。《每日经济新闻》记者通过 微博私信华杉询问相关问题，未获回复；致电华与华，工作人员表示不便回答。 浙江传媒学院浙江省社会治理与传播创新研究院研究员、文化创意与管理学院公共关系系讲师方凌智告诉每经记者，华与华的商业成 功毋庸置疑，但是还需要更好地承载社会价值和文化价值。 近日，网络大V罗永浩和华与华创始人华杉的争议饱受舆论关注，成为观察品牌咨询行业的一个契机。 11月25日，华与华创始人华杉发布一条为西贝正名的微博。第二天，罗永浩对此发出质问，要求华杉在当日下午六点之前公开道歉， 同时称"要是说不清楚就公布录音"。 罗永浩与华与华之争，对于品牌咨询行业有什么启示？品牌专家、瞻胜传播创始合伙人庞瑞接受每经记者采访时表示，品牌咨询已迈 入新的发展阶段，技术驱动力加速重构行业生态，年轻一代消费者展现出鲜明的自主意识，他们对传统的模板化、套路化营销方式接 受度降低，更青睐真实、独特且能与自身价值观共鸣的品牌沟通。 华与华的三板斧 成立于2004年1月的华与华，是中国头部品牌咨 ...

Core Viewpoint - The article discusses the ongoing public relations conflict between Luo Yonghao and the marketing firm Hua Yu Hua, highlighting the potential impact on the firm's reputation and future in the industry due to Luo's ultimatum for a public apology [1][45][51]. Group 1: Company Background - Hua Yu Hua has been a leading player in the brand consulting industry for over 20 years, with notable clients including "Xue Wang," "New Oriental," "Hai Di Lao," and "Zu Li Jian" [2][4]. - The firm charges high consulting fees, with individual company fees reaching up to 6 million [4]. - The founders, brothers Hua Shan and Hua Nan, have achieved significant recognition, with Hua Shan winning the China Outstanding Marketing Gold Award three times [6][10]. Group 2: Company Achievements - The company has been instrumental in the success of various brands, including the explosive growth of Tianqi toothpaste, which became a well-known trademark with annual sales reaching 1 billion [35][37]. - In 2021, the firm helped launch Read Culture, which saw its stock price surge by nearly 20 times on its first day of trading, setting multiple records in the A-share market [8][43]. Group 3: Current Conflict - The conflict began when Luo Yonghao set a deadline for Hua Yu Hua to publicly apologize, threatening to expose damaging information if they failed to comply [1][48]. - The situation escalated after Hua Shan publicly supported a controversial figure, leading to backlash and further scrutiny of Hua Yu Hua's marketing strategies [45][49]. - As of the article's publication, Hua Yu Hua had not issued an apology, leaving the outcome of the conflict uncertain [51].

伯乐在线分享IT互联网职场和精选干货文章（原域名已不再维护）。组织维护10万+star的开源技术资源 库，包括：Python, Java, C/C++, Go, JS, CSS, Node.js, PHP, .NET 等 9 月预制菜吐槽，结下梁子 2025 年 9 月，罗永浩一条微博把西贝推上风口。他吐槽西贝几乎全是预制菜，价格还不便宜。这话让西贝创 始人贾国龙急了，直言 "被砸牌子"，甚至放话要起诉罗永浩。 而作为西贝合作了 12 年的品牌顾问，华与华创始人华杉立马站队，不仅骂罗永浩是 "网络黑嘴"，还鼓动贾国 龙 "硬杠"，说这根本不是危机，就是要反击污蔑。 不过这场风波没闹多久， 9 月 15 日罗永浩发文说华杉已经私下道歉，事情算是暂时翻篇了 。毕竟华与华给 西贝做过不少经典营销，算是深度绑定的合作伙伴。 以下文章来源于伯乐在线 ，作者伯小乐 伯乐在线 . 罗永浩看到后直接炸毛，转发微博三连问："谁诱的？谁算计了？你想干什么？" 一句 "被算计"，战火重燃 谁也没想到，11 月 26 日事情又炸了。 西贝员工涨薪 500 元的话题引发关注，华杉却突然发文，说西贝作为 "中国餐饮业的天花板"，却 "被 ...

