Core Insights - The article highlights the key findings from the "2025 China Shopper Report, Series One," focusing on consumer preferences in channel selection and the opportunities presented by the "consumption alternative" trend [1] - It notes a decrease in single purchase volume and an increase in demand diversity for hair care products among consumers [1] - The report also discusses global dairy consumption behaviors and trends, emphasizing the strong demand for facial skincare products in Thailand, which is driving rapid category growth [1] - Additionally, the Worldpanel Consumer Index has launched a "Brand Market Certification" service that defines brand market positions using real purchase data across all channels [1] Consumer Behavior Insights - Consumers are increasingly diversifying their purchasing choices, particularly in the hair care category, where the volume of single purchases is declining [1] - The report indicates a shift in consumer preferences towards alternative consumption options, reflecting changing market dynamics [1] Brand Expansion Trends - The article outlines the global trends in dairy consumption, identifying common behaviors and preferences among consumers [1] - It highlights the robust demand for facial skincare products in Thailand, which is contributing to significant growth in this category [1] Market Positioning - The introduction of the "Brand Market Certification" service by Worldpanel aims to provide a clearer understanding of brand positioning in the market based on actual consumer purchasing data [1]