Core Viewpoint - The article highlights the efforts of Huangpu District in Shanghai to enhance the urban commercial atmosphere through innovative outdoor advertising and signage, exemplified by the installation of the "Haggis New World Ferris Wheel Light and Shadow Installation" and the promotion of projection-based outdoor advertisements on historical buildings [1] Group 1: Urban Development Initiatives - The Huangpu District has implemented institutional innovations and precise services to create safe, standardized, and aesthetically pleasing outdoor advertising and signage [1] - The "Haggis New World Ferris Wheel" serves as a key attraction for the "Shanghai Light and Shadow Festival," contributing to the vibrancy of the commercial area [1] Group 2: Outdoor Advertising Management - The district's lighting landscape management office provides standardized approval processes and custom service plans based on the specific needs of applicants [1] - Professional guidance has led to the successful implementation of projection-based outdoor advertisements on many historical buildings without damaging their exterior [1] Group 3: Support for Merchants - Huangpu District offers various assistance channels for merchants unfamiliar with the application process, including in-person, remote, and on-site support [1] - This year, the district has assisted 221 business owners in completing the standardized setup and optimization of outdoor advertising and signage through professional guidance and refined services [1]