Core Viewpoint - The article discusses the ongoing conflict between the branding consultancy company Huayi Huayi and entrepreneur Luo Yonghao regarding the use of pre-prepared dishes in the restaurant industry, highlighting the implications for brand strategy and market positioning [4][6][8]. Group 1: Company Overview - Huayi Huayi, founded in 2002 by brothers Hua Shan and Hua Nan, specializes in brand consulting, marketing planning, and strategic design, with a unique methodology called "Super Symbol" [12][13]. - The company has served notable clients such as Haidilao, Mixue Ice City, and Xibei, and has been working with Xibei since 2013, significantly contributing to its brand development [13][14]. Group 2: Financial Aspects - Over ten years, Huayi Huayi has earned over 60 million yuan in consulting fees from Xibei, with future expectations of 100 million yuan for the next decade [14]. - The company is also linked to the publicly listed company Dook Culture, which has seen a decline in revenue and net profit in its latest financial report [15]. Group 3: Industry Dynamics - The article outlines the competitive landscape of brand consulting in China, identifying four main schools of thought, with Huayi Huayi representing the design school and others like Traut representing the positioning school [16][18]. - The ongoing debate between Huayi Huayi and the positioning school reflects a struggle for dominance in the branding consultancy market, with Huayi Huayi aiming to redefine industry standards [18][19].

Core Points - The incident involving "Hua Yu Hua" and its connection to the "Xi Luo" event has led to significant public backlash, with accusations of incompetence and unprofessionalism against the company [4][5][6] - "Hua Yu Hua" has been criticized for its high consulting fees and perceived lack of value delivered to clients, particularly in the case of its long-term partnership with the restaurant chain Xibei [5][8][24] - The company's marketing strategies, while successful in some cases, have also faced scrutiny for being outdated or aesthetically unpleasing, leading to accusations of plagiarism [21][24] Company Overview - "Hua Yu Hua" was founded in 2002 by brothers Hua Shan and Hua Nan, focusing on brand strategy and advertising [11][18] - The company has worked with various well-known brands across different industries, including Xibei, Haidilao, and Mijia Ice City, and has developed a reputation for creating memorable marketing campaigns [11][12][18] - The firm has generated significant revenue, reportedly earning over 600 million yuan in consulting fees from Xibei alone over a decade [5][26] Marketing Strategies - The company's approach emphasizes the creation of "super symbols" to enhance brand recognition, which includes large logos, bright colors, and repetitive messaging [14][18] - "Hua Yu Hua" has also developed a subscription-based consulting model, aiming to provide ongoing value to clients rather than one-off projects [11][19] - Despite its successes, the company has faced criticism for its high fees and the effectiveness of its marketing strategies, with some clients questioning the return on investment [24][30] Financial Performance - The financial performance of "Hua Yu Hua" has been mixed, with its associated company, Du Ke Culture, experiencing declining revenues and profits in recent years [26][30] - The founders have engaged in significant stock sell-offs, raising over 1.7 billion yuan, which raises questions about the long-term viability of their business model [30][31] - The recent public relations incident has led to speculation about the future of "Hua Yu Hua" and its ability to maintain client relationships, particularly with Xibei [31]

