哈吉斯(HAZZYS)
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西服之外,报喜鸟靠代理品牌寻增?
Bei Jing Shang Bao· 2026-02-04 11:20
Group 1: Hazzys Brand Development - Hazzys, a leisurewear brand under Baoxini, has opened its first flagship store "HAZZYS SPACE H SHANGHAI" in a prime location in Shanghai, significantly larger than previous store openings [2][3] - The flagship store features two floors, showcasing Hazzys' denim, high-end, and young fashion HIS series on the first floor, while the second floor includes a VIP lounge [3] - Hazzys has shown strong performance in Baoxini's financial reports, generating revenue of 1.76 billion yuan in 2023, surpassing the main brand Baoxini, and contributing 1.78 billion yuan to the total revenue of 5.153 billion yuan in 2024 [3] Group 2: Baoxini's Financial Performance - Baoxini's overall performance has been fluctuating, with a revenue of approximately 3.48 billion yuan in the first three quarters of 2015, a decrease of 1.59% year-on-year, and a net profit of about 236 million yuan, down 43.18% [3] - In 2024, Baoxini's revenue was 5.153 billion yuan, a decline of 1.91% year-on-year, with a net profit of 495 million yuan, down 29.07% [3][4] Group 3: Strategic Expansion and Market Trends - Baoxini is accelerating its expansion of the Hazzys brand, opening 79 new stores in 2023, including 37 franchise stores, and plans to add 21 more stores in 2024 [4] - The company is also venturing into the outdoor market, acquiring all trademarks and operating rights of WOOLRICH outside Europe, with plans to open a flagship store in 2026 [5] - The outdoor market is becoming increasingly competitive, with many brands extending into lifestyle and leisure sectors, posing challenges for Baoxini, which originated in business menswear [6]