Core Viewpoint - The advertising industry is experiencing significant discussions and controversies, particularly surrounding the consulting firm Hua Yu Hua and its long-term relationship with the restaurant brand Xi Bei, highlighted by recent comments from entrepreneur Luo Yonghao [1][2][3]. Group 1: Hua Yu Hua's Business Model and Value - Hua Yu Hua has charged approximately 60 million RMB over ten years for consulting services to Xi Bei, raising questions about the value of such fees in the current marketing environment [4][6]. - The firm employs around 160 people and generates nearly 300 million RMB in annual revenue, indicating a high average contribution per employee of about 1.9 million RMB [9]. - The core value of Hua Yu Hua is perceived to be less about its methodologies and more about the reputation of its founder, Hua Shan, who serves as a social symbol of trust in the industry [8][47]. Group 2: Industry Dynamics and Perception - The marketing consulting industry is characterized by a reliance on external validation and trust, particularly in sectors like dining where visual branding is crucial [31][42]. - The firm has been involved in significant discussions regarding its effectiveness and the perceived lack of innovative methodologies, with some critics labeling it as a "scam" [50][51]. - Despite criticisms, Hua Yu Hua has contributed to raising industry standards by establishing a high pricing model, which has influenced the overall pricing landscape in marketing services [58][62]. Group 3: Recent Controversies and Reactions - Luo Yonghao's public criticism of Hua Yu Hua has sparked widespread debate on social media about the value of their consulting fees and their relevance in today's marketing landscape [5][6]. - Following the backlash, Hua Yu Hua's leadership issued an apology to Luo, indicating a strategic move to mitigate negative public sentiment [66][68]. - The incident reflects the challenges faced by consulting firms in maintaining their reputation amidst public scrutiny and the evolving expectations of clients [70].

Core Points - The incident involving Luo Yonghao and the brand consulting company Hua Yu Hua has been resolved, with an apology issued by Hua Yu Hua's owner, allowing the focus to shift back to the serious topic of consumer rights regarding pre-prepared food in the restaurant industry [1] - Luo Yonghao expressed his frustration over comments made by Xibei's founder, who labeled him as a "cyber mafia" and criticized him, leading to a public confrontation during a live-streaming session [1] - Luo Yonghao emphasized the need for national regulations concerning pre-prepared food to be established promptly, indicating a shift in focus to more pressing business matters [1] Company Overview - Hua Yu Hua is a strategic marketing brand consulting firm that provides comprehensive services including corporate strategy, brand strategy, brand design, product development, and advertising creativity, with Xibei being one of its clients [1]

Core Viewpoint - The controversy surrounding the consulting firm Hua Yu Hua and its 60 million yuan fee for branding services highlights the disconnect between marketing strategies and actual product quality, raising questions about the accountability of consulting firms in the industry [1][11]. Group 1: The Incident - Luo Yonghao criticized Hua Yu Hua for their ineffective branding strategy for Xibei, which led to a public relations crisis when the "baby meal" was revealed to be a frozen pre-made dish [2][6]. - The backlash against Xibei's "baby meal" slogan illustrates how a compelling marketing message can backfire when it does not align with the product's reality, resulting in a loss of consumer trust [2][6]. Group 2: Accountability of Consulting Firms - The incident raises fundamental questions about the responsibilities of branding consultants like Hua Yu Hua, particularly regarding their role in ensuring that marketing messages reflect the actual product [3][4]. - A responsible consulting firm should not only create slogans but also engage in ongoing verification of the product's authenticity and quality, akin to a doctor's follow-up on a patient's treatment [5][10]. Group 3: Industry Implications - The crisis at Xibei serves as a microcosm of a broader issue within the consulting industry, where firms often excel in high-level strategy but fail to grasp the realities of execution and consumer expectations [7][9]. - The reliance on superficial branding without a deep understanding of the product can lead to significant reputational damage for both the consulting firm and the client, as seen in this case [6][12]. Group 4: Future of Brand Consulting - The industry must evolve beyond the "PPT era" of branding, requiring a more integrated approach that encompasses product quality, supply chain integrity, and consumer experience [10][12]. - The lesson learned from this incident is that brand consulting must prioritize genuine consumer trust over mere marketing rhetoric, as consumers are increasingly empowered to challenge misleading claims [8][11].